Department of Marketing
Organisational unit: Academic Departments
Student Theses
- 2020
Effect of Brand-Content Connection on the Effectiveness of Native Advertising
Author: LI, Q., 27 Aug 2020Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
Marketing in the Digital Era: The Implication on Organizational Performance and Channel Cooperation
Author: WANG, Q., 21 Aug 2020Supervisor: LI, J. J. (Supervisor)
Student thesis: Doctoral Thesis
Research on International Joint Venture Dissolution in Emerging Economies
Author: WANG, P., 10 Jul 2020Supervisor: DONG, C. M. (Supervisor), Jiang, X. (External person) (Supervisor) & Jiang, X. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Impacts of Guanxi Networks on Entrepreneurial Orientation and EO's Manifestation and Business Performance: Event Network Perspective
Author: XU, H., 27 May 2020Supervisor: LUK, C. L. (Supervisor) & LEUNG, W. K. J. (Supervisor)
Student thesis: Doctoral Thesis
- 2019
Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment
Author: VAUDREY, R. K., 9 Oct 2019Supervisor: DOU, W. (Supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
Research on Social Effects of Supplier-Initiated Punishment and Reward in a Distribution Network
Author: XIAO, Z., 10 Sept 2019Supervisor: DONG, C. M. (Supervisor) & Gao, S. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Alliance Network and Knowledge Network: The Effect of Network Memory, Density Asymmetry, and Alliance Ambidexterity on Firm Innovation
Author: YU, C., 1 Aug 2019Supervisor: YANG, H. (Supervisor)
Student thesis: Doctoral Thesis
Two Essays on Alliance Partner Selection
Author: FU, R., 12 Jun 2019Supervisor: YANG, H. (Supervisor)
Student thesis: Doctoral Thesis
Distribution Network Governance and Franchisor Performance
Author: JI, L., 5 Jun 2019Supervisor: ZHENG, X. (Supervisor), SU, C. (Co-supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
The Effects of Institutional Environments on Firms' Market Orientation
Author: WANG, X., 14 Jan 2019Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2018
Post, Eat, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation
Author: ZHU, J., 20 Sept 2018Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
The Effects of CEO Affectivity on Firm Strategies: Three Empirical Essays
Author: WANG, L., 1 Sept 2018Supervisor: YANG, H. (Supervisor) & Liu, Z. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
To Donate or Not to Donate? Evidence from Chinese Firm's Corporate Giving to Earthquake Relief
Author: LOU, J., 13 Feb 2018Supervisor: LEUNG, W. K. J. (Supervisor) & LUK, C. L. (Supervisor)
Student thesis: Doctoral Thesis
- 2017
Marketing Strategies in Dual-channel Supply Chain
Author: ZHANG, T., 31 Aug 2017Supervisor: CHEN, L. (Supervisor), Liang, L. (External person) (Supervisor), Gou, Q. (External person) (Supervisor) & Liang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Open Innovation: The Role of Informal Ties, Market Dynamism, and Business Model Design
Author: ZHU, X., 28 Aug 2017Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Research on IT-Enabled Interactions in Interfirm Cooperative Relationship
Author: LI, M., 27 Jun 2017Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
The Governance Roles and Outcomes of Contracts and Contracting Process in Interoriganizational Relationships
Author: SHEN, L., 27 Jun 2017Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
Task and Institutional Influences on Interorganizational Communication Strategies
Author: ZHENG, S., 8 Jun 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
"Boss Ceiling Effect": Brand Downgrading Consumption of Workplace Employees
Author: XU, S., 12 Jan 2017Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2016
Apology or Denial? Violation Type, Response and Consumer Distrust
Author: ZHAO, H., 1 Aug 2016Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
