College of Business

Department of Marketing

Organisational unit: Academic Departments

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Student Theses

  1. 2023

  2. Location-based Governance Mechanisms in Franchising

    Author: FAN, Y., 4 Aug 2023

    Supervisor: ZHENG, X. (Supervisor)

    Student thesis: Doctoral Thesis

  3. The Valence and Authenticity of Consumer Online Expression

    Author: YU, J., 5 May 2023

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  4. CEO and Firm-Level Strategy

    Author: SUN, H., 4 May 2023

    Supervisor: YANG, H. (Supervisor) & SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  5. Firm Entry Strategy and Interfirm Carbon Emission Abatement Cooperation in Industry Cluster Network

    Author: DENG, T., 11 Jan 2023

    Supervisor: Chen, M. (External person) (External Supervisor) & YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  6. 2022

  7. Three Empirical Studies on Manufacturing Firms' Sustainability Management Practices: Enabling Factors, Marketing Performance, and Performance Feedback

    Author: SHAN, S., 24 Nov 2022

    Supervisor: LI, Y. D. (Supervisor), Zhou, W. (External person) (External Supervisor) & Shou, Y. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  8. Two Essays on Pricing: Incentive Compatible Pricing and Price Matching

    Author: WANG, Q., 5 Aug 2022

    Supervisor: DONG, C. M. (Supervisor), LI, Y. D. (Supervisor) & YU, Y. (Co-supervisor)

    Student thesis: Doctoral Thesis

  9. Rationality, Social Identities, and Technological Opportunism as Organizational Capabilities to Adopt Environmental and Social Innovations

    Author: RUIZ SERRANO, A., 1 Aug 2022

    Supervisor: LI, J. J. (Supervisor)

    Student thesis: Doctoral Thesis

  10. Knowledge Impact and Market Impact: From the Knowledge Network and Recombinant Search Perspectives

    Author: HOU, T., 27 Jul 2022

    Supervisor: LI, J. J. (Supervisor) & Lin, J. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  11. Product Design Complexity and Innovation: The Impact of Visual Complexity and Functional Complexity on Novelty Perception

    Author: KAKUDA, N., 19 Jul 2022

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

  12. 2021

  13. Franchisee Configuration and Its Implications on Franchise System Performance

    Author: PAN, H., 13 Dec 2021

    Supervisor: ZHENG, X. (Supervisor)

    Student thesis: Doctoral Thesis

  14. Research Collaboration in the Social Network: The Implication on Research Performance in the Field of Business

    Author: ZHU, N., 4 Jun 2021

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  15. 2020

  16. A Study on Firm Internet-Interactive Capability in Interorganizational Cooperative Relationships

    Author: FENG, C., 16 Oct 2020

    Supervisor: SU, C. (Supervisor), Zhuang, G. (External person) (Supervisor) & Zhuang, G. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  17. Toward a New Perspective in the Marketing-Finance Interface - Studies on Marketing's Impact on Firm Performance

    Author: QI, X., 15 Sept 2020

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  18. Effect of Brand-Content Connection on the Effectiveness of Native Advertising

    Author: LI, Q., 27 Aug 2020

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  19. Marketing in the Digital Era: The Implication on Organizational Performance and Channel Cooperation

    Author: WANG, Q., 21 Aug 2020

    Supervisor: LI, J. J. (Supervisor)

    Student thesis: Doctoral Thesis

  20. Research on International Joint Venture Dissolution in Emerging Economies

    Author: WANG, P., 10 Jul 2020

    Supervisor: DONG, C. M. (Supervisor), Jiang, X. (External person) (Supervisor) & Jiang, X. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  21. Impacts of Guanxi Networks on Entrepreneurial Orientation and EO's Manifestation and Business Performance: Event Network Perspective

    Author: XU, H., 27 May 2020

    Supervisor: LUK, C. L. (Supervisor) & LEUNG, W. K. J. (Supervisor)

    Student thesis: Doctoral Thesis

  22. 2019

  23. Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment

    Author: VAUDREY, R. K., 9 Oct 2019

    Supervisor: DOU, W. (Supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  24. Research on Social Effects of Supplier-Initiated Punishment and Reward in a Distribution Network

    Author: XIAO, Z., 10 Sept 2019

    Supervisor: DONG, C. M. (Supervisor) & Gao, S. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  25. Alliance Network and Knowledge Network: The Effect of Network Memory, Density Asymmetry, and Alliance Ambidexterity on Firm Innovation

    Author: YU, C., 1 Aug 2019

    Supervisor: YANG, H. (Supervisor)

    Student thesis: Doctoral Thesis

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