College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2008
  2. Published

    當你的顧客犯錯時

    遊漢明, 2008, In: 信報財經月刊. 378, p. 110 - 113

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  3. Published

    零售商的能力與友善如何影響供應商的關係行為,基於信任理論的實證研究

    壽志鋼, 蘇晨汀, 楊志林 & 周南, 2008, In: 管理世界. 第2期, 总第173期, p. 97 - 109

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  4. Published

    領袖的心腹: 為你的組織敲起喪鐘的人物

    遊漢明, 2008, In: 信報財經月刊. 381, p. 111 - 117

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  5. Published

    顧客的錯,都是你的錯

    遊漢明, 2008, In: 信報財經月刊. 376, p. 94 - 97

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  6. 2007
  7. Published

    黌宮秘史

    遊漢明, 1 Dec 2007, In: 信報財經月刊. 369, p. 83 - 88

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  8. Published

    In Search of Harmony

    YAU, H. M., Dec 2007, Harmony versus conflict in Asian business: managing in a turbulent era. You, H. & Chow, R. P. (eds.). Basingstoke: Palagrave Macmillan Publisher, p. 11-30 (The Palgrave Macmillan Asian business series; no.  ).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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  9. Published

    SARS versus the Asian financial crisis

    YAU, H. M., Leung, W. F., Cheung, F. S. L. & Chow, C. W. C., Dec 2007, Harmony versus conflict in Asian business: managing in a turbulent era. Yau, O. H. & Chow, R. P. (eds.). Basingstoke: Palgrave Macmillan, p. 209-230 12. (The Palgrave Macmillan Asian business series).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)

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  10. Published

    Relational governance in buyer-supplier relationship: Structures, processes, and performance implications

    CAI, S., YANG, Z. L. & JUN, M., 17 Nov 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  11. Published

    服務素質的檢閱

    遊漢明, 1 Nov 2007, In: 信報財經月刊. 368, p. 73 - 78

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

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  12. Published

    Glocal understandings: Female readers perceptions of the new woman in Chinese advertising

    Hung, K. H., Li, S. Y. & Belk, R. W., Nov 2007, In: Journal of International Business Studies. 38, 6, p. 1034-1051

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 95
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  13. Published

    Valuation effects of international joint venture formation: Hong Kong listed companies

    Leung, W. & Cheung, F. S. L., Nov 2007, In: Applied Financial Economics Letters. 3, 6, p. 349-357

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journal

    Scopus citations: 1
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  14. Published

    Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis of trust building in high versus low uncertainty avoidance cultures

    Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F., Komor, M. & Shainesh, G., 25 Oct 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  15. Published

    Where do entrepreneurial orientations come from? An investigation on their social origin

    YANG, H. & Dess, G. G., 25 Oct 2007, Entrepreneurial strategic processes. Lumpkin, G. T. & Katz, J. A. (eds.). Bingley, U.K.: JAI Press, Vol. 10. p. 223-247 (Advances in entrepreneurship, firm emergence and growth; vol. 10).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

    Scopus citations: 13
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  16. Published

    The contingent effects of benevolence and integrity on brand trust: An examination of moderators

    Xu, L., YANG, Z. L., Zhou, N. & Li, F., 20 Oct 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  17. Published

    Dancing with the wolf: A longitudinal study of how entrepreneurial firms benefit from strategic alliances with large firms.

    YANG, H. & Zhao, X., 14 Oct 2007.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  18. Published

    A cumulative satisfaction measure model based on dynamic customer expectation

    Shou, Z., Wang, F. & Jia, J., Sep 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing . IEEE, p. 3419-3422 4340622. (2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

    Scopus citations: 3
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  19. Published

    Attitude towards TV Advertising: Cross Cultural Study

    Guo, G., Cheung, F. S., Leung, W. & Chow, C. W., Jun 2007, Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. 郭国庆, 陳洁光, 王核成 & 钱明辉 (eds.). 电子工业出版社, p. 82-90

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  20. Published

    Vertical integration of corporate management in international firms: Implementation of HRM and the asset specificities of firms in China

    Yan, Y., Child, J. & Chong, C. Y., May 2007, In: International Journal of Human Resource Management. 18, 5, p. 788-807

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 9
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  21. Published

    International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

    Cheung, F. S. L. & Leung, W., Apr 2007, In: International Business Review. 16, 2, p. 251-268

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 12
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  22. Published

    Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data

    Zhou, N., Zhuang, G. & Yip, L. S., Apr 2007, In: Industrial Marketing Management. 36, 3, p. 309-321

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 39
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