College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2011
  2. Published

    Does familiarity foster innovation? Repeated R&D alliances and breakthrough innovations

    Zheng, Y. & YANG, H., 17 May 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  3. Published

    Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions

    Yang, Z. & Wang, C. L., May 2011, In: Industrial Marketing Management. 40, 4, p. 492-495

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 126
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  4. Published

    The many faces of trust and guanxi behavior: Evidence from marketing channels in China

    Shou, Z., Guo, R., Zhang, Q. & Su, C., May 2011, In: Industrial Marketing Management. 40, 4, p. 503-509

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 79
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  5. Published

    When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics

    Li, J. J. & Sheng, S., May 2011, In: Industrial Marketing Management. 40, 4, p. 561-568

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 38
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  6. Published

    Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

    Zeng, F., Yang, Z., Li, Y. & Fam, K., Apr 2011, In: Industrial Marketing Management. 40, 3, p. 395-404

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 36
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  7. Published

    Cooperative norms, structural mechanisms, and supplier performance: Empirical evidence from Chinese manufacturers

    Cai, S., Yang, Z. & Jun, M., Mar 2011, In: Journal of Purchasing and Supply Management. 17, 1, p. 1-10

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 24
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  8. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X. & YANG, Z., Mar 2011, In: Advances in International Marketing. 21, p. 137 - 153

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

    Scopus citations: 8
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  9. Published

    The Maladaptive Use of Simple Decision Aids

    LURIE, N., WEN, N. & SONG, T., 24 Feb 2011.

    Research output: Conference PapersRGC 31A - Invited conference paper (refereed items)Yespeer-review

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  10. Published

    Unstructured direct elicitation of decision rules

    Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 29
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  11. Published

    地方政府間競爭: 經濟溢出和技術溢出視角

    彭紀生, 仲為國 & 孫文祥, 10 Jan 2011, In: 学海. 1, p. 9 - 14

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  12. Published

    CULTURAL CHANGE AND BUYER BEHAVIOR IN CHINA

    Bao, Y., Su, C. & Zhou, K. Z., Jan 2011, Handbook of contemporary marketing in China: theories and practices. Wang, C. C. L. (ed.). New York: Nova Science Publishers, Inc., p. 173-184 (Management science--theory and applications series).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)peer-review

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  13. Published

    The effects of business and political ties on firm performance: Evidence from China

    Sheng, S., Zhou, K. Z. & Li, J. J., Jan 2011, In: Journal of Marketing. 75, 1, p. 1-15

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 909
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  14. Published

    The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention: Evidence from China's auto industry

    Li, Y., Wang, X. & Yang, Z., Jan 2011, In: Journal of Global Marketing. 24, 1, p. 58-68

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 36
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  15. Published

    When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China

    Yang, Z., Zhou, C. & Jiang, L., Jan 2011, In: Industrial Marketing Management. 40, 1, p. 86-96

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 117
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  16. Published

    A hybrid approach to integrate customer experience management (CEM) & customer relationship management (CRM)

    Leung, J. W. K., Kwong, K. K. & Lai, B., 2011, 41st International Conference on Computers and Industrial Engineering 2011. p. 178-183

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  17. Published

    Consumer adoption intentions toward the internet in China: The effects of impersonal and interpersonal communication channels

    Wei, Y., Frankwick, G. L., Gao, T. & Zhou, N., 2011, In: Journal of Advertising Research. 51, 4, p. 594-607

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  18. Published

    Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions

    WEN, N., 2011, In: Asian Journal of Business Research. 2

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  19. Published

    Determinants of internationalisation strategies: A study of Chinese multinational enterprises

    Ge, G. L. & Ding, D. Z., 2011, In: International Journal of Business and Emerging Markets. 3, 2, p. 137-157

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  20. Published

    Journal of Business Research

    SU, C. (ed.), 2011, USA: -.

    Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 14 - Edited book (Editor)

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  21. Published

    Longitudinal sales responses with online reviews

    Quan, X., Liu, W. & Dou, W., 2011, Proceedings - IEEE International Conference on Data Mining, ICDM. p. 103-108 6137367

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

    Scopus citations: 1
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