College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2015
  2. Published

    Under what institutional conditions do business groups enhance innovation performance?

    Wang, C., Yi, J., Kafouros, M. & Yan, Y., Mar 2015, In: Journal of Business Research. 68, 3, p. 694-702

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 72
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  3. Published

    Mitigating customer distrust in e-commerce: A stability attribution perspective

    JIANG, L., 13 Feb 2015.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  4. Published

    An exploratory study on school childrens intent attributions for parental structuring behaviors

    Zhang, L., Tam, V. C. W., Wan, W. W. N., Wu, P. & Luk, C., Feb 2015, In: Psychological Reports. 116, 1, p. 249-273

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 5
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  5. Published

    Baby Milk Powder Advertisements in Hong Kong Guilty of Exaggerated Claims

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 49 - Written teaching case study or extensive note

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  6. Published

    Brand trust in a cross-cultural context: Test for robustness of an alternative measurement model

    Li, F., Xu, L., Li, T. & Zhou, N., 2015, In: Journal of Product and Brand Management. 24, 5, p. 462-471

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 14
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  7. Published

    Exploring the Effectiveness of Consumer Creativity in Online Marketing

    Wu, J., WEN, N., Dou, W. & Chen, J., 2015, In: European Journal of Marketing. 49, p. 262 - 276

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 26
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  8. Published

    Exploring the effectiveness of consumer creativity in online marketing communications

    Wu, J., Wen, N., Dou, W. & Chen, J., 2015, In: European Journal of Marketing. 49, p. 262-276

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 26
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  9. Published

    FIRM CAPABILITIES, CUSTOMER/SUPPLIER PARTICIPATION, AND FIRM PERFORMANCE

    Wang, G., Ma, X., Dou, W. & Thou, N., 2015, Marketing Dynamism & Sustainability-Things Change, Things Stay the Same.... ACAD MARKETING SCIENCE, p. 292-293 (Developments in Marketing Science).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  10. Published

    Lake Silver's Misleading TV Ad

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 49 - Written teaching case study or extensive note

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  11. Published

    Management of competition among sellers and its performance implications for business-to-business electronic platforms: Dynamic analysis by VAR model

    Li, X., Ren, X. & ZHENG, X., 2015, In: Nankai Business Review International. 6, 2, p. 199 - 222

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 6
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  12. Published

    Music piracy in China

    LAU, E. K. W. & TAO, S. Y. T., 2015, In: California Business Review. 3, 2, p. 47-54

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  13. Published

    Standard Chartered Hong Kong Marathon—From a Sporting Event to a Community Event

    Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.

    Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 49 - Written teaching case study or extensive note

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  14. Published

    Understanding a Company’s Social Media Strategies and Customer Engagement

    LAU, E. K. W., 2015, p. 438-450.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Scopus citations: 3
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  15. Published

    企業家代言的自我效應影響因素研究

    黃靜, 熊小明 & 周南, 2015, In: 管理学报. 12, 5, p. 757 - 764

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  16. Published

    企業家公德和私德行為的消費者反應:差序格局的文化影響

    童澤林, 黃靜, 張欣瑞, 朱麗婭 & 周南, 2015, In: 管理世界. 4, p. 103 - 111

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  17. Published

    員工“私有”信任向企業“公有”信任的轉移研究

    付曉蓉, 謝慶紅, 周南 & 朱慧萍, 2015, In: Journal of Management Science. 28, 3, p. 90 - 101

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  18. Published

    基於太極生化模式的營銷進化論思考

    賈利軍, 周南 & 何佳訊, 2015, In: 周易研究. 3, p. 73 - 81

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  19. Published

    基於資源與制度視角的區域品牌化驅動機理與策略研究

    趙衛宏, 周南 & 朱海慶, 2015, In: 宏觀經濟研究. 2, p. 26 - 38

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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  20. Published

    社區體驗能提升消費者的品牌忠誠嗎: 不同體驗成分的作用與影響機制研究

    黃敏學, 廖俊雲 & 周南, 2015, In: Nankai Business Review International. 18, 3, p. 151 - 160

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  21. 2014
  22. Published

    Environmental uncertainty and corporate philanthropic giving in a transition economy

    YANG, H., 6 Dec 2014.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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