Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2021
- Published
Rating Service Professionals First Reduces Tip Amount in Sequential Decisions
Chen, J., Xu, A. J. & Rodas, M. A., Oct 2021, Advances in Consumer Research . Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Association for Consumer Research, Vol. 49. p. 746-747 2 p.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Online published
Make the apps stand out: discoverability and perceived value are vital for adoption
Jiang, L., Zhou, W., Ren, Z. & Yang, Z., 28 Sep 2021, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3 - Published
Cross-level interpersonal ties and IJV innovation: Evidence from China
Bai, X., Wang, Q., Sheng, S. & Li, J. J., Sep 2021, In: Journal of Business Research. 134, p. 618-630Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 9 - Published
Digitalization and Omnichannel Retailing
Li, X. & Zhao, H., Sep 2021, The Oxford Handbook of Supply Chain Management. Choi, T. Y., Li, J. J., Rogers, D. S., Schoenherr, T. & Wagner, S. M. (eds.). Oxford University Press, 22 p. (Oxford Handbooks).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh
ALAM, M. M., ALAUDDIN, M., SHARIF, M. Y., DOOTY, E. N., AHSAN, S. M. H. & CHOWDHURY, M. M., Sep 2021, In: Journal of Asian Finance, Economics and Business. 8, 9, p. 91-100Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Virtual Influencers as Celebrity Endorsers
CHEUNG, F. & LEUNG, W., Sep 2021, In: International Journal of Management and Applied Science . 7, 9, p. 34-38Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Governance-Based View of Corporate Brand Equity: An Empirical Study of Long Lifespan Firms
YAN, Y. & XIE, T., 31 Aug 2021.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
- Published
The strategic choice of contract types in business process outsourcing
Ge, L., Wang, X. & Yang, Z., 10 Aug 2021, In: Business Process Management Journal. 27, 5, p. 1569-1589Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Audio Mining: The Role of Vocal Tone in Persuasion
WANG, X., LU, S., LI, X., KHAMITOV, M. & BENDLE, N., Aug 2021, In: Journal of Consumer Research. 48, 2, p. 189-211Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 16 - Published
Representation Learning for Predicting Customer Orders
Wu, T., Yang, Y., Li, Y., Mao, H., Li, L., Wang, X. & Deng, Y., Aug 2021, KDD ’21: Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York: Association for Computing Machinery, p. 3735–3744 (Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
The dark side of channel rewards for observer distributors: A social comparison perspective
Zeng, F., Huang, Y., Xiao, Z., Wang, C. L. & Dong, M. C., Aug 2021, In: Journal of Business Research. 132, p. 441-452Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Published
The Impact of Intra-Organizational Knowledge configuration on the Termination of Patented Inventions
Hou, T. & Li, J., Aug 2021, Academy of Management Annual Meeting Proceedings 2021. Taneja, S. (ed.). Academy of Management, (Academy of Management Proceedings; vol. 2021, no. 1).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
Contextual influences on marketing and consumerism: an East Asian perspective
Zhou, W., Yang, Z. & Hyman, M. R., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 641-656Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3 - Published
East Asian films in the European market: the roles of cultural distance and cultural specificity
Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 9 - Published
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought
Bai, X., Sheng, S. & Li, J. J., 13 Jul 2021, In: European Journal of Marketing. 55, 7, p. 1873-1900Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness
Jia, F., Wei, L., Jiang, L., Hu, Z. & Yang, Z., Jul 2021, In: Journal of Business Research. 131, p. 69-80Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8 - Published
The unexpected detrimental effect of organizational size on survival rates among restaurants under public health crisis
Ruiz Serrano, A., Ruiz Serrano, M. & Serrano Barquin, C., Jul 2021, SIBR 2021 CONFERENCE ON INTERDISCIPLINARY BUSINESS & ECONOMICS RESEARCH. Osaka: Society of Interdisciplinary Business Research, 3 p. s21-017. (Conference Proceedings; vol. 10, no. 3).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
How Life-Role Transitions Shape Consumer Responses to Brand Extensions
Su, L., Monga, A. B. & Jiang, Y., Jun 2021, In: Journal of Marketing Research. 58, 3, p. 579-594 16 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8 - Published
The Beneficial Effects of Ad Blockers
Despotakis, S., Ravi, R. & Srinivasan, K., Apr 2021, In: Management Science. 67, 4, p. 2096-2125 31 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 6 - Published
Do family firms invest more in pollution prevention strategy than non-family firms? An integration of agency and institutional theories
Fan, Y., Zhang, F. & Zhu, L., 1 Mar 2021, In: Journal of Cleaner Production. 286, 124988.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 13
