College of Business

Department of Marketing

Organisational unit: Academic Departments

Student Theses

  1. 2010
  2. Organizational femininity, entrepreneurial orientation and firm performance

    Author: XU, L., 17 Feb 2010

    Supervisor: DING, Z. Q. D. (Supervisor)

    Student thesis: Doctoral Thesis

  3. 2009
  4. Effects of institutional change towards modernization on consumer's responses to sex-appeal advertising

    Author: CHOW, W. C., 16 Feb 2009

    Supervisor: LUK, C. L. (Supervisor)

    Student thesis: Doctoral Thesis

  5. 2008
  6. A study of the intention of elderly institutionalisation: the impact of Chinese values : hsiao & bao

    Author: CHENG, C. L. S., 2 Oct 2008

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Doctoral Thesis

  7. The myth of formal control and trust: a context-based analysis

    Author: ZHOU, C., 2 Oct 2008

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Master's Thesis

  8. 2007
  9. Can I trust you more if I am more dependent on you?: a reconsideration of the relationship between dependence and trust

    Author: ZHENG, X., 2 Oct 2007

    Supervisor: SU, C. (Supervisor)

    Student thesis: Master's Thesis

  10. Foreign versus local non-celebrity endorser effects in emerging economies: the role of ideal identity salience

    Author: WANG, X., 16 Jul 2007

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Doctoral Thesis

  11. 2006
  12. Effects of service delivery on customer delight: an experimental approach in a restaurant chain

    Author: KWONG, K. K. K., 15 Feb 2006

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Doctoral Thesis

  13. 2004
  14. Effects of comparative advertising in high and low cognitive elaboration conditions

    Author: CHOW, W. C., 4 Oct 2004

    Supervisor: LUK, C. L. (Supervisor)

    Student thesis: Master's Thesis

  15. The development of a harmony orientation scale: using Chinese-foreign joint ventures in China as an example

    Author: CHOW, P. M. R., 4 Oct 2004

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Doctoral Thesis

  16. 2003
  17. Market orientation, competitive strategy and firm performance: a structural equation analysis of firms in China

    Author: GE, L., 2 Oct 2003

    Supervisor: DING, Z. Q. D. (Supervisor)

    Student thesis: Doctoral Thesis

  18. The mediating role of market penetration in the relationship between advertising and brand loyalty

    Author: BI, Z., 15 Jul 2003

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Master's Thesis

  19. 2001
  20. Adoption of retail technology in China: innovation characteristics, organizational characteristics, and Chinese cultural values

    Author: SHA, Z., 3 Oct 2001

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Doctoral Thesis

  21. Cross-cultural differences in critique expression: a study of American and Taiwanese computer game reviews

    Author: TSANG, S. L., 31 Jul 2001

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Doctoral Thesis

  22. Impact of power structure on exercises of power in marketing channels

    Author: ZHUANG, G., 31 Jul 2001

    Supervisor: ZHOU, N. (Supervisor)

    Student thesis: Doctoral Thesis

  23. 1998
  24. Hong Kong popular music: determinants of popularity of pop songs

    Author: TANG, W. M., 21 Sep 1998

    Supervisor: YAU, O. H. M. (Supervisor)

    Student thesis: Master's Thesis

  25. 1997
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