ZHENG Bowen (鄭博雯)
Social Media Word-of-Mouth in Crisis and Non-Crisis Context: Examining the Halo Effect of Corporate ReputationZHENG, B., LIU, H. & DAVISON, R. M., Jun 2018, p. 3414-3425.
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
Exploring the relationship between corporate reputation and the public's crisis communication on social mediaZheng, B., Liu, H. & Davison, R. M., Mar 2018, In : Public Relations Review. 44, 1, p. 56-64
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journalScopus citations: 18