Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2008
- Published
友善和正直: 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究
徐嵐, 楊志林, 周南 & 李福安, 2008, In: 營銷科學學報. 第四卷, 第一辑, p. 15 - 35Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
向台塑學追根究柢
游漢明 (Editor), 2008, 台北: 遠流出版.Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 14 - Edited book (Editor)
- Published
本末倒置的資優教育 - 香港資優教育服務的再思
遊漢明, 2008, In: 信報財經月刊. 380, p. 104 - 111Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
- Published
領袖的心腹: 為你的組織敲起喪鐘的人物
遊漢明, 2008, In: 信報財經月刊. 381, p. 111 - 117Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
顧客的錯，都是你的錯
遊漢明, 2008, In: 信報財經月刊. 376, p. 94 - 97Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- 2007
- Published
- Published
In Search of Harmony
YAU, H. M., Dec 2007, Harmony versus conflict in Asian business: managing in a turbulent era. You, H. & Chow, R. P. M. (eds.). Basingstoke: Palagrave Macmillan Publisher, p. 11-30 (The Palgrave Macmillan Asian business series; no. ).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
- Published
SARS versus the Asian financial crisis
YAU, H. M., Leung, W. F., Cheung, F. S. L. & Chow, C. W. C., Dec 2007, Harmony versus conflict in Asian business: managing in a turbulent era. Yau, O. H. M. & Chow, R. P. M. (eds.). Basingstoke: Palgrave Macmillan, p. 209-230 12. (The Palgrave Macmillan Asian business series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Relational governance in buyer-supplier relationship: Structures, processes, and performance implications
CAI, S., YANG, Z. L. & JUN, M., 17 Nov 2007.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
- Published
Glocal understandings: Female readers perceptions of the new woman in Chinese advertising
Hung, K. H., Li, S. Y. & Belk, R. W., Nov 2007, In: Journal of International Business Studies. 38, 6, p. 1034-1051Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 115 - Published
Valuation effects of international joint venture formation: Hong Kong listed companies
Leung, W.-F. & Cheung, F. S. L., Nov 2007, In: Applied Financial Economics Letters. 3, 6, p. 349-357Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
Scopus citations: 1 - Published
Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis of trust building in high versus low uncertainty avoidance cultures
Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F., Komor, M. & Shainesh, G., 25 Oct 2007.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Where do entrepreneurial orientations come from? An investigation on their social origin
YANG, H. & Dess, G. G., 25 Oct 2007, Entrepreneurial strategic processes. Lumpkin, G. T. & Katz, J. A. (eds.). Bingley, U.K.: JAI Press, Vol. 10. p. 223-247 (Advances in entrepreneurship, firm emergence and growth; vol. 10).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
Scopus citations: 15 - Published
The contingent effects of benevolence and integrity on brand trust: An examination of moderators
Xu, L., YANG, Z. L., Zhou, N. & Li, F., 20 Oct 2007.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Dancing with the wolf: A longitudinal study of how entrepreneurial firms benefit from strategic alliances with large firms.
YANG, H. & Zhao, X., 14 Oct 2007.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
A cumulative satisfaction measure model based on dynamic customer expectation
Shou, Z.-G., Wang, F. & Jia, J.-M., Sept 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing . Institute of Electrical and Electronics Engineers, Inc., p. 3419-3422 4340622. (2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Scopus citations: 3 - Published
Attitude towards TV Advertising: Cross Cultural Study
Guo, G., Cheung, F.S.-L., Leung, W.-F. & Chow, C.W.-C., Jun 2007, Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. 郭国庆, 陳洁光, 王核成 & 钱明辉 (eds.). 电子工业出版社, p. 82-90Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Vertical integration of corporate management in international firms: Implementation of HRM and the asset specificities of firms in China
Yan, Y., Child, J. & Chong, C. Y., May 2007, In: International Journal of Human Resource Management. 18, 5, p. 788-807Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9
