Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2019
- Published
What to say on social media and how: Effects of communication style and function on online customer engagement in China
Wu, J., Chen, J., Chen, H., Dou, W. & Shao, D., 2019, In: Journal of Service Theory and Practice. 29, 5/6, p. 691-707Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - 2018
- Published
Information disclosure strategies for the intermediary and competitive sellers
Zhang, T., Li, G., Lai, K. K. & Leung, J. W. K., 16 Dec 2018, In: European Journal of Operational Research. 271, 3, p. 1156-1173Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 35 - Presented
Short-form infomercial and Attitudes toward Advertising
Cheung, F. S. L., Guo, G. & Leung, W., 14 Dec 2018, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
- Published
Attacking your partners: Strategic alliances and competition between partners in product markets
Cui, V., Yang, H. & Vertinsky, I., Dec 2018, In: Strategic Management Journal. 39, 12, p. 3116-3139Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 87 - Presented
Experiential Envy vs. Material Envy
Park, J. & Banker, S., Dec 2018, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper
- Published
Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
Sheng, S., Zhou, K. Z., Li, J. J. & Guo, Z., Nov 2018, In: Journal of the Academy of Marketing Science. 46, 6, p. 1014–1031Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 103 - Published
Using Ranked Weights and Acceptability Analysis to Construct Composite Indicators: A Case Study of Regional Sustainable Society Index
Ding, Y., Fu, Y., Lai, K. K. & John Leung, W. K., Oct 2018, In: Social Indicators Research. 139, 3, p. 871–885Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 31 - Published
Corporate Heritage Cognition, Brand Equity and Performance in the Chinese ‘Time-Honored’ Firms
Yan, Y. & Xie, T., 4 Sept 2018, BAM2018 Proceedings. UK: British Academy of Management (BAM)Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
A Weighted Least-Square Dissimilarity Approach for Multiple Criteria ABC Inventory Classification
Wu, S., Fu, Y., Lai, K. K. & John Leung, W. K., Aug 2018, In: Asia-Pacific Journal of Operational Research. 35, 4, 1850025.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9 - Published
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, 1, p. 52-68Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - Published
Knowledge Sharing in a Virtual Community: Business Case in China
Lau, E. K. W., Aug 2018, Knowledge Management in Organizations - 13th International Conference, KMO 2018, Proceedings. Uden, L., Hadzima, B. & Ting, I. (eds.). Springer Verlag, p. 117-127 (Communications in Computer and Information Science; vol. 877).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Scopus citations: 2 - Published
Network Memory and Firm Innovation: The Effect of Network Consistency
Yu, C. & Yang, H., Aug 2018, Academy of Management Proceedings. Atinc, G. (ed.). Academy of Management, (Academy of Management Proceedings; vol. 2018).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Not my type: Why affective decision makers are reluctant to make financial decisions
Park, J. J. & Sela, A., Aug 2018, In: Journal of Consumer Research. 45, 2, p. 298-319Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 23 - Published
Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment
Pan, H. & ZHENG, X., Aug 2018.Research output: Conference Papers › Poster › peer-review
- Published
The relationships between distance factors and international collaborative research outcomes: A bibliometric examination
Jiang, L., Zhu, N., Yang, Z., Xu, S. & Jun, M., Aug 2018, In: Journal of Informetrics. 12, 3, p. 618-630Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 33 - Presented
Social Innovation in Emerging Economies: An Ecosystem Built on the Collaboration Between Firms and Government-Sponsored Institutions (GSI), and Knowledge Sharing
Li, S. Y., Zhu, J. J. & Andrade, M., 1 Jun 2018, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
- Published
Defensive Arousal Neglect: Why Consumers Fail to Regret Unhealthy Consumption
Park, J., Chun, H. & Thomas, M., Jun 2018, EACR 2018: PROCEEDINGS. Geuens, M., Pandelaere, M., Pham, M. T. & Vermeir, I. (eds.). Association for Consumer Research, p. 136-137 (European Association for Consumer Research; vol. 11).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
关系型治理机制与渠道资产: 关系营销导向的作用
詹志方, 王辉 & 周南, Jun 2018, In: 商学研究. 3, p. 86-94Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Managerial Ties and Exploratory Innovation: An Opportunity-Motivation-Ability Perspective
Su, Z. & Yang, H., Apr 2018, In: IEEE Transactions on Engineering Management. 65, 2, p. 227-238Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 44 - Published
