College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2011
  2. Published

    Transforming Visitors into Members: Viewing Posts and Perceived Values in Online Brand Communities

    ZHOU, Z., SU, C., ZHOU, N. & ZHANG, N., 19 Aug 2011, Proceedings of The Eighth Annual Conference of JMS China Marketing Science. p. 2690-2701

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  3. Published

    When does A Delayed Resolution Make Better? The Effect of A Delay between Complaint and Problem Resolution

    ZHOU, Y., TSANG, A. S. L., HUANG, M. & ZHOU, N., 19 Aug 2011, Proceedings of The Eighth Annual Conference of JMS China Marketing Science. p. 2810-2821

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  4. Published

    來源國形象是如何形成的? —— 基於合理性理論視角的紮根研究

    周玲, 汪濤, 周南, 牟宇鵬 & 謝志鵬, 19 Aug 2011, p. 1013-1029.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  5. Published

    延伸產品的負面信息對母品牌的溢出效應 —— 思維模式的調節作用

    張寧, 黃靜, 周志民 & 周南, 19 Aug 2011, p. 1252-1259.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  6. Published

    營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究

    壽志鋼, 蘇晨汀 & 周南, 19 Aug 2011, p. 1662-1682.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  7. Published

    顯著的植入式廣告能帶來更好的品牌態度嗎? —— 植入式廣告顯著性影響機制研究

    王殿文, 黃敏學 & 周南, 19 Aug 2011, p. 1555-1566.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  8. Published

    Why Different Birds Flock Together? A Social Exchange Perspective on Asymmetric Alliance Formation

    Yang, H. & ZHANG, G., 12 Aug 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  9. Published

    Does Making Consumers Creative Improve Brand Evaluations? Exploring the Roles of Consumer Creativity in Online Marketing Communications

    DOU, W., Wu, J. & Qin, Y., 5 Aug 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  10. Published

    Private labels: Facilitators or impediments to supply chain coordination

    Chen, L., Gilbert, S. M. & Xia, Y., Aug 2011, In: Decision Sciences. 42, 3, p. 689-720

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 48
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  11. Published

    Making your online voice loud: The critical role of WOM information

    Huang, M., Cai, F., Tsang, A. S. L. & Zhou, N., Jul 2011, In: European Journal of Marketing. 45, 7, p. 1277-1297

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 116
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  12. Published

    An Integrated Model to Explain Information Technology Adoption Behavior

    QIN, Y. & DOU, W. Y., 27 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  13. Published

    How does the Duality of Control and Trust Affect the Performance of Alliances: The Mediating Role of Reflexivity, Monitoring and Effort

    Yan, Y., Xie, T. T. & Zhang, H., 27 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  14. Published

    Mismatch between Trust and Interdependence: The Moderating Role of Power Imbalance

    JIA, F. & YANG, Z., 27 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  15. Published

    Institutional Isomorphic Pressure and Internationalization of Firms from Emerging Economies: Evidence from China

    Li, F. & DING, Z. Q., 24 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  16. Published

    Learning or competition? Knowledge spillover from domestic firms to foreign firms in a transition economy

    Qian, C., YANG, H. & Tang, Y., 24 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  17. Published

    Managerial networks, organizational innovation, and firm performance in a transition economy

    Shi, W. & YANG, H., 24 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  18. Published

    Managerial Ties and Performance of Foreign Firms: An Analysis of Japanese Firms in China

    Ando, N. & DING, Z. Q., 24 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  19. Published

    Does Glocalization Matter: Foreign Firm Branding Strategies in China

    Hung, K., LI, Y. & Tse, D. K., 18 Jun 2011.

    Research output: Conference PapersRGC 31A - Invited conference paper (refereed items)Yespeer-review

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  20. Published

    Truth, Lies and Marketing: The Role of Competition, Norms, and Incentives in Misleading Product Claims

    Peter, D., Thirtha, D., Charles, W. & ZENG, X., 16 Jun 2011.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  21. Published

    在線品牌社群中E-社會資本的形成機制研究

    周志民, 賀和平, 蘇晨汀 & 周南, 1 Jun 2011, In: 營銷科學學報. 7, 2, p. 1 - 22

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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