College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2012
  2. Presented

    How to Publish Top Tier Journals: Build and Test a Solid Theoretial Model

    YANG, Z., 29 May 2012, (Presented).

    Research output: Conference PapersRGC 33 - Other conference paper

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  3. Published

    Social Effects of Punishment in Marketing Channels

    DONG, C., Wang, D. T. & Gu, F. F., 22 May 2012, p. 256.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  4. Published

    Governing Interfirm Knowledge Transfer in the Chinese Market: The Interplay of Formal and Informal Mechanisms

    Zhang, Q., Zhou, K. & Li, J. J., 15 May 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  5. Published

    Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency

    Yang, Z., Su, C. & Fam, K., May 2012, In: Journal of Marketing. 76, 3, p. 41-55

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 218
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  6. Published

    The interactive effects of sales force controls on salespeople behaviors and customer outcomes

    Wang, G., Dou, W. & Zhou, N., 1 Apr 2012, In: Journal of Personal Selling and Sales Management. 32, 2, p. 225-243

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 43
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  7. Published

    “情理營銷”與“法理營銷”:中國營銷理論發展過程中若干問題思考

    周南 & 曾憲聚, Apr 2012, In: 管理学报. 9, 4, p. 481 - 491

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  8. Published

    The Use of Blogs as Action Research in Marketing Education

    LAU, E. K. W., 30 Mar 2012, Proceedings of the International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology.

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  9. Published

    Building and Managing Channels in China: The Effect of Institutional Environments

    YANG, Z., 1 Mar 2012.

    Research output: Conference PapersRGC 31B - Invited conference paper (non-refereed items)Yes

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  10. Published

    Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers

    GUO, G., CHEUNG, S. L. & Leung, W., Mar 2012, In: International Journal of Integrated Marketing Communications. 4, 1, p. 43 - 60

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  11. Published

    Marketing Professionals’ Perceptions of Marketing Journals/Publications

    Jiang, L., Yang, Z. & Carlson, D., Mar 2012, In: African Journal of Business Management. 6, 11, p. 4317-4327 F9B01C036021.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  12. Published

    The role of brand image congruity in Chinese consumers' brand preference

    Hu, J., Liu, X., Wang, S. & Yang, Z., Feb 2012, In: Journal of Product and Brand Management. 21, 1, p. 26-34

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 34
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  13. Published

    Is Facebook really a confirmative business platform?

    Cheung, F. S. & Leung, W., Jan 2012, Proceedings of the 11th International Marketing Trends Conference. International Marketing Trends Conference

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  14. Published

    Adaptability of green manufacturing initiatives in China

    Leung, J. W. K., Sze, S. & Yu, W., 2012, Proceedings of International Conference on Computers and Industrial Engineering, CIE. Vol. 2. p. 953-963

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  15. Published

    Priming Attitudes Toward Feng Shui

    Wan, W. W. N., Wu, P., LUK, C. L., Fam, K., Lou, J. J. X. & Xu, H., 2012, In: Asian Journal of Business Research. 2, 1, p. 48 - 61

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  16. 2011
  17. Published

    Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent

    Hung, K., Li, S. & Tse, D., 1 Oct 2011, In: Journal of Advertising. 40, 3, p. 99-112

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 89
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  18. Published

    A Cross Cultural Comparison for Media Selection

    GUO, G., CHEUNG, S. L. & Leung, W., Oct 2011, In: Journal of Chinese Marketing. 4, 2, p. 15 - 30

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  19. Published

    A Reflection of My 30-Year Journey as a Marketing Scholar: “He Who Overcomes Himself is Strong, and He Who is content is Rich”?

    ZHOU, N., 3 Sept 2011, In: 營銷科學學報. 7, 3, p. 1 - 7

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  20. Published

    Team Purchase: A Case of Consumer Empowerment in China

    Wang, J. J., Zhao, X. & Li, J. J., Sept 2011, In: Journal of Consumer Affairs. 45, 3, p. 528-538

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 14
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  21. Published

    Social Capital and Cultural Capital under Sustainable Development Context: Case Study of a Microfinance Institution in China

    XU, H. & LUK, C. L., 20 Aug 2011, p. 2822-2830.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  22. Published

    Guanxi 背景下顧客 —— 員工間合情與 合理信任: 概念及量表的開發

    付曉蓉, 朱慧萍, 周南 & 何嬙, 19 Aug 2011, p. 72-81.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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