Department of Marketing

Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries

Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2010, In: Strategic Management Journal. 31, 4, p. 349-370

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 425

獲得顧客信賴的九項原則

遊漢明, 1 Mar 2010, In: 信報財經月刊. 396, p. 124 - 127

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

Credit counseling to help debtors regain footing

Wang, J. J., Mar 2010, In: Journal of Consumer Affairs. 44, 1, p. 44-69

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 19

地產營銷中的風水辨正疏

遊漢明, 1 Feb 2010, In: 信報財經月刊. 395, p. 136 - 142

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S. & Shainesh, G. & 3 others, Komor, M., Shannon, R. M. & Jiménez, F. R., 2010, In: Journal of International Marketing. 18, 3, p. 62-80

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 91

Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty

Dong, M. C., Tse, D. K. & Hung, K., 2010, In: Journal of International Marketing. 18, 3, p. 1-17

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 24

Harmony and cooperation: their effects on IJV performance in China

Chow, R. P. M. & Yau, O. H. M., 2010, In: Cross Cultural Management. 17, 3, p. 312-326 15 p.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 10

International entrepreneurship and knowledge acquisition in Chinese international firms

Yang, H.-R., Ding, D. Z. & Liu, Z.-Q., 2010, In: International Journal of Business and Emerging Markets. 2, 4, p. 370-384

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image

Wang, X. & Yang, Z., 2010, In: Journal of Global Marketing. 23, 3, p. 177-188

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Scopus citations: 139

不對稱品牌聯盟對弱勢品牌稀釋研究: "攀龍附鳳" 還是"引火燒身"?

郭銳, 嚴良, 蘇晨汀 & 周南, 2010, In: 中国软科学. 2, p. 132 - 141

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

企業家違情與違法行為對品牌形象的影響

黃靜, 王新剛, 張司飛 & 周南, 2010, In: 管理世界. 5, p. 96 - 107

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

品牌關係準則對再續品牌關係意願的影響

黃靜, 姚琦 & 周南, 2010, In: 经济管理. 3, p. 79 - 85

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

國外品牌在中國的轉化研究: 基於制度理論

郭銳, 汪濤 & 周南, 2010, In: 財貿經濟. 10, p. 114 - 119

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

Semidefinite Programming for Approximate Maximum Likelihood Sinusoidal Parameter Estimation

Lui, K. W. K. & So, H. C., 31 Dec 2009, In: EURASIP Journal on Advances in Signal Processing. 2009, 178785.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

葡萄酒漫畫“神之水滴”的啟示: 愛的教育

遊漢明, 1 Dec 2009, In: 信報財經月刊. 393, p. 134 - 138

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal