Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2018
- Presented
Short-form infomercial and Attitudes toward Advertising
Cheung, F. S. L., Guo, G. & Leung, W., 14 Dec 2018, (Presented).Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper › peer-review
- Published
Attacking your partners: Strategic alliances and competition between partners in product markets
Cui, V., Yang, H. & Vertinsky, I., Dec 2018, In: Strategic Management Journal. 39, 12, p. 3116-3139Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 28 - Presented
Experiential Envy vs. Material Envy
Park, J. & Banker, S., Dec 2018, (Presented).Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper
- Published
Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
Sheng, S., Zhou, K. Z., Li, J. J. & Guo, Z., Nov 2018, In: Journal of the Academy of Marketing Science. 46, 6, p. 1014–1031Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 44 - Published
Using Ranked Weights and Acceptability Analysis to Construct Composite Indicators: A Case Study of Regional Sustainable Society Index
Ding, Y., Fu, Y., Lai, K. K. & John Leung, W. K., Oct 2018, In: Social Indicators Research. 139, 3, p. 871–885Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 21 - Published
Corporate Heritage Cognition, Brand Equity and Performance in the Chinese ‘Time-Honored’ Firms
Yan, Y. & Xie, T., 4 Sep 2018, BAM2018 Proceedings. UK: British Academy of Management (BAM)Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
A Weighted Least-Square Dissimilarity Approach for Multiple Criteria ABC Inventory Classification
Wu, S., Fu, Y., Lai, K. K. & John Leung, W. K., Aug 2018, In: Asia-Pacific Journal of Operational Research. 35, 4, 1850025.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, p. 52-68Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 11 - Published
Knowledge Sharing in a Virtual Community: Business Case in China
Lau, E. K. W., Aug 2018, Knowledge Management in Organizations - 13th International Conference, KMO 2018, Proceedings. Uden, L., Hadzima, B. & Ting, I. (eds.). Springer Verlag, p. 117-127 (Communications in Computer and Information Science; vol. 877).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Scopus citations: 1 - Published
Network Memory and Firm Innovation: The Effect of Network Consistency
Yu, C. & Yang, H., Aug 2018, Academy of Management Proceedings. Atinc, G. (ed.). Academy of Management, Vol. 2018.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- Published
Not my type: Why affective decision makers are reluctant to make financial decisions
Park, J. J. & Sela, A., Aug 2018, In: Journal of Consumer Research. 45, 2, p. 298-319Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 7 - Published
Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment
Pan, H. & ZHENG, X., Aug 2018.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › Poster › peer-review
- Published
The relationships between distance factors and international collaborative research outcomes: A bibliometric examination
Jiang, L., Zhu, N., Yang, Z., Xu, S. & Jun, M., Aug 2018, In: Journal of Informetrics. 12, 3, p. 618-630Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 13 - Presented
Social Innovation in Emerging Economies: An Ecosystem Built on the Collaboration Between Firms and Government-Sponsored Institutions (GSI), and Knowledge Sharing
Li, S. Y., Zhu, J. J. & Andrade, M., 1 Jun 2018, (Presented).Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper › peer-review
- Published
Defensive Arousal Neglect: Why Consumers Fail to Regret Unhealthy Consumption
Park, J., Chun, H. & Thomas, M., Jun 2018.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
- Published
关系型治理机制与渠道资产: 关系营销导向的作用
詹志方, 王辉 & 周南, Jun 2018, In: 商学研究. 3, p. 86-94Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Managerial Ties and Exploratory Innovation: An Opportunity-Motivation-Ability Perspective
Su, Z. & Yang, H., Apr 2018, In: IEEE Transactions on Engineering Management. 65, 2, p. 227-238Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 11 - Published
- Published
When does social exclusion increase or decrease food self-regulation? The moderating role of time orientation
Jiang, H., Yang, Z., Sun, P. & Xu, M., Jan 2018, In: Journal of Consumer Behaviour. 17, 1, p. 34-46Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Measuring Customer Perceived Hi-Tech New Product Performance: A Study of PDA Products
Yang, Z., 2018, In: Asian Journal of Business Research. 8, 1, p. 107-129Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
