Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2008
- Published
蠻荒探秘: 聖地牙哥喜來登酒店的服務分析
遊漢明, 1 Apr 2008, In: 信報財經月刊. 373, p. 102 - 106Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
- Published
Do managerial ties in China always produce value? Competition, uncertainty, and domestic vs. foreign firms
Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2008, In: Strategic Management Journal. 29, 4, p. 383-400Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 612 - Published
Identifying Key Areas to Influence Cross Border Transportation Efficiency in Hong Kong – A Qualitative Study on Courier Express Services 2007
KAM, W., LEUNG, W. K. & KWONG, K., Apr 2008, -.Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 48_Consulting or contract research report
- Published
Relational ties or customized contracts? An examination of alternative governance choices in China
Zhou, K. Z., Poppo, L. & Yang, Z., Apr 2008, In: Journal of International Business Studies. 39, 3, p. 526-534Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 146 - Published
An Empirical Investigation of Business Reinvestment and its Effectiveness in International Joint Ventures: Growth, Competence, and Market Competitiveness
YAN, M. P. & Tseng, C. S., 27 Mar 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 31A_Invited conference paper (refereed items) › Yes › peer-review
- Published
Formation process of CUB in Chinese societies: Mechanism exploration and theory construct
Su, C., Yang, Z. & Zeng, F., 20 Mar 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
蠻荒探秘: 聖地牙哥喜來登酒店的服務經驗
遊漢明, 1 Mar 2008, In: 信報財經月刊. 372, p. 76 - 81Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
- Published
Impact of social capital and guanxi orientation on interfirm communication in marketing channels
Zhuang, G., Zhou, N., Su, C. & Yang, Z., Mar 2008, In: Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 28, 3, p. 1-15Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Published
長庚醫院: 3D事件
游漢明, Mar 2008, 向臺塑學追根究柢. 游漢明 & 詹錦宏 (eds.). 台北: 遠流事業出版股份有限公司, p. 78-103Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)
- Published
長庚醫院急診室之品質改善活動
游漢明, Mar 2008, 向臺塑學追根究柢. 游漢明 & 詹錦宏 (eds.). 台北: 遠流事業出版股份有限公司, p. 122-139Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)
- Published
Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany
Schumann, J. H., von Wangenheim, F. & Yang, Z., 15 Feb 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
- Published
Achieving superior financial performance in China: Differentiation, cost leadership, or both?
Li, C. B. & Li, J. J., 2008, In: Journal of International Marketing. 16, 3, p. 1-22Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 67 - Published
A meta-analysis of effect sizes in international marketing experiments
Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 19 - Published
Asymmetric effects of brand origin confusion: Evidence from the emerging market of China
Zhuang, G., Wang, X., Zhou, L. & Zhou, N., 2008, In: International Marketing Review. 25, 4, p. 441-457Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 71 - Published
A theoretical framework of brand image and service quality on third-party logistics service
Wang, X., Sha, Z., Kwong, K. K. & Leung, J. W. K., 2008, Proceedings - 2008 International Seminar on Future BioMedical Information Engineering, FBIE 2008. p. 45-47 5076681Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
- Published
Brand trust as a second-order factor. An alternative measurement model
Li, F., Zhou, N., Kashyap, R. & Yang, Z., 2008, In: International Journal of Market Research. 50, 6, p. 817-839Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 85 - Published
Client following revisited: A study of transnational advertising agencies in China
Cheung, F. S. L., Mirza, H. & Leung, W., 2008, In: International Journal of Advertising. 27, 4, p. 593-628Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 12 - Published
Consumption attitudes and adoption of new consumer products: A contingency approach
Wang, G., Dou, W. & Zhou, N., 2008, In: European Journal of Marketing. 42, 1-2, p. 238-254Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 97 - Published
Controversial Product Advertising in China: Perceptions of Three Generational Cohorts
Fam, K., Waller, D., Ong, F. S. & YANG, Z. L., 2008, In: Journal of Consumer Behaviour. 7, 6, p. 461 - 469Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
