Department of Marketing
Organisational unit: Academic Departments
Student Theses
- 2008
A study of the intention of elderly institutionalisation: the impact of Chinese values : hsiao & bao
Author: CHENG, C. L. S., 2 Oct 2008Supervisor: YAU, O. H. M. (Supervisor)
Student thesis: Doctoral Thesis
The myth of formal control and trust: a context-based analysis
Author: ZHOU, C., 2 Oct 2008Supervisor: YANG, Z. (Supervisor)
Student thesis: Master's Thesis
- 2007
An investigation of factors influencing employee service performance from a multi-dimension perspective: a study of Chinese service industries
Author: LI, J., 2 Oct 2007Supervisor: DING, Z. Q. D. (Supervisor)
Student thesis: Master's Thesis
Can I trust you more if I am more dependent on you?: a reconsideration of the relationship between dependence and trust
Author: ZHENG, X., 2 Oct 2007Supervisor: SU, C. (Supervisor)
Student thesis: Master's Thesis
Foreign versus local non-celebrity endorser effects in emerging economies: the role of ideal identity salience
Author: WANG, X., 16 Jul 2007Supervisor: ZHOU, N. (Supervisor)
Student thesis: Doctoral Thesis
- 2006
Effects of service delivery on customer delight: an experimental approach in a restaurant chain
Author: KWONG, K. K. K., 15 Feb 2006Supervisor: YAU, O. H. M. (Supervisor)
Student thesis: Doctoral Thesis
- 2004
Effects of comparative advertising in high and low cognitive elaboration conditions
Author: CHOW, W. C., 4 Oct 2004Supervisor: LUK, C. L. (Supervisor)
Student thesis: Master's Thesis
The development of a harmony orientation scale: using Chinese-foreign joint ventures in China as an example
Author: CHOW, P. M. R., 4 Oct 2004Supervisor: YAU, O. H. M. (Supervisor)
Student thesis: Doctoral Thesis
- 2003
Market orientation, competitive strategy and firm performance: a structural equation analysis of firms in China
Author: GE, L., 2 Oct 2003Supervisor: DING, Z. Q. D. (Supervisor)
Student thesis: Doctoral Thesis
The mediating role of market penetration in the relationship between advertising and brand loyalty
Author: BI, Z., 15 Jul 2003Supervisor: ZHOU, N. (Supervisor)
Student thesis: Master's Thesis
- 2001
Adoption of retail technology in China: innovation characteristics, organizational characteristics, and Chinese cultural values
Author: SHA, Z., 3 Oct 2001Supervisor: YAU, O. H. M. (Supervisor)
Student thesis: Doctoral Thesis
Cross-cultural differences in critique expression: a study of American and Taiwanese computer game reviews
Author: TSANG, S. L., 31 Jul 2001Supervisor: ZHOU, N. (Supervisor)
Student thesis: Doctoral Thesis
Impact of power structure on exercises of power in marketing channels
Author: ZHUANG, G., 31 Jul 2001Supervisor: ZHOU, N. (Supervisor)
Student thesis: Doctoral Thesis
- 1998
Hong Kong popular music: determinants of popularity of pop songs
Author: TANG, W. M., 21 Sept 1998Supervisor: YAU, O. H. M. (Supervisor)
Student thesis: Master's Thesis
- 1997
Consumption values, social values, and advertising strategies in China: a comparison of television commercials on Hong Kong, the People's Republic of China and Taiwan
Author: YEUNG, M. C., 12 Mar 1997Student thesis: Master's Thesis
