College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2020
  2. Published

    How does the distributors’ “banding together” affect contract governance in marketing channels?

    Feng, C., Zhuang, G., Chen, H. & Hu, D., 2020, In: Nankai Business Review International. 11, 4, p. 635-652

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 1
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  3. Published

    Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y. (., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 111-124

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  4. Published

    Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad

    Chi, Y., Zeng, F., Dong, M. C. & Song, Y., 2020, In: Journal of Business-to-Business Marketing. 27, 3, p. 203-219

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  5. Published

    The Effect of Resource Scarcity on Advice-taking

    So, J. & Agrawal, N., 2020, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association for Consumer Research, p. 698-700 (Advances in Consumer Research; vol. 48).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  6. Published

    The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis

    Cai, S., Jun, M. & Yang, Z., 2020, In: Journal of Business-to-Business Marketing. 27, 2, p. 151-174

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  7. Published

    The role of interactive practice in business performance

    Feng, C., Xi, N., Zhuang, G. & Hamari, J., 2020, In: Industrial Management & Data Systems. 120, 8, p. 1521-1542

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 1
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  8. Published

    Visa and Immigration for Tourists in Bangladesh

    Akhter, N., Hassan, A. & Alauddin, M., 2020, Tourism Policy and Planning in Bangladesh. Rahman, M. S. & Hassan, A. (eds.). Springer, Singapore, p. 105-120

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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  9. 2019
  10. Published

    组群营销研究述评

    寿志钢, 简佩茹 & 夏沁盈, Dec 2019, In: 管理学报. 16, 12, p. 1873-1879

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  11. Published

    Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.

    Yang, Z., Nov 2019, In: American Journal of Sociology. 125, 3, p. 848-850

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

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  12. Published

    Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

    Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
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  13. Published

    Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

    Dong, M. C., Zeng, F. & Su, C., Nov 2019, In: Journal of the Academy of Marketing Science. 47, 6, p. 1064–1084

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 11
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  14. Published

    Targeted Advertising and Consumer Inference

    Shin, J. & YU, J. J., 11 Oct 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  15. Published

    Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism

    Zhang, C., Zheng, X. & Li, J. J., Oct 2019, In: Industrial Marketing Management. 82, p. 38-51

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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  16. Published

    Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China

    Ruiz Serrano, A., Wang, Q. & Li, J. J., Oct 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  17. Published

    Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation

    Yan, Y. & Xie, T., Sep 2019, BAM2019 Conference Proceedings. British Academy of Management (BAM)

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  18. Published

    SHORT-FORM INFOMERCIAL: AN EMPIRICAL TEST

    Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, PROCEEDINGS OF AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  19. Published

    The fit between firms’ open innovation and business model for new product development speed: A contingent perspective

    Zhu, X., Xiao, Z., Dong, M. C. & Gu, J., Aug 2019, In: Technovation. 86-87, p. 75-85

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 33
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  20. Published

    What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency

    Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  21. Published

    企业制度资本对创新倾向的影响研究

    高山行, 肖振鑫 & 高宇, Aug 2019, In: 科学学研究. 37, 8, p. 1489-1497

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  22. Published

    Whose Customer Satisfaction Matters? — Evidence of Stock Returns from the Perspective of Industry and Competitors

    Yang, Z., Qi, C. X. & Li, Z., Jul 2019, Conference Proceedings - 2019 China Marketing International Conference: Globalization 2.0: China and the World Market. Asian Business Association (ABA), p. 926-927 2 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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