Department of Marketing
Organisational unit: Academic Departments
Student Theses
- 2024
Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention
Author: CHEN, H., 27 Aug 2024Supervisor: Wang, L. (External person) (External Supervisor) & Wong, V. C. (Supervisor)
Student thesis: Doctoral Thesis
Extract Valuable Insights of Daily Tourism Demand Forecasting - Exploratory Research on Machine Deep Learning and Large Language Models
Author: WU, C. W., 27 Jun 2024Supervisor: YAN, M. Y. (Supervisor) & CHEUNG, S. L. F. (Co-supervisor)
Student thesis: Doctoral Thesis
The Effects of Gender Diversity in Top Management Teams on Corporate Innovation and Environmental Strategy
Author: REN, Y., 26 Jun 2024Supervisor: LI, J. J. (Supervisor) & ZHAO, W. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Marketing Research on Green Innovation and Carbon Performance
Author: MA, Y., 22 May 2024Supervisor: YANG, Z. (Supervisor) & Dai, X. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Empirical Investigation of Strategic Responses to Crisis
Author: SUN, W., 17 Apr 2024Supervisor: DONG, C. M. (Supervisor), LI, Y. D. (Supervisor), TAN, Y. C. (Co-supervisor) & YU, J. J. (Co-supervisor)
Student thesis: Doctoral Thesis
The Impact of the Adoption of Algorithmic Organizational Decision-making on Consumers' Ethicality Inferences
Author: YAN, C., 15 Feb 2024Supervisor: Dai, X. (External person) (External Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2023
Location-based Governance Mechanisms in Franchising
Author: FAN, Y., 4 Aug 2023Supervisor: ZHENG, X. (Supervisor)
Student thesis: Doctoral Thesis
The Valence and Authenticity of Consumer Online Expression
Author: YU, J., 5 May 2023Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
CEO and Firm-Level Strategy
Author: SUN, H., 4 May 2023Supervisor: YANG, H. (Supervisor) & SU, C. (Supervisor)
Student thesis: Doctoral Thesis
Firm Entry Strategy and Interfirm Carbon Emission Abatement Cooperation in Industry Cluster Network
Author: DENG, T., 11 Jan 2023Supervisor: Chen, M. (External person) (External Supervisor) & YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2022
Three Empirical Studies on Manufacturing Firms' Sustainability Management Practices: Enabling Factors, Marketing Performance, and Performance Feedback
Author: SHAN, S., 24 Nov 2022Supervisor: LI, Y. D. (Supervisor), Zhou, W. (External person) (External Supervisor) & Shou, Y. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Two Essays on Pricing: Incentive Compatible Pricing and Price Matching
Author: WANG, Q., 5 Aug 2022Supervisor: DONG, C. M. (Supervisor), LI, Y. D. (Supervisor) & YU, Y. (Co-supervisor)
Student thesis: Doctoral Thesis
Rationality, Social Identities, and Technological Opportunism as Organizational Capabilities to Adopt Environmental and Social Innovations
Author: RUIZ SERRANO, A., 1 Aug 2022Supervisor: LI, J. J. (Supervisor)
Student thesis: Doctoral Thesis
Knowledge Impact and Market Impact: From the Knowledge Network and Recombinant Search Perspectives
Author: HOU, T., 27 Jul 2022Supervisor: LI, J. J. (Supervisor) & Lin, J. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Product Design Complexity and Innovation: The Impact of Visual Complexity and Functional Complexity on Novelty Perception
Author: KAKUDA, N., 19 Jul 2022Supervisor: SU, C. (Supervisor)
Student thesis: Doctoral Thesis
- 2021
Franchisee Configuration and Its Implications on Franchise System Performance
Author: PAN, H., 13 Dec 2021Supervisor: ZHENG, X. (Supervisor)
Student thesis: Doctoral Thesis
Research Collaboration in the Social Network: The Implication on Research Performance in the Field of Business
Author: ZHU, N., 4 Jun 2021Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
- 2020
A Study on Firm Internet-Interactive Capability in Interorganizational Cooperative Relationships
Author: FENG, C., 16 Oct 2020Supervisor: SU, C. (Supervisor), Zhuang, G. (External person) (Supervisor) & Zhuang, G. (External person) (External Supervisor)
Student thesis: Doctoral Thesis
Toward a New Perspective in the Marketing-Finance Interface - Studies on Marketing's Impact on Firm Performance
Author: QI, X., 15 Sept 2020Supervisor: YANG, Z. (Supervisor)
Student thesis: Doctoral Thesis
Effect of Brand-Content Connection on the Effectiveness of Native Advertising
Author: LI, Q., 27 Aug 2020Supervisor: DOU, W. (Supervisor)
Student thesis: Doctoral Thesis
