College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2021
  2. Published

    The Big Picture or Details: Effect of Construal Levels and the Expertise Evaluations of Advice

    So, J., Agrawal, N. & Tatarvathy, A., Mar 2021.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  3. Published

    Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement

    Jia, F. & Yang, Z., Feb 2021, In: Asian Business and Management. 20, p. 78-104 27 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 1
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  4. Published

    Reviewing Experts' Restraint from Extremes and Its Impact on Service Providers

    Nguyen, P., Wang, X., Li, X. & Cotte, J., Feb 2021, In: Journal of Consumer Research. 47, 5, p. 654-674

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 4
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  5. Published

    Understanding the spillover effects of channel reward on observers' commitment: The mediating role of envy

    Zeng, F., Chi, Y., Xiao, Z. & Dong, M. C., Feb 2021, In: Industrial Marketing Management. 93, p. 650-660

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 6
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  6. Published

    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 4
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  7. Published

    Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox

    Zeng, F., Ye, Q., Li, J. & Yang, Z., Jan 2021, In: Journal of Business Research. 124, p. 667-675

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 28
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  8. Published

    On boundary spanners and interfirm embeddedness: The role of guanxi institution in China

    Cai, S., Jun, M., Wang, X. & Yang, Z., Jan 2021, In: Journal of Purchasing and Supply Management. 27, 1, 100671.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 7
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  9. Published

    Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors

    Bai, X. & Li, J. J., 2021, In: Management Decision. 59, 2, p. 223-239

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 1
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  10. Published

    Discussions on Future of Tourism in Bangladesh

    Uddin, M. R. & Alauddin, M., 2021, Tourism Products and Services in Bangladesh : Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 463-479

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  11. Published

    Ecotourism in Bangladesh: Investment and Development Contexts

    Alauddin, M., Kamal, M. A. & Asad Iqbal Chowdhury, M., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 259-275

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  12. Published

    General Medical Tourism Products and Services in Bangladesh

    Alauddin, M., Li, J. J. & Chowdhury, M. A. I., 2021, Tourism Products and Services in Bangladesh : Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 27-44

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

    Scopus citations: 1
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  13. Published

    Investment and Development for Agri-tourism in Bangladesh

    Alauddin, M., Atiqur Rahman, C. M. & Hassan, A., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 209-222

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  14. Published

    Sustainable Tourism in Bangladesh: The Demand for Investment and Development

    Chowdhury, M. A. I., Alauddin, M. & Uddin, M. R., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 363-381

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  15. Published

    Technology Application for Visa and Immigration for Tourists in Bangladesh

    Alauddin, M. & Hassan, A., 2021, Technology Application in the Tourism and Hospitality Industry of Bangladesh. Hassan, A. (ed.). Singapore: Springer, p. 199-211

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  16. Published

    The Features and Effectiveness of Chinese Language Online Recommendations

    Ng, R., Prendergast, G. P. & Chang, L. M. K., 2021, In: Journal of International Consumer Marketing. 33, 4, p. 371–385 15 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 1
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  17. Published

    Tourism Products and Services in Bangladesh: Challenges and Suggestions

    Alauddin, M., Dipu, S. M. M. A. & Uddin, M. R., 2021, Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 445-459

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

    Scopus citations: 2
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  18. Published

    Virtual influencer as celebrity endorsers

    Cheung, F. & Leung, W., 2021, Advances in Global Services and Retail Management. Cobanoglu, C. & Corte, V. D. (eds.). USF M3 Publishing, Vol. 2. 7 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

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  19. Published

    Virtual Influencers as Celebrity Endorsers

    CHEUNG, F. & LEUNG, W., 2021, Proceedings of IIERD INTERNATIONAL CONFERENCE. Bhubaneswar, India: Institute for Technology and Research (ITRESEARCH), p. 24-28

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  20. 2020
  21. Published

    Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising

    Wang, J. J., Grünhagen, M., Ji, L. J. & Zheng, X. V., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 10
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  22. Published

    Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences

    Zhang, G., Dai, G., Sun, H., Zhang, G. & Yang, Z., Nov 2020, In: Journal of Retailing and Consumer Services. 57, 102199.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 21
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