College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2020
  2. Published

    Toward a Process-Transfer Model of the Endorser Effect

    Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 15
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  3. Published

    Gratefulness

    Ruiz Serrano, A., May 2020, HALFWAY HOME X: Hong Kong Writing. City University of Hong Kong, p. 7

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 41 - Authored play, poem, novel, story

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  4. Published

    To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention

    Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 30
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  5. Published

    When is the Supplier’s Message “Loud and Clear”? Mixed Signals from supplier-Induced Disruptions and the Response

    Cheng, L., Craighead, C. W., Wang, Q. & Li, J. J., Apr 2020, In: Decision Sciences. 51, 2, p. 216-254

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 30
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  6. Published

    The Influence of Product Anthropomorphism on Comparative Judgment

    Huang, F., Wong, V. C. & Wan, E. W., Feb 2020, In: Journal of Consumer Research. 46, 5, p. 936-955 20 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 41
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  7. Published

    Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

    Li, X., Ren, X., Qian, L. & Su, C., Feb 2020, In: Industrial Marketing Management. 85, p. 254-268

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 6
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  8. Published

    Transparency of Behavior-Based Pricing

    Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 31
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  9. Published

    Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

    Shen, L., Su, C., Zheng, X. & Zhuang, G., Jan 2020, In: Industrial Marketing Management. 84, p. 183-193

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 36
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  10. Published

    A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract

    Wu, S. & Ji, L., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, Cham, p. 483-484 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  11. Published

    “Boss ceiling effect”: brand downgrading consumption of workplace employees

    Jia, F., Yang, Z., Ji, L. & Xu, S., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  12. Published

    How and when AR technology affects product attitude

    Xu, L., Zhang, L., Cui, N. & Yang, Z., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 6, p. 1226-1241

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 15
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  13. Published

    How does the distributors’ “banding together” affect contract governance in marketing channels?

    Feng, C., Zhuang, G., Chen, H. & Hu, D., 2020, In: Nankai Business Review International. 11, 4, p. 635-652

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 2
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  14. Published

    Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 111-124

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 5
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  15. Published

    Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 3, p. 203-219

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  16. Published

    The Effect of Resource Scarcity on Advice-taking

    So, J. & Agrawal, N., 2020, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association for Consumer Research, p. 698-700 (Advances in Consumer Research; vol. 48).

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  17. Published

    The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis

    Cai, S., Jun, M. & Yang, Z., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 151-174

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 4
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  18. Published

    The role of interactive practice in business performance

    Feng, C., Xi, N., Zhuang, G. & Hamari, J., 2020, In: Industrial Management & Data Systems. 120, 8, p. 1521-1542

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 10
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  19. Published

    Visa and Immigration for Tourists in Bangladesh

    Akhter, N., Hassan, A. & Alauddin, M., 2020, Tourism Policy and Planning in Bangladesh. Rahman, M.S.-U. & Hassan, A. (eds.). Springer, Singapore, p. 105-120

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)peer-review

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  20. 2019
  21. Published

    组群营销研究述评

    寿志钢, 简佩茹 & 夏沁盈, Dec 2019, In: 管理学报. 16, 12, p. 1873-1879

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  22. Published

    Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.

    Yang, Z., Nov 2019, In: American Journal of Sociology. 125, 3, p. 848-850

    Research output: Journal Publications and ReviewsRGC 62 - Review of books or of software (or similar publications/items)peer-review

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