College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2019
  2. Published

    Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation

    Yan, Y. & Xie, T., Sep 2019, BAM2019 Conference Proceedings. British Academy of Management (BAM)

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  3. Published

    SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST

    Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  4. Published

    The fit between firms’ open innovation and business model for new product development speed: A contingent perspective

    Zhu, X., Xiao, Z., Dong, M. C. & Gu, J., Aug 2019, In: Technovation. 86-87, p. 75-85

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 78
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  5. Published

    What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency

    Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  6. Published

    企业制度资本对创新倾向的影响研究

    高山行, 肖振鑫 & 高宇, Aug 2019, In: 科学学研究. 37, 8, p. 1489-1497

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  7. Published

    Whose Customer Satisfaction Matters? — Evidence of Stock Returns from the Perspective of Industry and Competitors

    Yang, Z., Qi, C. X. & Li, Z., Jul 2019, Conference Proceedings - 2019 China Marketing International Conference: Globalization 2.0: China and the World Market. Asian Business Association (ABA), p. 926-927 2 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  8. Published

    论周公的教育思想

    杨兆贵 & 郑若源, Jul 2019, In: 高教发展与评估. 35, 4, p. 100-108, v-vi

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  9. Published

    How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?

    Bai, X., Chang, J. & Li, J. J., Jun 2019, In: Management International Review. 59, 3, p. 387–412

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 29
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  10. Published

    Video mining: Measuring visual information using automatic methods

    Li, X., Shi, M. & Wang, X., Jun 2019, In: International Journal of Research in Marketing. 36, 2, p. 216-231 16 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 45
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  11. Published

    Why Does Card Payment Increase Unhealthy Shopping? Inattention to Health Risks

    Park, J., Lee, C. & Thomas, M., Jun 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  12. Published

    Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation

    Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In: Journal of Interactive Marketing. 46, p. 101-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 29
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  13. Published

    Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption

    Chun, H. H., Park, J. & Thomas, M., Apr 2019, In: Journal of the Association for Consumer Research. 4, 2, p. 125-135

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  14. Published

    The role of sales representatives in cross-cultural business-to-business relationships

    Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In: Industrial Marketing Management. 78, p. 227-238

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 13
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  15. Published

    Culture and Consumer Behavior

    Shavitt, S., Cho, H. & Barnes, A. J., 27 Feb 2019, Handbook of Cultural Psychology. Cohen, D. & Kitayama, S. (eds.). Second ed. Guilford Press, p. 678-698

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)

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  16. Published

    Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships

    Shen, L., Su, C., Zheng, X. & Zhuang, G., Feb 2019, In: Journal of Business Research. 95, p. 103-115

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 20
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  17. Published

    Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism

    Zhang, C., Zheng, X. & Li, J. J., Feb 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  18. Published

    Targeted Advertising, Consumer Inference and Search

    Yu, J. & Shin, J., Feb 2019, p. 4.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  19. Published

    The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry

    Zheng, X., Rindfleisch, A., Griffith, D. A. & Antia, K. D., Feb 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  20. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 17
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  21. Published

    How does customer participation in service influence customer satisfaction? The mediating effects of role stressors

    Jiang, Y., Xu, L., Cui, N., Zhang, H. & Yang, Z., 2019, In: International Journal of Bank Marketing. 32, 3, p. 691-710

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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