College of Business
Department of Marketing
Organisational unit: Academic Departments
Student Theses
- 2024
Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention
CHEN, H. (Author), Wang, L. (External Supervisor) & Wong, V. C. (Supervisor), 27 Aug 2024Student thesis: Doctoral Thesis
Three Studies on Cognitive, Affective and Conative Aspects of Hotword in Slogan: Process, Perception and Memory
CHAN, Y. F. (Author), YAN, M. Y. (Supervisor), 9 Jul 2024Student thesis: Doctoral Thesis
Extract Valuable Insights of Daily Tourism Demand Forecasting - Exploratory Research on Machine Deep Learning and Large Language Models
WU, C. W. (Author), YAN, M. Y. (Supervisor) & CHEUNG, S. L. F. (Co-supervisor), 27 Jun 2024Student thesis: Doctoral Thesis
The Effects of Gender Diversity in Top Management Teams on Corporate Innovation and Environmental Strategy
REN, Y. (Author), LI, J. J. (Supervisor) & ZHAO, W. (External Supervisor), 26 Jun 2024Student thesis: Doctoral Thesis
Marketing Research on Green Innovation and Carbon Performance
MA, Y. (Author), YANG, Z. (Supervisor) & Dai, X. (External Supervisor), 22 May 2024Student thesis: Doctoral Thesis
Empirical Investigation of Strategic Responses to Crisis
SUN, W. (Author), DONG, C. M. (Supervisor), LI, Y. D. (Supervisor), TAN, Y. C. (Co-supervisor) & YU, J. J. (Co-supervisor), 17 Apr 2024Student thesis: Doctoral Thesis
The Impact of the Adoption of Algorithmic Organizational Decision-making on Consumers' Ethicality Inferences
YAN, C. (Author), Dai, X. (External Supervisor) & YANG, Z. (Supervisor), 15 Feb 2024Student thesis: Doctoral Thesis
- 2023
Location-based Governance Mechanisms in Franchising
FAN, Y. (Author), ZHENG, X. (Supervisor), 4 Aug 2023Student thesis: Doctoral Thesis
The Valence and Authenticity of Consumer Online Expression
YU, J. (Author), SU, C. (Supervisor), 5 May 2023Student thesis: Doctoral Thesis
CEO and Firm-Level Strategy
SUN, H. (Author), YANG, H. (Supervisor) & SU, C. (Supervisor), 4 May 2023Student thesis: Doctoral Thesis
Firm Entry Strategy and Interfirm Carbon Emission Abatement Cooperation in Industry Cluster Network
DENG, T. (Author), Chen, M. (External Supervisor) & YANG, Z. (Supervisor), 11 Jan 2023Student thesis: Doctoral Thesis
- 2022
Three Empirical Studies on Manufacturing Firms' Sustainability Management Practices: Enabling Factors, Marketing Performance, and Performance Feedback
SHAN, S. (Author), LI, Y. D. (Supervisor), Zhou, W. (External Supervisor) & Shou, Y. (External Supervisor), 24 Nov 2022Student thesis: Doctoral Thesis
Two Essays on Pricing: Incentive Compatible Pricing and Price Matching
WANG, Q. (Author), DONG, C. M. (Supervisor), LI, Y. D. (Supervisor) & YU, Y. (Co-supervisor), 5 Aug 2022Student thesis: Doctoral Thesis
Rationality, Social Identities, and Technological Opportunism as Organizational Capabilities to Adopt Environmental and Social Innovations
RUIZ SERRANO, A. (Author), LI, J. J. (Supervisor), 1 Aug 2022Student thesis: Doctoral Thesis
Knowledge Impact and Market Impact: From the Knowledge Network and Recombinant Search Perspectives
HOU, T. (Author), LI, J. J. (Supervisor) & Lin, J. (External Supervisor), 27 Jul 2022Student thesis: Doctoral Thesis
Product Design Complexity and Innovation: The Impact of Visual Complexity and Functional Complexity on Novelty Perception
KAKUDA, N. (Author), SU, C. (Supervisor), 19 Jul 2022Student thesis: Doctoral Thesis
- 2021
Franchisee Configuration and Its Implications on Franchise System Performance
PAN, H. (Author), ZHENG, X. (Supervisor), 13 Dec 2021Student thesis: Doctoral Thesis
Research Collaboration in the Social Network: The Implication on Research Performance in the Field of Business
ZHU, N. (Author), YANG, Z. (Supervisor), 4 Jun 2021Student thesis: Doctoral Thesis
- 2020
A Study on Firm Internet-Interactive Capability in Interorganizational Cooperative Relationships
FENG, C. (Author), SU, C. (Supervisor), Zhuang, G. (Supervisor) & Zhuang, G. (External Supervisor), 16 Oct 2020Student thesis: Doctoral Thesis
Toward a New Perspective in the Marketing-Finance Interface - Studies on Marketing's Impact on Firm Performance
QI, X. (Author), YANG, Z. (Supervisor), 15 Sept 2020Student thesis: Doctoral Thesis
