Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2021
- Published
The Features and Effectiveness of Chinese Language Online Recommendations
Ng, R., Prendergast, G. P. & Chang, L. M. K., 2021, In: Journal of International Consumer Marketing. 33, 4, p. 371–385 15 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Tourism Products and Services in Bangladesh: Challenges and Suggestions
Alauddin, M., Dipu, S. M. M. A. & Uddin, M. R., 2021, Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 445-459Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
Scopus citations: 3 - Published
Virtual influencer as celebrity endorsers
Cheung, F. & Leung, W.-F., 2021, Advances in Global Services and Retail Management. Cobanoglu, C. & Corte, V. D. (eds.). USF M3 Publishing, Vol. 2. 7 p.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
- Published
Virtual Influencers as Celebrity Endorsers
CHEUNG, F. & LEUNG, W.-F., 2021, Proceedings of IIERD INTERNATIONAL CONFERENCE. Bhubaneswar, India: Institute for Technology and Research (ITRESEARCH), p. 24-28Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- 2020
- Published
Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising
Wang, J. J., Grünhagen, M., Ji, L. J. & Zheng, X. V., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 19 - Published
Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences
Zhang, G., Dai, G., Sun, H., Zhang, G. & Yang, Z., Nov 2020, In: Journal of Retailing and Consumer Services. 57, 102199.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 34 - Published
情感状况对大学生消费行为影响的研究
李司棋, Nov 2020, In: 商场现代化. 2020年, 21, p. 51-53Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Who cares about you? Political connection and media coverage in China
CAI, Y. & WANG, P., 28 Oct 2020.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Economic Contribution of Tourism in Bangladesh: Capital Investment Perspective
ROY, M., FAN, Y. & BISWAS, B., 21 Oct 2020, Tourism Marketing in Bangladesh: An Introduction. Hassan, A. (ed.). 1st ed. Routledge, p. 223-237 (Routledge Advances in Management and business studies).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
Scopus citations: 4 - Published
北京故宫博物院文创产品营销策略分析
李司棋, 10 Sept 2020, In: 质量与市场. 2020年, 17 (总第 268), p. 55-58Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Corporate Heritage Management: An Empirical Study of Time-Honored Firm’s Brand and Performance
YAN, Y., XIE, T. & ZHANG, H., 3 Sept 2020.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms
Zheng, X. V., Ji, L. J. & Su, C., Sept 2020, In: Journal of Retailing. 96, 3, p. 434-444Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9 - Published
When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes
Wong, V. C., Su, L. & Lam, H.P.-Y., Sept 2020, In: Journal of Marketing. 84, 5, p. 137-153 17 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
A consensus-based decision model for assessing the health systems
Xu, Y., Lai, K. K. & Leung, W. K. J., 18 Aug 2020, In: PLoS ONE. 15, 8, 14 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Published
An Unintended Spillover: Political Social Movement and Corporate Social Responsiveness
CAI, Y., LIN, F. & YANG, H., 1 Aug 2020, Academy of Management Proceedings. Atinc, G. (ed.). Academy of Management, Vol. 2020 (No. 1).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
The Fit Between Social Media Use and Functions of Contracts: A Contingent Perspective
Feng, C., Fan, Y., Zheng, X. & Chen, H., 1 Aug 2020, Academy of Management Proceedings. Taneja, S. (ed.). Academy of Management, Vol. 2020.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Supply chain distribution strategy
Li, Y., Aug 2020, The Oxford Handbook of Supply Chain Management. Choi, T. Y., Li, J. J., Rogers, D. S., Schoenherr, T. & Wagner, S. M. (eds.). Oxford University PressResearch output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Red heart to the party? Ceo Oversea Education Experience and Corporate Response to the Belt and Road Initiative
Cai, Y. & Wang, P., 7 Jul 2020, Academy of International Business Annual Meeting 2020.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Effects of Contract Ambiguity in Interorganizational Governance
Zheng, X. V., Griffith, D. A., Ge, L. & Benoliel, U., Jul 2020, In: Journal of Marketing. 84, 4, p. 147-167Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 20 - Published
Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms
Zeng, F., Ye, Q., Dong, M. C., Huang, Z. & Liu, Z., Jul 2020, In: Industrial Marketing Management. 88, p. 163-172Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 4
