College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2020
  2. Published

    Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

    Li, X., Ren, X., Qian, L. & Su, C., Feb 2020, In: Industrial Marketing Management. 85, p. 254-268

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 6
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  3. Published

    Transparency of Behavior-Based Pricing

    Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 26
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  4. Published

    Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

    Shen, L., Su, C., Zheng, X. & Zhuang, G., Jan 2020, In: Industrial Marketing Management. 84, p. 183-193

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 32
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  5. Published

    A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract

    Wu, S. & Ji, L., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, Cham, p. 483-484 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  6. Published

    “Boss ceiling effect”: brand downgrading consumption of workplace employees

    Jia, F., Yang, Z., Ji, L. & Xu, S., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  7. Published

    How and when AR technology affects product attitude

    Xu, L., Zhang, L., Cui, N. & Yang, Z., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 6, p. 1226-1241

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 12
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  8. Published

    How does the distributors’ “banding together” affect contract governance in marketing channels?

    Feng, C., Zhuang, G., Chen, H. & Hu, D., 2020, In: Nankai Business Review International. 11, 4, p. 635-652

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  9. Published

    Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 111-124

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  10. Published

    Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 3, p. 203-219

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  11. Published

    The Effect of Resource Scarcity on Advice-taking

    So, J. & Agrawal, N., 2020, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association for Consumer Research, p. 698-700 (Advances in Consumer Research; vol. 48).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  12. Published

    The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis

    Cai, S., Jun, M. & Yang, Z., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 151-174

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  13. Published

    The role of interactive practice in business performance

    Feng, C., Xi, N., Zhuang, G. & Hamari, J., 2020, In: Industrial Management & Data Systems. 120, 8, p. 1521-1542

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 10
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  14. Published

    Visa and Immigration for Tourists in Bangladesh

    Akhter, N., Hassan, A. & Alauddin, M., 2020, Tourism Policy and Planning in Bangladesh. Rahman, M. S. & Hassan, A. (eds.). Springer, Singapore, p. 105-120

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)peer-review

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  15. 2019
  16. Published

    组群营销研究述评

    寿志钢, 简佩茹 & 夏沁盈, Dec 2019, In: 管理学报. 16, 12, p. 1873-1879

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  17. Published

    Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.

    Yang, Z., Nov 2019, In: American Journal of Sociology. 125, 3, p. 848-850

    Research output: Journal Publications and ReviewsRGC 62 - Review of books or of software (or similar publications/items)peer-review

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  18. Published

    Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

    Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 12
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  19. Published

    Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

    Dong, M. C., Zeng, F. & Su, C., Nov 2019, In: Journal of the Academy of Marketing Science. 47, 6, p. 1064–1084

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 29
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  20. Published

    Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism

    Zhang, C., Zheng, X. & Li, J. J., Oct 2019, In: Industrial Marketing Management. 82, p. 38-51

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 14
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  21. Published

    Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China

    Ruiz Serrano, A., Wang, Q. & Li, J. J., Oct 2019.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  22. Published

    Targeted Advertising and Consumer Inference

    Shin, J. & Yu, J., Oct 2019.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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