College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2022
  2. Published

    The impact of the number of participants and platform transparency on prosumers’ creative performance

    Zeng, F., Song, Y., Song, Y. A., Zuo, S. & Yu, J., 28 Nov 2022, In: European Journal of Marketing. 56, 10, p. 2749-2773

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  3. Online published

    Multidimensional Targeting and Consumer Response

    Despotakis, S. & Yu, J., 18 Nov 2022, (Online published) In: Management Science.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  4. Published

    Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

    Wang, X., He, J., Curry, D. J. & Ryoo, J. H., Nov 2022, In: Journal of Marketing. 86, 6, p. 155-175

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 4
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  5. Online published

    Neighboring Knowledge Recombination: Knowledge Relationship Intensity, Neighboring Knowledge Concentration, and Knowledge Impact

    Hou, T., Li, J. J. & Lin, J., 20 Oct 2022, (Online published) In: IEEE Transactions on Engineering Management.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  6. Online published

    Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking

    Liang, Y., Huang, Z. & Su, L., 18 Oct 2022, (Online published) In: Journal of Marketing Research.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  7. Published

    Board Group Faultlines, Slack Resource, and Corporate Carbon Performance

    Qi, B. & Yang, Z., Oct 2022, In: Sustainability (Switzerland). 14, 20, 13053.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  8. Published

    食品信息边界对健康性感知及购买意愿的影响

    李瑞芹, 郭国庆 & 张秀兰, Oct 2022, In: 营销科学学报. 2, 4 (总第6), p. 37-55

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  9. Online published

    Does firms' carbon disclosure increase consumers' recycling willingness and firms' recycling performance?

    Ma, Y. M., Teng, Y., Deng, Z. & Yang, Z., 26 Sep 2022, (Online published) In: Business Strategy and the Environment. 20 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  10. Online published

    Performance implications of peer monitoring among suppliers

    Hu, Q., Hu, J. & Yang, Z., 19 Sep 2022, (Online published) In: Asia Pacific Journal of Marketing and Logistics. 21 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  11. Online published

    Managing from a distance in international purchasing and supply

    O’Connor, N. G., Du, Y., Yang, Z. & Akbari, M., 14 Sep 2022, (Online published) In: Operations Management Research.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  12. Online published

    Is corporate greening beneficial? Exploring the relationship between perceived corporate environmental behavior and organizational citizenship behavior

    Lu, H., Yang, F., Xu, S., Liu, X. & Yang, Z., 9 Sep 2022, (Online published) In: Business Strategy and the Environment. 13 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 1
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  13. Published

    Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

    Gao, H., Kumar, S., Tan, Y. & Zhao, H., Sep 2022, In: Information Systems Research. 33, 3, p. 935-953

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
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  14. Online published

    Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation

    Shi, J., Huang, F., Jia, F., Yang, Z. & Rui, M., 18 Aug 2022, (Online published) In: Asia Pacific Journal of Marketing and Logistics. 17 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 1
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  15. Online published

    The Impact of Gig Economy on the Product Quality through the Labor Market: Evidence from Ridesharing and Restaurant Quality

    Shin, M., Shin, J., Ghili, S. & Kim, J., 10 Aug 2022, (Online published) In: Management Science. 19 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  16. Online published

    Phone and Self: How Smartphone Use Increases the Preference for Uniqueness

    Song, C. E. & Sela, A., 3 Aug 2022, (Online published) In: Journal of Marketing Research.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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  17. Published

    Underpinnings of Conceptual Development: How to Select a Theory to Address a Research Question

    Hou, T. & LI, J. J., 1 Aug 2022, Academy of Management Proceedings. (Academy of Management Proceedings; vol. 2022, no. 1).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  18. Published

    Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands

    Talukdar, N., Yu, S. & Nervino, E., Aug 2022, 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. Flynn, A. G., Mehta, R. P. & Satornino, C. (eds.). American Marketing Association, p. 371-374 (AMA Proceedings; vol. 33).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  19. Published

    From the “happy few” to the “happy many”: a social semiotic analysis of luxury branding discourse in the social media

    Nervino, E., 25 Jul 2022.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  20. Online published

    Linking knowledge search to knowledge creation: the intermediate role of knowledge complexity

    Hou, T., Li, J. J. & Lin, J., 20 Jul 2022, (Online published) In: Management Decision.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  21. Online published

    Achieving value co-creation through cooperation in international joint ventures: A two-level perspective

    Wang, Q., Bai, X. & Li, J. J., 13 Jul 2022, (Online published) In: International Business Review. 102028.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 1
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