College of Business

Department of Marketing

Organisational unit: Academic Departments

Official website
61 - 65 out of 65Page size: 20
Sort by: Award year

Student Theses

  1. 2001

  2. Adoption of retail technology in China: innovation characteristics, organizational characteristics, and Chinese cultural values

    Author: SHA, Z., 3 Oct 2001

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Doctoral Thesis

  3. Cross-cultural differences in critique expression: a study of American and Taiwanese computer game reviews

    Author: TSANG, S. L., 31 Jul 2001

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Doctoral Thesis

  4. Impact of power structure on exercises of power in marketing channels

    Author: ZHUANG, G., 31 Jul 2001

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Doctoral Thesis

  5. 1998

  6. Hong Kong popular music: determinants of popularity of pop songs

    Author: TANG, W. M., 21 Sep 1998

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Master's Thesis

  7. 1997

  8. Consumption values, social values, and advertising strategies in China: a comparison of television commercials on Hong Kong, the People's Republic of China and Taiwan

    Author: YEUNG, M. C., 12 Mar 1997

    Student thesis: Master's Thesis

Previous 1 2 3 4 Next