Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-4019-6621
Biography
BA in Marketing. Diploma in Global Business. Master in Management. Currently studying the PhD in Marketing at City University of Hong Kong. More than 6 years of work experience as Director of Marketing, Business Consultant, Project Manager, Commercial Director and Public Relations and Marketing Manager in several private companies, in the public administration sector and for different NGOs.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Andres RUIZ SERRANO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations from the last five years
Recent external collaboration based on locations. Dive into details by clicking on the dots or
Research output
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Rationality and the exploitation of natural resources: a psychobiological conceptual model for sustainability
Ruiz Serrano, A., Musumeci, A., Li, J. J., Ruiz Serrano, M. & Serrano Barquin, C., Jun 2025, In: Environment, Development and Sustainability. 27, p. 13167–13189Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile11 Link opens in a new tab Citations (Scopus)19 Downloads (CityUHK Scholars) -
The unexpected detrimental effect of organizational size on survival rates among restaurants under public health crisis
Ruiz Serrano, A., Ruiz Serrano, M. & Serrano Barquin, C., Jul 2021, SIBR 2021 CONFERENCE ON INTERDISCIPLINARY BUSINESS & ECONOMICS RESEARCH. Osaka: Society of Interdisciplinary Business Research, 3 p. s21-017. (Conference Proceedings; vol. 10, no. 3).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
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Gratefulness
Ruiz Serrano, A., May 2020, HALFWAY HOME X: Hong Kong Writing. City University of Hong Kong, p. 7Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 41 - Authored play, poem, novel, story
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Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China
Ruiz Serrano, A., Wang, Q. & Li, J. J., Oct 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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Tú
RUIZ SERRANO, A., Jun 2015, Un mismo vuelo. Díaz, O. M. (ed.). Valparaíso: Ediciones Universitarias de Valparaiso, p. 147Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 41 - Authored play, poem, novel, story
Prizes
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Winner of the First Place
RUIZ SERRANO, A. (Recipient), 20 Jun 2012
Prize: RGC 64B - Prizes and awards
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Representative of Mexico and Finalist
RUIZ SERRANO, A. (Recipient), 2 Jun 2011
Prize: RGC 64B - Prizes and awards
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Representative of Mexico and Finalist
RUIZ SERRANO, A. (Recipient), Sept 2008
Prize: RGC 64B - Prizes and awards
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Neuro-Linguistic Programming in sales
RUIZ SERRANO, A. (Participant)
8 Jan 2018 → 8 Feb 2018Activity: Organizing or Participating in a conference / an event › Workshop / Seminar / Course
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Foundations of Digital Marketing
RUIZ SERRANO, A. (Participant)
20 Jun 2017 → 28 Jul 2017Activity: Organizing or Participating in a conference / an event › Workshop / Seminar / Course
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Social Norms, Social Change
RUIZ SERRANO, A. (Participant)
19 Jul 2016 → 24 Sept 2016Activity: Organizing or Participating in a conference / an event › Workshop / Seminar / Course
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Design of Productive Projects
RUIZ SERRANO, A. (Participant)
11 Jun 2015 → 2 Jul 2015Activity: Organizing or Participating in a conference / an event › Workshop / Seminar / Course
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Foundations of Business Strategy
RUIZ SERRANO, A. (Participant)
20 Jan 2014 → 8 Mar 2014Activity: Organizing or Participating in a conference / an event › Workshop / Seminar / Course
Thesis
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Rationality, Social Identities, and Technological Opportunism as Organizational Capabilities to Adopt Environmental and Social Innovations
RUIZ SERRANO, A. (Author), LI, J. J. (Supervisor), 1 Aug 2022Student thesis: Doctoral Thesis