Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2009
- Published
跨文化营销渠道中文化差异对企业间信任与承诺意愿的影响
庄贵军, 周南, 周筱莲, 苏晨汀 & 杨志林, 2009, In: 管理评论. 21, 1, p. 67-76Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- 2008
- Published
Does family business excel in firm performance? An institutional comparison
Liu, W. & YANG, H., 14 Dec 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
A strategic analysis of surging Chinese manufacturers: The case of Galanz
Ge, G. L. & Ding, D. Z., Dec 2008, In: Asia Pacific Journal of Management. 25, 4, p. 667-683Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 50 - Published
The effect of agency creativity on campaign outcomes the moderating role of market conditions
Li, H., Dou, W., Wang, G. & Zhou, N., Dec 2008, In: Journal of Advertising. 37, 4, p. 109-120Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 27 - Published
International Business Research: A Retrospective
Hyman, M. R., YANG, Z. L., Fam, K. & Stratemeyer, A. W., 28 Oct 2008, In: The Open Business Journal. 1, p. 67 - 95Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
中國人，美國人: 剖析中美營銷理論的文化基礎
周南, 17 Oct 2008, p. 1036-1037.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
Strategic alliance formation as firms’ external exploration and exploitation: An extended resource-based perspective
YANG, H., Demirkan, I. & Lin, Z., 12 Oct 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
Exploring the effects of resource investments in capability deployment and control: An inside view of sino-foreign firms
YAN, Y., 10 Sept 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
Harmonizing conflict in husband-wife purchase decision making: Perceived fairness and spousal influence dynamics
Su, C., Zhou, K. Z., Zhou, N. & Li, J. J., Sept 2008, In: Journal of the Academy of Marketing Science. 36, 3, p. 378-394Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 18 - Published
How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics
Li, J. J., Sept 2008, In: Journal of Business Research. 61, 9, p. 986-994Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 19 - Published
Market orientation, job satisfaction, product quality, and firm performance: Evidence from China
Zhou, K. Z., Li, J. J., Zhou, N. & Su, C., Sept 2008, In: Strategic Management Journal. 29, 9, p. 985-1000Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 241 - Published
Market orientation, managerial interpretation, and the nature of innovation competence development
Atuahene-Gima, K. & YANG, H., 8 Aug 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
Network expansion and consolidation through partner selections
LIN, Z. & YANG, H., 8 Aug 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
The effects of social capital and organizational innovativeness in different institutional contexts
Luk, C., Yau, O. H. M., Sin, L. Y. M., Tse, A. C. B., Chow, R. P. M. & Lee, J. S. Y., 29 Jun 2008, In: Journal of International Business Studies. 39, 4, p. 589-612Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 218 - Published
An Empirical Investigation of Corporate Investment for International Hotels
YAN, M. P. & Tseng, C. S., 22 Jun 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 31A_Invited conference paper (refereed items) › Yes › peer-review
- Published
Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study
LI, Y. & Hung, K. H., 12 Jun 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
The role of perceived unfairness in the decision making
Zeng, F., Dou, W., Su, C. T. & Yang, Z., 12 Jun 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
The Role of Social Factors and Participation in User Responses to Advertising in Online Communities
Huang, L., DOU, W. & Zeng, F., 12 Jun 2008.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
- Published
On best linear unbiased estimator approach for time-of-arrival based localization
Chan, F. K. W., So, H. C., Zheng, J. & LUI, W. K., 1 Jun 2008, In: IET Signal Processing. 2, 2, p. 156 - 162Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
營銷的定義演進與老子哲學
遊漢明, 1 May 2008, In: 信報財經月刊. 374, p. 103 - 107Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
