College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2012
  2. Published

    Institutional Theory in Business Markets

    YANG, Z., 10 Aug 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  3. Published

    來源國效應是如何發揮作用的 ? 基於外國者劣勢下的合理性溢出效應視角

    周玲, 汪濤 & 周南, 10 Aug 2012, p. 65.

    Research output: Conference PapersRGC 31A - Invited conference paper (refereed items)Yespeer-review

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  4. Published

    專有資產的非對稱性和總量如何影響關係績效: 定制化合同和嵌入式關係的中介作用

    壽志鋼, 蘇晨汀 & 周南, 10 Aug 2012, p. 74.

    Research output: Conference PapersRGC 31A - Invited conference paper (refereed items)Yespeer-review

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  5. Published

    Allying with large partners: Small firms’ alliance strategy in exploration and exploitation

    YANG, H., Zheng, Y. & Zhao, X., 3 Aug 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  6. Published

    ‘Will you act like we have never kissed’: The impact of strategic alliances on subsequent competitions.

    Cui, V., Vertinsky, I. & YANG, H., 3 Aug 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  7. Published

    Market munificence and interfirm information sharing: the moderating effect of specific assets

    Shou, Z., YANG, L., Zhang, Q. & SU, C., 7 Jul 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  8. Published

    How do brand communities generate brand relationships? Intermediate mechanisms

    Zhou, Z., Zhang, Q., Su, C. & Zhou, N., Jul 2012, In: Journal of Business Research. 65, 7, p. 890-895

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 288
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  9. Published

    Implicit Consumer Animosity: A Primary Validation

    Cai, H., Fang, X., Yang, Z. & Song, H., Jul 2012, In: Journal of Applied Social Psychology. 42, 7, p. 1651-1674

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 18
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  10. Published

    Market Analysis for Tie Rack Hong Kong

    TSO Kwok Fai, G. & WU, C. W., Jul 2012, -.

    Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 48 - Consulting or contract research report

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  11. Published

    The Key Components of Feng Shui and Their Implications for Marketing

    Yau, O. H. M., Jul 2012, In: Psychology and Marketing. 29, 7, p. 479-487

    Research output: Journal Publications and ReviewsEditorial Prefacepeer-review

    Scopus citations: 5
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  12. Published

    Is Online Channel a Counterstrategy of National Brand Supplier to Store Brand Threat?

    CHEN, L., Luo, X., Li, J. & Ge, L., 30 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  13. Published

    MICROFINANCE AND THE ROLES OF GOVERNMENT: THE CASE OF CHINA

    WAN, W. & LUK, C. L., 30 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  14. Published

    Is More Knowledge Always Better? The Effect of Knowledge Breadth and Depth on New Product Performance

    Sheng, S. & Li, J. J., 27 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  15. Published

    How Social Media Transforms Idea Co-Creation: The Influence of Social Network on Idea Generation in Crowdsourcing

    Zhu, J., LI, Y. & Chan, K. W., 25 Jun 2012.

    Research output: Conference PapersRGC 31B - Invited conference paper (non-refereed items)Yes

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  16. Published

    Learning or competition? Knowledge spillover from domestic to foreign firms in a transition economy

    QIAN, C., YANG, H. & TANG, Y., 20 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  17. Published

    Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective

    Zhu, J., Chan, K. W. & LI, Y., 7 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  18. Published

    Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the Hook?

    DOU, W., ZENG, X., WEN, N. & WEI, L., 7 Jun 2012.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  19. Published

    How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing

    Chan, K. W., LI, S. Y. & Zhu, J., 2 Jun 2012.

    Research output: Conference PapersRGC 31A - Invited conference paper (refereed items)Yespeer-review

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  20. Published

    A two-path model on the effects of positivity and empathy reflected by online reviews: A choice mechanism perspective

    Wang, X., Chow, C. W. & Yang, Z., Jun 2012, In: International Journal of Internet Marketing and Advertising. 7, 3, p. 260-277

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  21. Published

    Marketing channel relationships in Asia: a review and integration

    JIA, F. & WANG, J., Jun 2012, In: Journal of Business Research. Special Issue

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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