Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2008
- Published
長庚醫院急診室之品質改善活動
游漢明, Mar 2008, 向臺塑學追根究柢. 游漢明 & 詹錦宏 (eds.). 台北: 遠流事業出版股份有限公司, p. 122-139Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany
Schumann, J. H., von Wangenheim, F. & Yang, Z., 15 Feb 2008.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
- Published
Achieving superior financial performance in China: Differentiation, cost leadership, or both?
Li, C. B. & Li, J. J., 2008, In: Journal of International Marketing. 16, 3, p. 1-22Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 74 - Published
A meta-analysis of effect sizes in international marketing experiments
Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 23 - Published
Asymmetric effects of brand origin confusion: Evidence from the emerging market of China
Zhuang, G., Wang, X., Zhou, L. & Zhou, N., 2008, In: International Marketing Review. 25, 4, p. 441-457Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 73 - Published
A theoretical framework of brand image and service quality on third-party logistics service
Wang, X., Sha, Z., Kwong, K. K. & Leung, J. W. K., 2008, Proceedings - 2008 International Seminar on Future BioMedical Information Engineering, FBIE 2008. p. 45-47 5076681Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Brand trust as a second-order factor. An alternative measurement model
Li, F., Zhou, N., Kashyap, R. & Yang, Z., 2008, In: International Journal of Market Research. 50, 6, p. 817-839Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 93 - Published
Client following revisited: A study of transnational advertising agencies in China
Cheung, F. S. L., Mirza, H. & Leung, W., 2008, In: International Journal of Advertising. 27, 4, p. 593-628Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 12 - Published
Consumption attitudes and adoption of new consumer products: A contingency approach
Wang, G., Dou, W. & Zhou, N., 2008, In: European Journal of Marketing. 42, 1-2, p. 238-254Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 101 - Published
Controversial Product Advertising in China: Perceptions of Three Generational Cohorts
Fam, K., Waller, D., Ong, F. S. & YANG, Z. L., 2008, In: Journal of Consumer Behaviour. 7, 6, p. 461 - 469Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry
Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 4, p. 458-474Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 157 - Published
Investors' Resources and Management Participation in International Joint Ventures: A Control Perspective
YAN, M. P. & Child, J., 2008, Multinational enterprise theory. Daniels, J. D. & Krug, J. A. (eds.). London: Sage Publication Ltd., Vol. 3 (Organizational structure and control). p. 326-344 (Sage library in business and management).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Single sinusoidal frequency estimation using second and fourth order linear prediction errors
Lui, K. W. & So, H., 2008, In: IEICE Transactions on Fundamentals of Electronics, Communications and Computer Sciences. E91-A, 3, p. 875-878Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
System Modeling for the Impact of Global Warming on Equity Price
XIAO, D., ZHANG, Z., WANG, H., WEI, L., WANG, S. & JIANG, J., 2008, ICCOMP'08: Proceedings of the 12th WSEAS international conference on Computers. p. 101-106Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
何處有仁？何處有義？-香港资優教育服務的再思
遊漢明, 2008, In: 信報財經月刊. 379, p. 99 - 103Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
友善和正直: 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究
徐嵐, 楊志林, 周南 & 李福安, 2008, In: 營銷科學學報. 第四卷, 第一辑, p. 15 - 35Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
向台塑學追根究柢
游漢明 (ed.), 2008, 台北: 遠流出版.Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 14 - Edited book (Editor)
- Published
本末倒置的資優教育 - 香港資優教育服務的再思
遊漢明, 2008, In: 信報財經月刊. 380, p. 104 - 111Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
