College of Business

Department of Marketing

Organisational unit: Academic Departments

Official website
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Research Output

  1. 2007
  2. Published

    Attitude towards TV Advertising: Cross Cultural Study

    Guo, G., Cheung, F. S., Leung, W. & Chow, C. W., Jun 2007, Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. 郭国庆, 陳洁光, 王核成 & 钱明辉 (eds.). 电子工业出版社, p. 82-90

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

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  3. Published

    Vertical integration of corporate management in international firms: Implementation of HRM and the asset specificities of firms in China

    Yan, Y., Child, J. & Chong, C. Y., May 2007, In: International Journal of Human Resource Management. 18, 5, p. 788-807

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 9
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  4. Published

    International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

    Cheung, F. S. L. & Leung, W., Apr 2007, In: International Business Review. 16, 2, p. 251-268

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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  5. Published

    Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data

    Zhou, N., Zhuang, G. & Yip, L. S., Apr 2007, In: Industrial Marketing Management. 36, 3, p. 309-321

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 41
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  6. Published

    Enabling Guanxi management in China: A hierarchical stakeholder model of effective Guanxi

    Su, C., Mitchell, R. K. & Sirgy, M. J., Mar 2007, In: Journal of Business Ethics. 71, 3, p. 301-319

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 99
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  7. Published

    零售商的能力与友善如何影响供应商的关系行为 —— 基于信任理论的实证研究

    寿志钢, 苏晨汀, 杨志林 & 周南, 15 Feb 2007, In: 管理世界. 2008年, 2, p. 97-109

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  8. Published

    Accounting for the Differences Between Delighted and Satisfied Customers

    KWONG, K., LEUNG, W. K. & YAU, O. H. M., 2007, Proceedings of the 9th International Conference of Global Business and Technology Association (GBATA 2007). p. 393-400

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

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  9. Published

    Alliance scope diversity and firm performance: An organizational identity approach

    YANG, H., Lui, S. & LIN, Z., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review

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  10. Published

    Ambidexterity in product innovation management: The direct and contingent effects on product development performance

    YANG, H. & Atuahene-Gima, K., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review

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  11. Published

    Assessing measurement invariance of export market orientation: A study of Chinese and non-Chinese firms in China

    Murray, J. Y., Gao, G. Y., Kotabe, M. & Zhou, N., 2007, In: Journal of International Marketing. 15, 4, p. 41-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 76
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  12. Published

    Behind mergers and acquisitions: Alliance network embeddedness and learning approaches

    YANG, H. & LIN, Z., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review

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  13. Published

    Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration

    Dong, M. C. & Li, S. Y., 2007, In: International Journal of Conflict Management. 18, 4, p. 308-324

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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  14. Published

    Customer asset orientation: Antecedents and consequences

    Wang, Y. & Yang, Z., 2007, Proceedings - ICSSSM'06: 2006 International Conference on Service Systems and Service Management. Vol. 1. p. 60-66 4114409

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

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  15. Published

    Does it pay to get to the top? Contextual factors of branding in search engine marketing

    Cui, N., Dou, W. & Su, C., 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. p. 3572-3575 4340660

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review

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  16. Published

    Harmony Versus Conflict in Asian Business

    YAU, H. M. (ed.), 2007, Hong Kong, PRC: Palagrave Macmillan Publisher.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor)

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  17. Published

    撫古琴學管理

    遊漢明, 2007, In: 信報財經月刊. 365, p. 74 - 80

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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  18. Published

    華人領袖的風格比較篇

    遊漢明, 2007, In: 信報財經月刊. 367, p. 72 - 80

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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  19. 2006
  20. Published

    A review of research methodologies in international business

    Yang, Z., Wang, X. & Su, C., Dec 2006, In: International Business Review. 15, 6, p. 601-617

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 143
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  21. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  22. Published

    Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform

    Bao, Y., Zheng Zhou, K. & Zhou, N., Sept 2006, In: Journal of Business Research. 59, 9, p. 990-998

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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