ZHENG Bowen (鄭博雯)

Research Output

  1. 2018
  2. Published

    Social Media Word-of-Mouth in Crisis and Non-Crisis Context: Examining the Halo Effect of Corporate Reputation

    ZHENG, B., LIU, H. & DAVISON, R. M., Jun 2018, p. 3414-3425.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  3. Published

    Exploring the relationship between corporate reputation and the public's crisis communication on social media

    Zheng, B., Liu, H. & Davison, R. M., Mar 2018, In : Public Relations Review. 44, 1, p. 56-64

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 18
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