Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2020
- Published
The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis
Cai, S., Jun, M. & Yang, Z., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 151-174Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 4 - Published
The role of interactive practice in business performance
Feng, C., Xi, N., Zhuang, G. & Hamari, J., 2020, In: Industrial Management & Data Systems. 120, 8, p. 1521-1542Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 13 - Published
Visa and Immigration for Tourists in Bangladesh
Akhter, N., Hassan, A. & Alauddin, M., 2020, Tourism Policy and Planning in Bangladesh. Rahman, M.S.-U. & Hassan, A. (eds.). Springer, Singapore, p. 105-120Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
- 2019
- Published
- Published
Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.
Yang, Z., Nov 2019, In: American Journal of Sociology. 125, 3, p. 848-850Research output: Journal Publications and Reviews › RGC 62 - Review of books or of software (or similar publications/items) › peer-review
- Published
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game
Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies
Dong, M. C., Zeng, F. & Su, C., Nov 2019, In: Journal of the Academy of Marketing Science. 47, 6, p. 1064–1084Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 38 - Published
Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism
Zhang, C., Zheng, X. & Li, J. J., Oct 2019, In: Industrial Marketing Management. 82, p. 38-51Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China
Ruiz Serrano, A., Wang, Q. & Li, J. J., Oct 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Targeted Advertising and Consumer Inference
Shin, J. & Yu, J., Oct 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation
Yan, Y. & Xie, T., Sept 2019, BAM2019 Conference Proceedings. British Academy of Management (BAM)Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST
Cheung, F. S. L., Guo, G. & Leung, W.-F., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
The fit between firms’ open innovation and business model for new product development speed: A contingent perspective
Zhu, X., Xiao, Z., Dong, M. C. & Gu, J., Aug 2019, In: Technovation. 86-87, p. 75-85Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 143 - Published
What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency
Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
企业制度资本对创新倾向的影响研究
高山行, 肖振鑫 & 高宇, Aug 2019, In: 科学学研究. 37, 8, p. 1489-1497Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Whose Customer Satisfaction Matters? — Evidence of Stock Returns from the Perspective of Industry and Competitors
Yang, Z., Qi, C. X. & Li, Z., Jul 2019, Conference Proceedings - 2019 China Marketing International Conference: Globalization 2.0: China and the World Market. Asian Business Association (ABA), p. 926-927 2 p. (Proceedings of China Marketing International Conference).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
- Published
How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?
Bai, X., Chang, J. & Li, J. J., Jun 2019, In: Management International Review. 59, 3, p. 387–412Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 56 - Published
Video mining: Measuring visual information using automatic methods
Li, X., Shi, M. & Wang, X., Jun 2019, In: International Journal of Research in Marketing. 36, 2, p. 216-231 16 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 93 - Published
Why Does Card Payment Increase Unhealthy Shopping? Inattention to Health Risks
Park, J., Lee, C. & Thomas, M., Jun 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
