College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2005
  2. Published

    Strategic alliance-based sourcing and market performance: Evidence from foreign firms operating in China

    Murray, J. Y., Kotabe, M. & Zhou, J. N., Mar 2005, In: Journal of International Business Studies. 36, 2, p. 187-208

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 186
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  3. Published

    Brand choice of older Chinese consumers

    Yang, Z., Zhou, N. & Chen, J., 2005, In: Journal of International Consumer Marketing. 17, 4, p. 65-81

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 21
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  4. Published

    Customers' adoption of banking channels in Hong Kong

    Wan, W. W. N., Luk, C. & Chow, C. W. C., 2005, In: International Journal of Bank Marketing. 23, 3, p. 255-272

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 114
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  5. Published

    Market orientation, competitive strategy and firm performance: An empirical study of Chinese firms

    Ge, G. L. & Ding, D. Z., 2005, In: Journal of Global Marketing. 18, 3-4, p. 115-142

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 35
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  6. 2004
  7. Published

    Will internet users pay for online content?

    Dou, W., Dec 2004, In: Journal of Advertising Research. 44, 4, p. 349-359

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 63
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  8. Published

    SARS versus Asian Financial Crisis

    YAU, O. H. M., Leung, W., CHEUNG, S. L. F. & CHOW, W. C., Nov 2004, Harmony v Conflict: Euro-Asian Management in a Turbulent Era: Proceedings of the 2004 Euro-Asia Management Studies Association Annual Conference. Yau, O. H., Tseng, C. S. & Cheung, F. S. L. (eds.). City University of Hong Kong, p. 350-366

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

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  9. Published

    Chinese consumer readings of global and local advertising appeals

    Zhou, N. & Belk, R. W., Sept 2004, In: Journal of Advertising. 33, 3, p. 63-76

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 297
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  10. Published

    Investors' resources and management participation in International Joint Ventures: A control perspective

    Yan, Y. & Child, J., Sept 2004, In: Asia Pacific Journal of Management. 21, 3, p. 287-304

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 25
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  11. Published

    Evolution of organizational governance and human resource management in China's township and village enterprises

    Ding, D. Z., Ge, G. & Warner, M., Jun 2004, In: International Journal of Human Resource Management. 15, 4-5, p. 836-852

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 29
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  12. Published

    Investors' resource commitments and information reporting systems: Control in international joint ventures

    Yan, Y. & Child, J., Apr 2004, In: Journal of Business Research. 57, 4, p. 361-371

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 9
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  13. Published

    A comparison of shopping behavior in Xi’an and Hong Kong malls: Utilitarian versus non-utilitarian shoppers

    Tsang, A. S. L., Zhuang, G., Li, F. & Zhou, N., 15 Jan 2004, In: Journal of International Consumer Marketing. 16, 1, p. 29-46

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 26
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  14. Published

    Customers' perceptions of online retailing service quality and their satisfaction

    Jun, M., Yang, Z. & Kim, D., 2004, In: International Journal of Quality and Reliability Management. 21, 8, p. 817-840

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 159
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  15. Published

    Employee's perceptions of market orientation in a transitional economy: China as an example

    Zhou, K. Z., Li, J. J. & Zhou, N., 2004, In: Journal of Global Marketing. 17, 4, p. 5-22

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 13
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  16. Published

    Interlinear or inscription? A comparative study of Chinese and American mall shoppers' behavior

    Li, F., Zhou, N., Nicholls, J. A. F., Zhuang, G. & Kranendonk, C., 2004, In: Journal of Consumer Marketing. 21, 1, p. 51-61

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 40
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  17. Published

    Measuring customer perceived online service quality: Scale development and managerial implications

    Yang, Z., Jun, M. & Peterson, R. T., 2004, In: International Journal of Operations and Production Management. 24, 11, p. 1149-1174

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 210
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  18. Published

    Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services

    Yang, Z. & Fang, X., 2004, In: International Journal of Service Industry Management. 15, 3, p. 302-326

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 347
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  19. 2003
  20. Published

    Services quality dimensions of Internet retailing: An exploratory analysis

    Yang, Z., Peterson, R. T. & Cai, S., 1 Dec 2003, In: Journal of Services Marketing. 17, 7, p. 685-700

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 171
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  21. Published

    I read about it online ...

    Yang, Z. & Peterson, R. T., Dec 2003, In: Marketing Research. 15, 4, p. 26-31

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal › peer-review

    Scopus citations: 7
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  22. Published

    Asymmetrical Impact of Trustworthiness Attributes on Trust, Perceived Value and Purchase Intention: A Conceptual Framework for Cross-cultural Study on Consumer Perception of Online Auction

    Chong, B., Yang, Z. & Wong, M., Sept 2003, ICEC '03 - Proceedings of the 5th International Conference on Electronic Commerce. p. 213-219

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

    Scopus citations: 62
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  23. Published

    A temporal dynamic model of spousal family purchase-decision behavior

    Su, C., Fern, E. F. & Ye, K., Aug 2003, In: Journal of Marketing Research. 40, 3, p. 268-281

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 55
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