Dr. SUH Ayoung


Author IDs

Willing to take PhD students: yes


Dr Ayoung Suh is a social scientist with research interests in virtual collaboration, virtual identity, and social media and network analysis. She is exploring how individuals’ virtual experiences using media technologies affect their attitudes, thoughts, and behaviors; so as to provide new insights for the design of communication media and information systems. She began her academic career in 2008 after attaining her PhD in Management Information Systems from Ewha Womans University (EWU), Korea. Before joining the School of Creative Media, she worked as a Research Professor at the College of Business Administration at EWU (2008-2013). She was also a Visiting Professor at Sungkyunkwan University (SKKU), Seoul, Korea (2012-2013). Her papers have been published in scientific journals, such as Journal of Management Information Systems, Journal of the Associations for Information Systems, Journal of Information Science, Computers in Human Behavior, Journal of Computer Information Systems, and Journal of Knowledge Management.

Her research has been supported by the Research Grants Council of Hong Kong and the National Research Foundation of Korea funded by the Korean government. Currently, she is involved with multiple research projects addressing issues such as the roles of social media in digital activism, application of game dynamics in the workplace, technostress caused by new media and virtual collaboration, and antisocial behavior online.

Research Interests/Areas

  • Behavioral Modeling
  • Gamification
  • Social Media
  • Social Network Analysis
  • Virtual Collaboration
  • Virtual Identity