College of Business

Department of Marketing

Organisational unit: Academic Departments

Student Theses

  1. 2017
  2. Task and Institutional Influences on Interorganizational Communication Strategies

    Author: ZHENG, S., 8 Jun 2017

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  3. "Boss Ceiling Effect": Brand Downgrading Consumption of Workplace Employees

    Author: XU, S., 12 Jan 2017

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  4. 2016
  5. Apology or Denial? Violation Type, Response and Consumer Distrust

    Author: ZHAO, H., 1 Aug 2016

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  6. Social Ties in Emerging Markets: The Motivational and Functional Mechanisms

    Author: ZHU, W., 20 Jul 2016

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  7. Essays on Celebrity Endorsements: Human and Cultural Branding in Consumer Markets

    Author: CENTENO, D. D. G., 19 Jul 2016

    Supervisor: WANG, J. J. (Supervisor), YANG, Z. (Supervisor) & DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  8. Channel Selection in the Presence of Vertically Differentiated Products

    Author: LUO, X., 21 Jun 2016

    Supervisor: CHEN, L. (Supervisor)

    Student thesis: Doctoral Thesis

  9. The Dynamics of Structural Holes and Their Innovation Implications

    Author: ZANG, J., 12 May 2016

    Supervisor: YANG, H. (Supervisor)

    Student thesis: Doctoral Thesis

  10. 2015
  11. Entry mode choice and M&A performance: the internationalization of firms in less developed countries

    Author: ZHANG, Y., 2 Oct 2015

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  12. Product innovation: the influence of leadership and buyer-supplier collaboration in marketing channel

    Author: CHANG, I. N., 2 Oct 2015

    Supervisor: LI, J. J. (Supervisor)

    Student thesis: Doctoral Thesis

  13. 2014
  14. Does Consumer Ambivalence toward Products Reduce as a Result of Selective Exposure to Online Reviews?

    Author: XIE, T., 25 Nov 2014

    Supervisor: YAN, M. Y. (Supervisor)

    Student thesis: Doctoral Thesis

  15. Governance mechanisms and interfirm performance: a cross-level approach and an institutional perspective

    Author: Bai, X., 3 Oct 2014

    Supervisor: LI, J. J. (Supervisor)

    Student thesis: Doctoral Thesis

  16. Managing uncertainties through institutional capital and adaptive capability

    Author: JIA, F., 15 Jul 2014

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  17. Three empirical essays on trust in interorganizational relationships: an integration of multi-theoretic perspectives

    Author: ZHONG, W., 14 Feb 2014

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  18. 2013
  19. Does cross-listing of Chinese firms matter to firm performance?

    Author: LOU, J., 2 Oct 2013

    Supervisor: LUK, C. L. (Supervisor)

    Student thesis: Master's Thesis

  20. Institutional forces and internationalization of firms from emerging economies: evidence from China

    Author: LI, F., 15 Jul 2013

    Supervisor: DING, Z. Q. D. (Supervisor)

    Student thesis: Doctoral Thesis

  21. 2012
  22. Personal traits, value perceptions and online buying intention: an empirical study of chinese E-generation

    Author: ZHANG, H., 15 Feb 2012

    Supervisor: YAN, M. Y. (Supervisor)

    Student thesis: Doctoral Thesis

  23. 2010
  24. What are buyers looking at: an empirical study of antecedents of online trust in consumer-to-consumer market

    Author: LIU, J., 4 Oct 2010

    Supervisor: SU, C. (Supervisor)

    Student thesis: Master's Thesis

  25. Identity-based information processing: the role of social identity activation and identity salience on product evaluation

    Author: HUANG, L., 17 Feb 2010

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Master's Thesis