College of Business

Department of Marketing

Organisational unit: Academic Departments

Student Theses

  1. 2021
  2. Franchisee Configuration and Its Implications on Franchise System Performance

    Author: PAN, H., 13 Dec 2021

    Supervisor: ZHENG, X. (Supervisor)

    Student thesis: Doctoral Thesis

  3. 2020
  4. A Study on Firm Internet-Interactive Capability in Interorganizational Cooperative Relationships

    Author: FENG, C., 16 Oct 2020

    Supervisor: SU, C. (Supervisor), Zhuang, G. (External person) (Supervisor) & Zhuang, G. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  5. Effect of Brand-Content Connection on the Effectiveness of Native Advertising

    Author: LI, Q., 27 Aug 2020

    Supervisor: DOU, W. (Supervisor)

    Student thesis: Doctoral Thesis

  6. Marketing in the Digital Era: The Implication on Organizational Performance and Channel Cooperation

    Author: WANG, Q., 21 Aug 2020

    Supervisor: LI, J. J. (Supervisor)

    Student thesis: Doctoral Thesis

  7. Research on International Joint Venture Dissolution in Emerging Economies

    Author: WANG, P., 10 Jul 2020

    Supervisor: DONG, C. M. (Supervisor), JIANG, X. (External person) (Supervisor) & Jiang, X. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  8. Impacts of Guanxi Networks on Entrepreneurial Orientation and EO's Manifestation and Business Performance: Event Network Perspective

    Author: XU, H., 27 May 2020

    Supervisor: LUK, C. L. (Supervisor) & LEUNG, W. K. J. (Supervisor)

    Student thesis: Doctoral Thesis

  9. 2019
  10. Pandora's Unboxing: A Study of Unboxing Videos in the Consumption Environment

    Author: VAUDREY, R. K., 9 Oct 2019

    Supervisor: DOU, W. (Co-supervisor), JIANG, L. (Supervisor), WANG, J. J. (Supervisor) & YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  11. Research on Social Effects of Supplier-Initiated Punishment and Reward in a Distribution Network

    Author: XIAO, Z., 10 Sep 2019

    Supervisor: DONG, C. M. (Supervisor) & Gao, S. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  12. Two Essays on Alliance Partner Selection

    Author: FU, R., 12 Jun 2019

    Supervisor: YANG, H. (Supervisor)

    Student thesis: Doctoral Thesis

  13. Distribution Network Governance and Franchisor Performance

    Author: JI, L., 5 Jun 2019

    Supervisor: ZHENG, X. (Supervisor), SU, C. (Co-supervisor) & YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  14. The Effects of Institutional Environments on Firms' Market Orientation

    Author: WANG, X., 14 Jan 2019

    Supervisor: YANG, Z. (Supervisor)

    Student thesis: Doctoral Thesis

  15. 2018
  16. Post, Eat, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation

    Author: ZHU, J., 20 Sep 2018

    Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  17. The Effects of CEO Affectivity on Firm Strategies: Three Empirical Essays

    Author: WANG, L., 1 Sep 2018

    Supervisor: YANG, H. (Supervisor) & Liu, Z. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  18. To Donate or Not to Donate? Evidence from Chinese Firm's Corporate Giving to Earthquake Relief

    Author: LOU, J., 13 Feb 2018

    Supervisor: LEUNG, W. K. J. (Supervisor) & LUK, C. L. (Supervisor)

    Student thesis: Doctoral Thesis

  19. 2017
  20. Marketing Strategies in Dual-channel Supply Chain

    Author: ZHANG, T., 31 Aug 2017

    Supervisor: CHEN, L. (Supervisor), Liang, L. (External person) (Supervisor), Gou, Q. (External person) (Supervisor) & Liang, L. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  21. Open Innovation: The Role of Informal Ties, Market Dynamism, and Business Model Design

    Author: ZHU, X., 28 Aug 2017

    Supervisor: DOU, W. (Supervisor) & Liang, L. (External person) (External Supervisor)

    Student thesis: Doctoral Thesis

  22. Research on IT-Enabled Interactions in Interfirm Cooperative Relationship

    Author: LI, M., 27 Jun 2017

    Supervisor: SU, C. (Supervisor)

    Student thesis: Doctoral Thesis

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