Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2021
- Published
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Published
Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox
Zeng, F., Ye, Q., Li, J. & Yang, Z., Jan 2021, In: Journal of Business Research. 124, p. 667-675Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 26 - Published
On boundary spanners and interfirm embeddedness: The role of guanxi institution in China
Cai, S., Jun, M., Wang, X. & Yang, Z., Jan 2021, In: Journal of Purchasing and Supply Management. 27, 1, 100671.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 6 - Published
Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors
Bai, X. & Li, J. J., 2021, In: Management Decision. 59, 2, p. 223-239Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Discussions on Future of Tourism in Bangladesh
Uddin, M. R. & Alauddin, M., 2021, Tourism Products and Services in Bangladesh : Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 463-479Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Ecotourism in Bangladesh: Investment and Development Contexts
Alauddin, M., Kamal, M. A. & Asad Iqbal Chowdhury, M., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 259-275Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
General Medical Tourism Products and Services in Bangladesh
Alauddin, M., Li, J. J. & Chowdhury, M. A. I., 2021, Tourism Products and Services in Bangladesh : Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 27-44Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Investment and Development for Agri-tourism in Bangladesh
Alauddin, M., Atiqur Rahman, C. M. & Hassan, A., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 209-222Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Sustainable Tourism in Bangladesh: The Demand for Investment and Development
Chowdhury, M. A. I., Alauddin, M. & Uddin, M. R., 2021, Tourism in Bangladesh: Investment and Development Perspectives. Hassan, A. (ed.). Singapore: Springer, p. 363-381Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Technology Application for Visa and Immigration for Tourists in Bangladesh
Alauddin, M. & Hassan, A., 2021, Technology Application in the Tourism and Hospitality Industry of Bangladesh. Hassan, A. (ed.). Singapore: Springer, p. 199-211Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
The Features and Effectiveness of Chinese Language Online Recommendations
Ng, R., Prendergast, G. P. & Chang, L. M. K., 2021, In: Journal of International Consumer Marketing. 33, 4, p. 371–385 15 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Tourism Products and Services in Bangladesh: Challenges and Suggestions
Alauddin, M., Dipu, S. M. M. A. & Uddin, M. R., 2021, Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions. Hassan, A. (ed.). Springer, Singapore, p. 445-459Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Virtual influencer as celebrity endorsers
Cheung, F. & Leung, W., 2021, Advances in Global Services and Retail Management. Cobanoglu, C. & Corte, V. D. (eds.). USF M3 Publishing, Vol. 2. 7 p.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
- Published
Virtual Influencers as Celebrity Endorsers
CHEUNG, F. & LEUNG, W., 2021, Proceedings of IIERD INTERNATIONAL CONFERENCE. Bhubaneswar, India: Institute for Technology and Research (ITRESEARCH), p. 24-28Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
- 2020
- Published
Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising
Wang, J. J., Grünhagen, M., Ji, L. J. & Zheng, X. V., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8 - Published
Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences
Zhang, G., Dai, G., Sun, H., Zhang, G. & Yang, Z., Nov 2020, In: Journal of Retailing and Consumer Services. 57, 102199.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 17 - Published
情感状况对大学生消费行为影响的研究
李司棋, Nov 2020, In: 商场现代化. 2020年, 21, p. 51-53Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Who cares about you? Political connection and media coverage in China
CAI, Y. & WANG, P., 28 Oct 2020.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
- Published
Economic Contribution of Tourism in Bangladesh: Capital Investment Perspective
ROY, M., FAN, Y. & BISWAS, B., 21 Oct 2020, Tourism Marketing in Bangladesh: An Introduction. Hassan, A. (ed.). 1st ed. Routledge, p. 223-237 (Routledge Advances in Management and business studies).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
Scopus citations: 1 - Published
北京故宫博物院文创产品营销策略分析
李司棋, 10 Sep 2020, In: 质量与市场. 2020年, 17 (总第 268), p. 55-58Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review