Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2020
- Published
“Boss ceiling effect”: brand downgrading consumption of workplace employees
Jia, F., Yang, Z., Ji, L. & Xu, S., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
How and when AR technology affects product attitude
Xu, L., Zhang, L., Cui, N. & Yang, Z., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 6, p. 1226-1241Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8 - Published
How does the distributors’ “banding together” affect contract governance in marketing channels?
Feng, C., Zhuang, G., Chen, H. & Hu, D., 2020, In: Nankai Business Review International. 11, 4, p. 635-652Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 1 - Published
Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data
Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 111-124Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 1 - Published
Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad
Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 3, p. 203-219Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
The Effect of Resource Scarcity on Advice-taking
So, J. & Agrawal, N., 2020, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association for Consumer Research, p. 698-700 (Advances in Consumer Research; vol. 48).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis
Cai, S., Jun, M. & Yang, Z., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 151-174Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - Published
The role of interactive practice in business performance
Feng, C., Xi, N., Zhuang, G. & Hamari, J., 2020, In: Industrial Management & Data Systems. 120, 8, p. 1521-1542Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Visa and Immigration for Tourists in Bangladesh
Akhter, N., Hassan, A. & Alauddin, M., 2020, Tourism Policy and Planning in Bangladesh. Rahman, M. S. & Hassan, A. (eds.). Springer, Singapore, p. 105-120Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- 2019
- Published
- Published
Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.
Yang, Z., Nov 2019, In: American Journal of Sociology. 125, 3, p. 848-850Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review
- Published
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game
Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies
Dong, M. C., Zeng, F. & Su, C., Nov 2019, In: Journal of the Academy of Marketing Science. 47, 6, p. 1064–1084Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 16 - Published
Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism
Zhang, C., Zheng, X. & Li, J. J., Oct 2019, In: Industrial Marketing Management. 82, p. 38-51Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 6 - Published
Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China
Ruiz Serrano, A., Wang, Q. & Li, J. J., Oct 2019.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
- Published
Targeted Advertising and Consumer Inference
Shin, J. & Yu, J., Oct 2019.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
- Published
Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation
Yan, Y. & Xie, T., Sep 2019, BAM2019 Conference Proceedings. British Academy of Management (BAM)Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST
Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
The fit between firms’ open innovation and business model for new product development speed: A contingent perspective
Zhu, X., Xiao, Z., Dong, M. C. & Gu, J., Aug 2019, In: Technovation. 86-87, p. 75-85Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 68 - Published
What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency
Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
