Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2025
- Online published
The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
Meng, L. M., Zhang, E. Y., Duan, S. & Liang, C., 10 Apr 2025, (Online published) In: Journal of Business Ethics.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
A Comparison of Europe Indexes and Emerging Markets Indexes on ESG Activities
Leung, W.-F. & Cheung, F. S., 12 Mar 2025, In: Journal of Capital Market and Securities Law. 8, 1, p. 8-20Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation
Li, H., Li, R., Yang, Z. & Jin, L., 10 Mar 2025, (Online published) In: Psychology and Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
THE DARK SIDE OF VOLUNTARY DATA SHARING
Li, X., Li, B. & Yang, Z., Mar 2025, In: MIS Quarterly. 49, 1, p. 155-178Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
Selling Data to Marketers
Guo, L., 18 Feb 2025, (Online published) In: Management Science.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
VR and AR research in the hospitality and tourism industry: a systematic review utilizing the theory-context-characteristics-methodology (TCCM) framework
Zhang, Z., Wu, D., Wan, Y. K. P. & Cheng, W. L. A., 4 Feb 2025, (Online published) In: Asia Pacific Journal of Tourism Research.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects
Ma, C., Wang, B. W., Dai, L., Guan, X. & Yang, Z., Feb 2025, In: Journal of Business Research. 189, 115170.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
Designing Information to Engage Customers
Guo, L., 20 Jan 2025, (Online published) In: Management Science.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Optimal Contracts for Time-Inconsistent Consumers with Heterogeneous Beliefs
Gao, B. & Guo, L., Jan 2025, In: Management Science. 71, 1, p. 861-878Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
How does AI surpassing humans influence public innovativeness? A multi-method empirical study
Ma, Y. M. & Deng, Z., 2025, In: Behaviour & Information Technology. 44, 1, p. 102–119 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 2024
- Online published
Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
Wang, P. X., Liang, C. & Wang, Q., 11 Dec 2024, (Online published) In: Journal of Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The quest for valuable inventions: Knowledge search and the value of patented inventions
Hou, T., Zhang, L., Li, J. J., Chong, B. & Wu, Y., Dec 2024, In: Technological Forecasting and Social Change. 209, 123794.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Nonparametric data-driven learning algorithms for multilocation inventory systems
Zhong, Z. & He, Z., Nov 2024, In: Operations Research Letters. 57, 107163.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Recovering the Anchoring of Economic Valuations
GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
The Voice of Customers in Customization
Guo, L., Nov 2024, In: Management Science. 70, 11, p. 7579-7596Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Unifying Procedure-Dependent Preference Reversals: Theory and Experiments
Guo, L., Nov 2024, In: Management Science. 70, 11, p. 8163–8186Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
Leveraging large language models for daily tourist demand forecasting
He, K., Zheng, L., Wu, D. & Zou, Y., 28 Oct 2024, (Online published) In: Current Issues in Tourism. 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
The Delicate Equilibrium: Unveiling the Curvilinear Nexus Between Supply Concentration and Organizational Resilience
Ren, Y., Li, J. J., Zhao, W. & Zhang, L., Oct 2024, In: British Journal of Management. 35, 4, p. 1935–1960 26 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
When Investors Meet Consumers: The Roles and Interactions of Different Backers in the Crowdfunding Market
Wei, F., Tan, Y., Gao, H. & Zhao, H., Oct 2024, In: Decision Sciences. 55, 5, p. 474-490Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies
Ma, Y. M., Dai, X. & Deng, Z., 30 Sept 2024, In: Internet Research. 34, 5, p. 1679-1713 35 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3