Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2015
- Published
Under what institutional conditions do business groups enhance innovation performance?
Wang, C., Yi, J., Kafouros, M. & Yan, Y., Mar 2015, In: Journal of Business Research. 68, 3, p. 694-702Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 72 - Published
Mitigating customer distrust in e-commerce: A stability attribution perspective
JIANG, L., 13 Feb 2015.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
An exploratory study on school childrens intent attributions for parental structuring behaviors
Zhang, L., Tam, V. C. W., Wan, W. W. N., Wu, P. & Luk, C., Feb 2015, In: Psychological Reports. 116, 1, p. 249-273Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Baby Milk Powder Advertisements in Hong Kong Guilty of Exaggerated Claims
Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 49 - Written teaching case study or extensive note
- Published
Brand trust in a cross-cultural context: Test for robustness of an alternative measurement model
Li, F., Xu, L., Li, T. & Zhou, N., 2015, In: Journal of Product and Brand Management. 24, 5, p. 462-471Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 14 - Published
Exploring the Effectiveness of Consumer Creativity in Online Marketing
Wu, J., WEN, N., Dou, W. & Chen, J., 2015, In: European Journal of Marketing. 49, p. 262 - 276Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - Published
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, J., Wen, N., Dou, W. & Chen, J., 2015, In: European Journal of Marketing. 49, p. 262-276Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - Published
FIRM CAPABILITIES, CUSTOMER/SUPPLIER PARTICIPATION, AND FIRM PERFORMANCE
Wang, G., Ma, X., Dou, W. & Thou, N., 2015, Marketing Dynamism & Sustainability-Things Change, Things Stay the Same.... ACAD MARKETING SCIENCE, p. 292-293 (Developments in Marketing Science).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Lake Silver's Misleading TV Ad
Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 49 - Written teaching case study or extensive note
- Published
Management of competition among sellers and its performance implications for business-to-business electronic platforms: Dynamic analysis by VAR model
Li, X., Ren, X. & ZHENG, X., 2015, In: Nankai Business Review International. 6, 2, p. 199 - 222Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 6 - Published
Music piracy in China
LAU, E. K. W. & TAO, S. Y. T., 2015, In: California Business Review. 3, 2, p. 47-54Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Standard Chartered Hong Kong Marathon—From a Sporting Event to a Community Event
Cheung, F. S. L. & Leung, W. F., 2015, McGraw-Hill. 2 p.Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 49 - Written teaching case study or extensive note
- Published
Understanding a Company’s Social Media Strategies and Customer Engagement
LAU, E. K. W., 2015, p. 438-450.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Scopus citations: 3 - Published
企業家代言的自我效應影響因素研究
黃靜, 熊小明 & 周南, 2015, In: 管理学报. 12, 5, p. 757 - 764Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
企業家公德和私德行為的消費者反應:差序格局的文化影響
童澤林, 黃靜, 張欣瑞, 朱麗婭 & 周南, 2015, In: 管理世界. 4, p. 103 - 111Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
員工“私有”信任向企業“公有”信任的轉移研究
付曉蓉, 謝慶紅, 周南 & 朱慧萍, 2015, In: Journal of Management Science. 28, 3, p. 90 - 101Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
基於太極生化模式的營銷進化論思考
賈利軍, 周南 & 何佳訊, 2015, In: 周易研究. 3, p. 73 - 81Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
基於資源與制度視角的區域品牌化驅動機理與策略研究
趙衛宏, 周南 & 朱海慶, 2015, In: 宏觀經濟研究. 2, p. 26 - 38Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
- Published
社區體驗能提升消費者的品牌忠誠嗎: 不同體驗成分的作用與影響機制研究
黃敏學, 廖俊雲 & 周南, 2015, In: Nankai Business Review International. 18, 3, p. 151 - 160Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 2014
- Published
Environmental uncertainty and corporate philanthropic giving in a transition economy
YANG, H., 6 Dec 2014.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review