College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2009
  2. Published

    Reaching a New Height with 3PLs: An Exploratory Study of Companies in South China

    KWONG, K. K., WANG, X. Y., LEUNG, W. K. & CHAN, R. Y. K., 3 Jul 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  3. Published

    Competition between foreign and domestic brands: A study of consumer purchases in China

    Chan, T., Cui, G. & Zhou, N., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 181-197

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 17
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  4. Published

    The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market

    Wang, X., Yang, Z. & Liu, N. R., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 199-215

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 53
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  5. Published

    Promoting Buyer-Seller Collaborations: The Issue of Cooperative Capacity

    DONG, C., 19 Jun 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  6. Published

    Customer tradeoffs between key determinants of SME banking loyalty

    Lam, R., Burton, S. & Lo, H., Jun 2009, In: International Journal of Bank Marketing. 27, 6, p. 428-445

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 13
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  7. Published

    Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships

    Cai, S., Yang, Z. & Hu, Z., Jun 2009, In: Journal of Business Research. 62, 6, p. 660-666

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 73
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  8. Published

    The sacred and the profane in online gaming: A netnographic inquiry of Chinese gamers

    WANG, J., Zhao, X. & Bamossy, G. J., Jun 2009, Virtual social identity and consumer behavior. Wood, N. T. & Solomon, M. R. (eds.). Armonk, N.Y.: M.E. Sharpe, p. 109-124 7

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)

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  9. Published

    An Exploration of Managerial Discretion and Discretional Abilities on Firm Performance

    YAN, Y., 11 May 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  10. Published

    Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

    Su, C., Yang, Z., Zhuang, G., Zhou, N. & Dou, W., May 2009, In: Journal of International Business Studies. 40, 4, p. 668-689

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 110
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  11. Published

    Addressing the advertising of controversial products in China: An empirical approach

    Fam, K., Waller, D. S. & Yang, Z., Apr 2009, In: Journal of Business Ethics. 88, SUPPL. 1, p. 43-58

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 23
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  12. Published

    Do traditional chinese cultural values nourish a market for pirated CDs?

    Wan, W. W. N., Luk, C., Yau, O. H. M., Tse, A. C. B., Sin, L. Y. M., Kwong, K. K. & Chow, R. P. M., Apr 2009, In: Journal of Business Ethics. 88, SUPPL. 1, p. 185-196

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 40
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  13. Published

    A Netnography of Beauty-Care Virtual Community: Implications for Impacts of eWOM in Virtual Communities

    LI, Y., 26 Mar 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  14. Published

    Online Trust: Enhancing Weak-tie WOM in Virtual Communities

    LI, Y. & Hung, K., 26 Mar 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  15. Published

    The Impact of Business Investment on Capability Exploitation and Organizational Control in International Strategic Alliances

    YAN, Y., DING, D. & MAK, S., Mar 2009, In: Journal of Change Management. 9, 1, p. 49-65

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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  16. Published

    Competitive position, managerial ties, and profitability of foreign firms in China: An interactive perspective

    Li, J. J., Zhou, K. Z. & Shao, A. T., Feb 2009, In: Journal of International Business Studies. 40, 2, p. 339-352

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 229
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  17. Published

    Decoding Controversial Campaigns: China's Ad Law and Political Symbols

    Zhao, X. & WANG, J., 2 Jan 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  18. Published

    Attitude toward counterfeits and ethnic groups: Comparing chinese and western consumers purchasing counterfeits

    Kwong, K. K., Yu, W. Y. P., Leung, J. W. K. & Wang, K., 2009, In: Journal of Euromarketing. 18, 3, p. 157-168

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 18
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  19. Published

    Buying Behavior, Social Support and Credit Card Indebtedness of College Students

    WANG, J. & Xiao, J. J., 2009, In: International Journal of Consumer Studies. 33, 1, p. 2 - 10

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  20. Published

    Confucius, cars, and big government: Impact of government involvement in business on consumer perceptions under confucianism

    Ackerman, D., Hu, J. & Wei, L., 2009, In: Journal of Business Ethics. 88, SUPPL. 3, p. 473-482

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 28
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  21. Published

    Determinants of online service satisfaction and their impacts on behavioural intentions

    Zeng, F., Hu, Z., Chen, R. & Yang, Z., 2009, In: Total Quality Management and Business Excellence. 20, 9, p. 953-969

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 51
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