Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2010
- Published
Measuring Consumer Satisfaction Levels in Hong Kong and its correlation to companies' firm value
TSO, K. F. & WU, C. W., 5 Jul 2010, Proceedings of Business and Information.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Liu, Y., Su, C., Li, Y. & Liu, T., Jul 2010, In: Industrial Marketing Management. 39, 5, p. 844-852Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 71 - Published
Effects of New Media versus Conventional Marketing Efforts in Shaping Consumer Brand Choices in China
Hung, K. & LI, Y., 25 Jun 2010.Research output: Conference Papers › RGC 31B - Invited conference paper (non-refereed items) › Yes
- Published
Control and Trust: Relationship Management Capability of International Strategic Alliances
YAN, Y., 24 Jun 2010, p. 2.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Assessing the Salience and Differential Impacts of Reflexive Learning in Various Contexts
LI, Y., 17 Jun 2010.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Observer Effect of Punishment in Channel Networks: The Role of Punishment Severity and Punishment Justice
DONG, C., 17 Jun 2010.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
醫道: 是香港醫療界再三思考的時候了
遊漢明, 1 Jun 2010, In: 信報財經月刊. 399, p. 120 - 123Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
An Analysis of Capability Exploitation: Empirical Evidence of International Strategic Alliances in China
Yan, Y., Ding, D. Z. & Dou, W., Jun 2010, p. 15-19.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Brand positioning strategy using search engine marketing
Dou, W., Lim, K. H., Su, C., Zhou, N. & Cui, N., Jun 2010, In: MIS Quarterly: Management Information Systems. 34, 2, p. 261-279Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 116 - Published
借庫: 港臺廟宇營銷管理的比較
遊漢明, 1 May 2010, In: 信報財經月刊. 398, p. 126 - 130Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
Factorial effects on the performance of closed-loop asynchronous automatic assembly systems
Leung, W. K. & Ng, W. C., May 2010, In: International Journal of Manufacturing Technology and Management. 20, 1-4, p. 156-168Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Implementing supply chain information integration in China: The role of institutional forces and trust
Cai, S., Jun, M. & Yang, Z., May 2010, In: Journal of Operations Management. 28, 3, p. 257-268Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 453 - Published
Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries
Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2010, In: Strategic Management Journal. 31, 4, p. 349-370Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 415 - Published
獲得顧客信賴的九項原則
遊漢明, 1 Mar 2010, In: 信報財經月刊. 396, p. 124 - 127Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
Credit counseling to help debtors regain footing
Wang, J. J., Mar 2010, In: Journal of Consumer Affairs. 44, 1, p. 44-69Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
地產營銷中的風水辨正疏
遊漢明, 1 Feb 2010, In: 信報財經月刊. 395, p. 136 - 142Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., & 3 others, 2010, In: Journal of International Marketing. 18, 3, p. 62-80Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 88 - Published
Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty
Dong, M. C., Tse, D. K. & Hung, K., 2010, In: Journal of International Marketing. 18, 3, p. 1-17Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 24 - Published
Harmony and cooperation: their effects on IJV performance in China
Chow, R. P. M. & Yau, O. H. M., 2010, In: Cross Cultural Management. 17, 3, p. 312-326 15 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 10 - Published
International entrepreneurship and knowledge acquisition in Chinese international firms
Yang, H., Ding, D. Z. & Liu, Z., 2010, In: International Journal of Business and Emerging Markets. 2, 4, p. 370-384Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
