College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2007
  2. Published

    Enabling Guanxi management in China: A hierarchical stakeholder model of effective Guanxi

    Su, C., Mitchell, R. K. & Sirgy, M. J., Mar 2007, In: Journal of Business Ethics. 71, 3, p. 301-319

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 90
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  3. Published

    Accounting for the Differences Between Delighted and Satisfied Customers

    KWONG, K., LEUNG, W. K. & YAU, O. H. M., 2007, Proceedings of the 9th International Conference of Global Business and Technology Association (GBATA 2007). p. 393-400

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  4. Published

    Alliance scope diversity and firm performance: An organizational identity approach

    YANG, H., Lui, S. & LIN, Z., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  5. Published

    Ambidexterity in product innovation management: The direct and contingent effects on product development performance

    YANG, H. & Atuahene-Gima, K., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  6. Published

    Assessing measurement invariance of export market orientation: A study of Chinese and non-Chinese firms in China

    Murray, J. Y., Gao, G. Y., Kotabe, M. & Zhou, N., 2007, In: Journal of International Marketing. 15, 4, p. 41-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 69
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  7. Published

    Behind mergers and acquisitions: Alliance network embeddedness and learning approaches

    YANG, H. & LIN, Z., 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  8. Published

    Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration

    Dong, M. C. & Li, S. Y., 2007, In: International Journal of Conflict Management. 18, 4, p. 308-324

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 10
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  9. Published

    Customer asset orientation: Antecedents and consequences

    Wang, Y. & Yang, Z., 2007, Proceedings - ICSSSM'06: 2006 International Conference on Service Systems and Service Management. Vol. 1. p. 60-66 4114409

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  10. Published

    Does it pay to get to the top? Contextual factors of branding in search engine marketing

    Cui, N., Dou, W. & Su, C., 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. p. 3572-3575 4340660

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  11. Published

    Harmony Versus Conflict in Asian Business

    YAU, H. M. (ed.), 2007, Hong Kong, PRC: Palagrave Macmillan Publisher.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor)

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  12. Published

    撫古琴學管理

    遊漢明, 2007, In: 信報財經月刊. 365, p. 74 - 80

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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  13. Published

    華人領袖的風格比較篇

    遊漢明, 2007, In: 信報財經月刊. 367, p. 72 - 80

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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  14. 2006
  15. Published

    A review of research methodologies in international business

    Yang, Z., Wang, X. & Su, C., Dec 2006, In: International Business Review. 15, 6, p. 601-617

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 135
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  16. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  17. Published

    Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform

    Bao, Y., Zheng Zhou, K. & Zhou, N., Sep 2006, In: Journal of Business Research. 59, 9, p. 990-998

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 7
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  18. Published

    The impact of interorganizational internet communication on purchasing performance: A study of Chinese manufacturing firms

    Cai, S., Jun, M. & Yang, Z., Aug 2006, In: Journal of Supply Chain Management. 42, 3, p. 16-29

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 35
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  19. Published

    A dynamic nonlinear model of online retail competition using Cusp Catastrophe Theory

    Dou, W. & Ghose, S., Jul 2006, In: Journal of Business Research. 59, 7, p. 838-848

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 34
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  20. Published

    Effects of comparative advertising in high-and low-cognitive elaboration conditions

    Chow, C. W. C. & Luk, C., Jun 2006, In: Journal of Advertising. 35, 2, p. 55-67

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 36
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  21. Published

    Generational and regional differences in media consumption patterns of Chinese Generation X consumers

    Dou, W., Wang, G. & Zhou, N., Jun 2006, In: Journal of Advertising. 35, 2, p. 101-110

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 79
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  22. Published

    Organizational differences in managerial compensation and benefits in Chinese firms

    Ding, D. Z., Akhtar, S. & Ge, G. L., Apr 2006, In: International Journal of Human Resource Management. 17, 4, p. 693-715

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 57
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