College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2010
  2. Published

    Effects of New Media versus Conventional Marketing Efforts in Shaping Consumer Brand Choices in China

    Hung, K. & LI, Y., 25 Jun 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31B_Invited conference paper (non-refereed items)Yes

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  3. Published

    Control and Trust: Relationship Management Capability of International Strategic Alliances

    YAN, Y., 24 Jun 2010, p. 2.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  4. Published

    Assessing the Salience and Differential Impacts of Reflexive Learning in Various Contexts

    LI, Y., 17 Jun 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  5. Published

    Observer Effect of Punishment in Channel Networks: The Role of Punishment Severity and Punishment Justice

    DONG, C., 17 Jun 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  6. Published

    醫道: 是香港醫療界再三思考的時候了

    遊漢明, 1 Jun 2010, In: 信報財經月刊. 399, p. 120 - 123

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  7. Published

    An Analysis of Capability Exploitation: Empirical Evidence of International Strategic Alliances in China

    Yan, Y., Ding, D. Z. & Dou, W., Jun 2010, p. 15-19.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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  8. Published

    Brand positioning strategy using search engine marketing

    Dou, W., Lim, K. H., Su, C., Zhou, N. & Cui, N., Jun 2010, In: MIS Quarterly: Management Information Systems. 34, SPEC. ISSUE 2, p. 261-279

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 111
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  9. Published

    借庫: 港臺廟宇營銷管理的比較

    遊漢明, 1 May 2010, In: 信報財經月刊. 398, p. 126 - 130

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  10. Published

    Factorial effects on the performance of closed-loop asynchronous automatic assembly systems

    Leung, W. K. & Ng, W. C., May 2010, In: International Journal of Manufacturing Technology and Management. 20, 1-4, p. 156-168

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  11. Published

    Implementing supply chain information integration in China: The role of institutional forces and trust

    Cai, S., Jun, M. & Yang, Z., May 2010, In: Journal of Operations Management. 28, 3, p. 257-268

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 423
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  12. Published

    Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries

    Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2010, In: Strategic Management Journal. 31, 4, p. 349-370

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 390
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  13. Published

    獲得顧客信賴的九項原則

    遊漢明, 1 Mar 2010, In: 信報財經月刊. 396, p. 124 - 127

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  14. Published

    Credit counseling to help debtors regain footing

    Wang, J. J., Mar 2010, In: Journal of Consumer Affairs. 44, 1, p. 44-69

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 16
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  15. Published

    地產營銷中的風水辨正疏

    遊漢明, 1 Feb 2010, In: 信報財經月刊. 395, p. 136 - 142

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  16. Published

    Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

    Schumann, J. H., Wangenheim, F. V., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., & 3 othersKomor, M., Shannon, R. M. & Jiménez, F. R., 2010, In: Journal of International Marketing. 18, 3, p. 62-80

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 82
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  17. Published

    Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty

    Dong, M. C., Tse, D. K. & Hung, K., 2010, In: Journal of International Marketing. 18, 3, p. 1-17

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 23
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  18. Published

    Harmony and cooperation: their effects on IJV performance in China

    Chow, R. P. M. & Yau, O. H. M., 2010, In: Cross Cultural Management. 17, 3, p. 312-326 15 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 10
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  19. Published

    International entrepreneurship and knowledge acquisition in Chinese international firms

    Yang, H., DING, Z. Q. & Liu, Z., 2010, In: International Journal of Business and Emerging Markets. 2, 4, p. 370 - 384

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  20. Published

    The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image

    Wang, X. & Yang, Z., 2010, In: Journal of Global Marketing. 23, 3, p. 177-188

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 120
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  21. Published

    不對稱品牌聯盟對弱勢品牌稀釋研究: "攀龍附鳳" 還是"引火燒身"?

    郭銳, 嚴良, 蘇晨汀 & 周南, 2010, In: 中国软科学. 2, p. 132 - 141

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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