College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2006
  2. Published

    Organizational changes in emerging economies: Drivers and consequences

    Zhou, K. Z., Tse, D. K. & Li, J. J., Mar 2006, In: Journal of International Business Studies. 37, 2, p. 248-263

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 121
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  3. Published

    Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

    Fam, K. & Yang, Z., Feb 2006, In: Journal of Business Research. 59, 2, p. 259-267

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 16
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  4. Published

    A structured approach to describing service for creating a delightful experience

    Leung, J. W. K. & Kwong, K. K., 2006, The 36th CIE Conference on Computers & Industrial Engineering. p. 4829-4838

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  5. Published

    Attitudes towards internet advertising: A cross-cultural study

    Guo, G., Cheung, F. S., Leung, W. & Chow, C. W., 2006, In: International Journal of Internet Marketing and Advertising. 3, 2, p. 158-176

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 7
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  6. Published

    Do Social Institutions Matter to Markets in Transition? Investigating Consumer Sentiment in China

    Yim, C. K. (., Hung, K., Zhou, N. & Zhu, J. J. H., 2006, In: Multinational Business Review. 14, 2, p. 47-66

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  7. Published

    Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data

    Zhuang, G., Tsang, A. S. L., Zhou, N., Li, F. & Nicholls, J. A. F., 2006, In: European Journal of Marketing. 40, 1-2, p. 17-43

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 51
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  8. Published

    Why tourists do not visit local festivals

    McKercher, B. & Wan, S., 2006, p. 3-7, (The Voice of TIC; no. 4).

    Research output: Working PapersWorking paper

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  9. 2005
  10. Published

    Explaining housing preference and choice: The role of self-congruity and functional congruity

    Sirgy, M. J., Grzeskowiak, S. & Su, C., Dec 2005, In: Journal of Housing and the Built Environment. 20, 4, p. 329-347

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 83
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  11. Published

    Newsgroup participants as opinion leaders and seekers in online and offline communication environments

    Tsang, A. S. L. & Zhou, N., Sep 2005, In: Journal of Business Research. 58, 9 SPEC. ISS., p. 1186-1193

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 36
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  12. Published

    Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations

    Zhou, K. Z., Gao, G. Y., Yang, Z. & Zhou, N., Aug 2005, In: Journal of Business Research. 58, 8, p. 1049-1058

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 206
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  13. Published

    International expansion of service multinational enterprises in China: An assessment of the stages theory approach

    Cheung, F. S. L., Mirza, H. & Leung, W., 13 Jul 2005, Multinationals and Asia: Organizational and Institutional Relationships. Routledge Taylor & Francis Group, p. 21-35

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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  14. Published

    The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

    Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In: Journal of Advertising Research. 45, 2, p. 211-221

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

    Scopus citations: 20
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  15. Published

    Behavioral differences between heavy buyers and light buyers in shopping malls: A comparative study with data from different countries and regions

    Zhuang, G., Tsang, A. S. L., Zhou, N. & Li, F., May 2005, In: Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 25, 5

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  16. Published

    Development and validation of an instrument to measure user perceived service quality of information presenting Web portals

    Yang, Z., Cai, S., Zhou, Z. & Zhou, N., May 2005, In: Information and Management. 42, 4, p. 575-589

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

    Scopus citations: 522
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  17. Published

    Stakeholder orientation and business performance: The case of service companies in China

    Luk, C., Yau, O. H. M., Tse, A. C. B., Sin, L. Y. M. & Chow, R. P. M., Mar 2005, In: Journal of International Marketing. 13, 1, p. 89-110

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
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  18. Published

    Strategic alliance-based sourcing and market performance: Evidence from foreign firms operating in China

    Murray, J. Y., Kotabe, M. & Zhou, J. N., Mar 2005, In: Journal of International Business Studies. 36, 2, p. 187-208

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 166
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  19. Published

    Brand choice of older Chinese consumers

    Yang, Z., Zhou, N. & Chen, J., 2005, In: Journal of International Consumer Marketing. 17, 4, p. 65-81

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 18
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  20. Published

    Customers' adoption of banking channels in Hong Kong

    Wan, W. W. N., Luk, C. & Chow, C. W. C., 2005, In: International Journal of Bank Marketing. 23, 3, p. 255-272

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 100
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  21. Published

    Market orientation, competitive strategy and firm performance: An empirical study of Chinese firms

    Ge, G. L. & Ding, D. Z., 2005, In: Journal of Global Marketing. 18, 3-4, p. 115-142

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

    Scopus citations: 28
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  22. 2004
  23. Published

    Will internet users pay for online content?

    Dou, W., Dec 2004, In: Journal of Advertising Research. 44, 4, p. 349-359

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 54
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