College of Business

Department of Marketing

Organisational unit: Academic Departments

Student Theses

  1. 2024
  2. Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention

    CHEN, H. (Author), Wang, L. (External Supervisor) & Wong, V. C. (Supervisor), 27 Aug 2024

    Student thesis: Doctoral Thesis

  3. The Effects of Gender Diversity in Top Management Teams on Corporate Innovation and Environmental Strategy

    REN, Y. (Author), LI, J. J. (Supervisor) & ZHAO, W. (External Supervisor), 26 Jun 2024

    Student thesis: Doctoral Thesis

  4. Marketing Research on Green Innovation and Carbon Performance

    MA, Y. (Author), YANG, Z. (Supervisor) & Dai, X. (External Supervisor), 22 May 2024

    Student thesis: Doctoral Thesis

  5. Empirical Investigation of Strategic Responses to Crisis

    SUN, W. (Author), DONG, C. M. (Supervisor), LI, Y. D. (Supervisor), TAN, Y. C. (Co-supervisor) & YU, J. J. (Co-supervisor), 17 Apr 2024

    Student thesis: Doctoral Thesis

  6. The Impact of the Adoption of Algorithmic Organizational Decision-making on Consumers' Ethicality Inferences

    YAN, C. (Author), Dai, X. (External Supervisor) & YANG, Z. (Supervisor), 15 Feb 2024

    Student thesis: Doctoral Thesis

  7. 2023
  8. Location-based Governance Mechanisms in Franchising

    FAN, Y. (Author), ZHENG, X. (Supervisor), 4 Aug 2023

    Student thesis: Doctoral Thesis

  9. The Valence and Authenticity of Consumer Online Expression

    YU, J. (Author), SU, C. (Supervisor), 5 May 2023

    Student thesis: Doctoral Thesis

  10. CEO and Firm-Level Strategy

    SUN, H. (Author), YANG, H. (Supervisor) & SU, C. (Supervisor), 4 May 2023

    Student thesis: Doctoral Thesis

  11. Firm Entry Strategy and Interfirm Carbon Emission Abatement Cooperation in Industry Cluster Network

    DENG, T. (Author), Chen, M. (External Supervisor) & YANG, Z. (Supervisor), 11 Jan 2023

    Student thesis: Doctoral Thesis

  12. 2022
  13. Three Empirical Studies on Manufacturing Firms' Sustainability Management Practices: Enabling Factors, Marketing Performance, and Performance Feedback

    SHAN, S. (Author), LI, Y. D. (Supervisor), Zhou, W. (External Supervisor) & Shou, Y. (External Supervisor), 24 Nov 2022

    Student thesis: Doctoral Thesis

  14. Two Essays on Pricing: Incentive Compatible Pricing and Price Matching

    WANG, Q. (Author), DONG, C. M. (Supervisor), LI, Y. D. (Supervisor) & YU, Y. (Co-supervisor), 5 Aug 2022

    Student thesis: Doctoral Thesis

  15. Knowledge Impact and Market Impact: From the Knowledge Network and Recombinant Search Perspectives

    HOU, T. (Author), LI, J. J. (Supervisor) & Lin, J. (External Supervisor), 27 Jul 2022

    Student thesis: Doctoral Thesis

  16. 2021
  17. Franchisee Configuration and Its Implications on Franchise System Performance

    PAN, H. (Author), ZHENG, X. (Supervisor), 13 Dec 2021

    Student thesis: Doctoral Thesis

  18. 2020
  19. A Study on Firm Internet-Interactive Capability in Interorganizational Cooperative Relationships

    FENG, C. (Author), SU, C. (Supervisor), Zhuang, G. (Supervisor) & Zhuang, G. (External Supervisor), 16 Oct 2020

    Student thesis: Doctoral Thesis

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