College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2010
  2. Published

    企業家違情與違法行為對品牌形象的影響

    黃靜, 王新剛, 張司飛 & 周南, 2010, In: 管理世界. 5, p. 96 - 107

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  3. Published

    品牌關係準則對再續品牌關係意願的影響

    黃靜, 姚琦 & 周南, 2010, In: 经济管理. 3, p. 79 - 85

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  4. Published

    國外品牌在中國的轉化研究: 基於制度理論

    郭銳, 汪濤 & 周南, 2010, In: 財貿經濟. 10, p. 114 - 119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  5. 2009
  6. Published

    Semidefinite Programming for Approximate Maximum Likelihood Sinusoidal Parameter Estimation

    Lui, K. W. K. & So, H. C., 31 Dec 2009, In: Eurasip Journal on Advances in Signal Processing. 2009, 178785.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  7. Published

    葡萄酒漫畫“神之水滴”的啟示: 愛的教育

    遊漢明, 1 Dec 2009, In: 信報財經月刊. 393, p. 134 - 138

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  8. Published

    中國文化背景下消費者還禮行為研究: 基於收禮者視角

    周元元, 黃敏學 & 周南, 23 Oct 2009, p. 898-909.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  9. Published

    國外品牌在中國的轉化研究: 制度理論視角

    郭銳, 嚴良, 周南, 楊志林 & 蘇晨汀, 23 Oct 2009, p. 43-69.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  10. Published

    廠商應如何實現對渠道商群體的影響?—權利優勢差異和制度廣泛接受度對廠商的公開影響行動的影響

    李小玲, 黃敏學 & 周南, 23 Oct 2009, p. 1364-1376.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  11. Published

    賠禮還是賠錢: 品牌關係準則和面子對消費者再續品牌關係意願的影響研究

    黃靜, 姚琦, 周南 & 林青藍, 23 Oct 2009, p. 599-613.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  12. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X., YANG, Z. L. & SU, C. T., 15 Oct 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  13. Published

    The moderating roles of human and social capital in CEO successions: Bridging the resource-based view and the social network perspective

    Chen, H., YANG, H. & Lin, Z., 11 Oct 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  14. Published

    去掉績效評核吧!

    遊漢明, 1 Oct 2009, In: 信報財經月刊. 391, p. 122 - 128

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  15. Published

    A structured approach to describing service for creating a delightful experience

    Leung, J. W. K. & Kwong, K. K., Sept 2009, In: Computers and Industrial Engineering. 57, 2, p. 563-570

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
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  16. Published

    The effects of the institutional environment on the internationalization of chinese firms

    Ge, G. L. & Ding, D. Z., 12 Aug 2009, China Rules: Globalization and Political Transformation. Palgrave Macmillan, p. 46-68

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

    Scopus citations: 16
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  17. Published

    Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience

    Wang, X., YANG, Z. L., Su, C., Zhou, N. & YANG, H., 7 Aug 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  18. Published

    Performance consequences of CEO successions: Human capital, social networks and industry environment

    Lin, Z., Chen, H. & YANG, H., 7 Aug 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  19. Published

    偽善的商業行為

    遊漢明, 1 Aug 2009, In: 信報財經月刊. 389, p. 110 - 115

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  20. Published

    An Organistic View of Knowledge Management: The Case of Accounting Firms

    LUK, C. L., 3 Jul 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  21. Published

    Developing a Scale for Customer Management Relationship Orientation: A Case of Taiwanese Travel Agents

    YAU, H. M., 3 Jul 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  22. Published

    Knowledge Management, Innovation, and Performance

    YAU, H. M. & LUK, C. L., 3 Jul 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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