Department of Marketing
Organisational unit: Academic Departments
Student Theses
- 2016
Social Ties in Emerging Markets: The Motivational and Functional Mechanisms
Author: ZHU, W., 20 Jul 2016Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets
Author: CENTENO, D. D. G., 19 Jul 2016Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
Channel Selection in the Presence of Vertically Differentiated Products
Author: LUO, X., 21 Jun 2016Supervisor: CHEN, L. (Supervisor)
Student thesis: Doctoral Thesis
The Dynamics of Structural Holes and Their Innovation Implications
Author: ZANG, J., 12 May 2016Supervisor: YANG, H. (Supervisor)
Student thesis: Doctoral Thesis
- 2015
Entry mode choice and M&A performance: the internationalization of firms in less developed countries
Author: ZHANG, Y., 2 Oct 2015Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
Product innovation: the influence of leadership and buyer-supplier collaboration in marketing channel
Author: CHANG, I. N., 2 Oct 2015Supervisor: LI, J. J. (Supervisor)
Student thesis: Doctoral Thesis
- 2014
Does Consumer Ambivalence toward Products Reduce as a Result of Selective Exposure to Online Reviews?
Author: XIE, T., 25 Nov 2014Supervisor: YAN, M. Y. (Supervisor)
Student thesis: Doctoral Thesis
Governance mechanisms and interfirm performance: a cross-level approach and an institutional perspective
Author: Bai, X., 3 Oct 2014Supervisor: LI, J. J. (Supervisor)
Student thesis: Doctoral Thesis
Managing uncertainties through institutional capital and adaptive capability
Author: JIA, F., 15 Jul 2014Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
"Seeing" versus "understanding" a brand name: how perceptual and conceptual similarity influences brand evaluation of copycats
Author: QIN, Y., 15 Jul 2014Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
Three empirical essays on trust in interorganizational relationships: an integration of multi-theoretic perspectives
Author: ZHONG, W., 14 Feb 2014Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
- 2013
Does cross-listing of Chinese firms matter to firm performance?
Author: LOU, J., 2 Oct 2013Supervisor: LUK, C. L. (Supervisor)
Student thesis: Master's Thesis
When brands get personal in online chatter: the effects of self-disclosure and anthropomorphism on consumer-brand relationships
Author: HUANG, L., 2 Oct 2013Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
Institutional forces and internationalization of firms from emerging economies: evidence from China
Author: LI, F., 15 Jul 2013Supervisor: DING, Z. Q. D. (Supervisor)
Student thesis: Doctoral Thesis
- 2012
Personal traits, value perceptions and online buying intention: an empirical study of chinese E-generation
Author: ZHANG, H., 15 Feb 2012Supervisor: YAN, M. Y. (Supervisor)
Student thesis: Doctoral Thesis
- 2010
What are buyers looking at: an empirical study of antecedents of online trust in consumer-to-consumer market
Author: LIU, J., 4 Oct 2010Supervisor: SU, C. (Supervisor)
Student thesis: Master's Thesis
Identity-based information processing: the role of social identity activation and identity salience on product evaluation
Author: HUANG, L., 17 Feb 2010Supervisor: DOU, W. (Supervisor)
Student thesis: Master's Thesis
International entrepreneurship and organizational learning: a study of Chinese international firms
Author: YANG, H., 17 Feb 2010Supervisor: DING, Z. Q. D. (Supervisor)
Student thesis: Doctoral Thesis
Organizational femininity, entrepreneurial orientation and firm performance
Author: XU, L., 17 Feb 2010Supervisor: DING, Z. Q. D. (Supervisor)
Student thesis: Doctoral Thesis
- 2009
Effects of institutional change towards modernization on consumer's responses to sex-appeal advertising
Author: CHOW, W. C., 16 Feb 2009Supervisor: LUK, C. L. (Supervisor)
Student thesis: Doctoral Thesis
