Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2021
- Published
The Evolution and value chain decomposition of Live Streaming Shopping
Zhang, T., Qian, J., Sun, X., Ma, D. & Yuan, Y., 16 Oct 2021, ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, p. 145-149 (ACM International Conference Proceeding Series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
The Live Streaming Shopping: A New Industrial Ecology in China
Zhang, T., Qian, J., Sun, X., Ma, D. & Yuan, Y., 16 Oct 2021, ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, p. 140-144 (ACM International Conference Proceeding Series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Scopus citations: 2 - Published
First-Price Auctions in Online Display Advertising
Despotakis, S., Ravi, R. & Sayedi, A., Oct 2021, In: Journal of Marketing Research. 58, 5, p. 888–907Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
Gift type, guanxi, and gift acceptability in Chinese business circles: The mediating effects of perceived manipulation and face threat
Zhu, W., Shou, Z., Su, X. & Xia, Q., Oct 2021, In: Industrial Marketing Management. 98, p. 17-27Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9 - Published
Less is More? The Strategic Role of Retailer’s Capacity
Tan, Y., Xiong, Y., Gao, H., Li, X. & Zhao, H., Oct 2021, In: Production and Operations Management. 30, 10, p. 3354-3368Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 6 - Presented
Rapid Product And Production Adaptation In A Social Emergency: Does It Pay Off?
Dong, M. C., Sun, W., Yang, B. & Cadeaux, J., Oct 2021, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
- Published
Rating Service Professionals First Reduces Tip Amount in Sequential Decisions
Chen, J., Xu, A. J. & Rodas, M. A., Oct 2021, Advances in Consumer Research . Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Association for Consumer Research, Vol. 49. p. 746-747 2 p.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Online published
Make the apps stand out: discoverability and perceived value are vital for adoption
Jiang, L., Zhou, W., Ren, Z. & Yang, Z., 28 Sept 2021, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 16 - Published
Cross-level interpersonal ties and IJV innovation: Evidence from China
Bai, X., Wang, Q., Sheng, S. & Li, J. J., Sept 2021, In: Journal of Business Research. 134, p. 618-630Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 17 - Published
Digitalization and Omnichannel Retailing
Li, X. & Zhao, H., Sept 2021, The Oxford Handbook of Supply Chain Management. Choi, T. Y., Li, J. J., Rogers, D. S., Schoenherr, T. & Wagner, S. M. (eds.). Oxford University Press, 22 p. (Oxford Handbooks).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
- Published
Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh
ALAM, M. M., ALAUDDIN, M., SHARIF, M. Y., DOOTY, E. N., AHSAN, S. M. H. & CHOWDHURY, M. M., Sept 2021, In: Journal of Asian Finance, Economics and Business. 8, 9, p. 91-100Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Virtual Influencers as Celebrity Endorsers
CHEUNG, F. & LEUNG, W.-F., Sept 2021, In: International Journal of Management and Applied Science . 7, 9, p. 34-38Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Governance-Based View of Corporate Brand Equity: An Empirical Study of Long Lifespan Firms
YAN, Y. & XIE, T., 31 Aug 2021.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
The strategic choice of contract types in business process outsourcing
Ge, L., Wang, X. & Yang, Z., 10 Aug 2021, In: Business Process Management Journal. 27, 5, p. 1569-1589Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 13 - Published
Audio Mining: The Role of Vocal Tone in Persuasion
WANG, X., LU, S., LI, X., KHAMITOV, M. & BENDLE, N., Aug 2021, In: Journal of Consumer Research. 48, 2, p. 189-211Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 48 - Published
Representation Learning for Predicting Customer Orders
Wu, T., Yang, Y., Li, Y., Mao, H., Li, L., Wang, X. & Deng, Y., Aug 2021, KDD ’21: Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York: Association for Computing Machinery, p. 3735–3744 (Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Scopus citations: 1 - Published
The dark side of channel rewards for observer distributors: A social comparison perspective
Zeng, F., Huang, Y., Xiao, Z., Wang, C. L. & Dong, M. C., Aug 2021, In: Journal of Business Research. 132, p. 441-452Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 8 - Published
The Impact of Intra-Organizational Knowledge configuration on the Termination of Patented Inventions
Hou, T. & Li, J., Aug 2021, Academy of Management Annual Meeting Proceedings 2021. Taneja, S. (ed.). Academy of Management, (Academy of Management Proceedings; vol. 2021, no. 1).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Contextual influences on marketing and consumerism: an East Asian perspective
Zhou, W., Yang, Z. & Hyman, M. R., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 641-656Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 7 - Published
East Asian films in the European market: the roles of cultural distance and cultural specificity
Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18
