Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2020
- Published
The Fit Between Social Media Use and Functions of Contracts: A Contingent Perspective
Feng, C., Fan, Y., Zheng, X. & Chen, H., 1 Aug 2020, Academy of Management Proceedings. Taneja, S. (ed.). Academy of Management, Vol. 2020.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Supply chain distribution strategy
Li, Y., Aug 2020, The Oxford Handbook of Supply Chain Management. Choi, T. Y., Li, J. J., Rogers, D. S., Schoenherr, T. & Wagner, S. M. (eds.). Oxford University PressResearch output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Red heart to the party? Ceo Oversea Education Experience and Corporate Response to the Belt and Road Initiative
Cai, Y. & Wang, P., 7 Jul 2020, Academy of International Business Annual Meeting 2020.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Effects of Contract Ambiguity in Interorganizational Governance
Zheng, X. V., Griffith, D. A., Ge, L. & Benoliel, U., Jul 2020, In: Journal of Marketing. 84, 4, p. 147-167Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 20 - Published
Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms
Zeng, F., Ye, Q., Dong, M. C., Huang, Z. & Liu, Z., Jul 2020, In: Industrial Marketing Management. 88, p. 163-172Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Toward a Process-Transfer Model of the Endorser Effect
Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 17 - Published
Gratefulness
Ruiz Serrano, A., May 2020, HALFWAY HOME X: Hong Kong Writing. City University of Hong Kong, p. 7Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 41 - Authored play, poem, novel, story
- Published
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention
Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 32 - Published
When is the Supplier’s Message “Loud and Clear”? Mixed Signals from supplier-Induced Disruptions and the Response
Cheng, L., Craighead, C. W., Wang, Q. & Li, J. J., Apr 2020, In: Decision Sciences. 51, 2, p. 216-254Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 32 - Published
The Influence of Product Anthropomorphism on Comparative Judgment
Huang, F., Wong, V. C. & Wan, E. W., Feb 2020, In: Journal of Consumer Research. 46, 5, p. 936-955 20 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 43 - Published
Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy
Li, X., Ren, X., Qian, L. & Su, C., Feb 2020, In: Industrial Marketing Management. 85, p. 254-268Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 8 - Published
Transparency of Behavior-Based Pricing
Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 35 - Published
Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle
Shen, L., Su, C., Zheng, X. & Zhuang, G., Jan 2020, In: Industrial Marketing Management. 84, p. 183-193Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 38 - Published
A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
Wu, S. & Ji, L., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, Cham, p. 483-484 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
“Boss ceiling effect”: brand downgrading consumption of workplace employees
Jia, F., Yang, Z., Ji, L. & Xu, S., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
How and when AR technology affects product attitude
Xu, L., Zhang, L., Cui, N. & Yang, Z., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 6, p. 1226-1241Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 16 - Published
How does the distributors’ “banding together” affect contract governance in marketing channels?
Feng, C., Zhuang, G., Chen, H. & Hu, D., 2020, In: Nankai Business Review International. 11, 4, p. 635-652Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data
Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 111-124Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad
Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 3, p. 203-219Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
The Effect of Resource Scarcity on Advice-taking
So, J. & Agrawal, N., 2020, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association for Consumer Research, p. 698-700 (Advances in Consumer Research; vol. 48).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
