Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2023
- Published
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns
Yan, C., Yang, Z. & Dai, X., 2023, In: International Journal of Bank Marketing. 41, 4, p. 835-859Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Published
Translating Business Agility into Language for Specific Purposes Teaching: An Exploratory Study on Digital Tools and Genres
Nervino, E., 2023, In: Iperstoria . Spring/Summer 23, 21, p. 67-84 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Virtual Celebrities for Fashion Branding in China
Cheung, F. S. L., Leung, W.-F. & Cheung, C. C. W., 2023, 4th International Symposium on Frontiers of Economics and Management Science (FEMS 2023). Yin, M., Wang, P. & Kuang, T. (eds.). EDP Sciences, 01076. (SHS Web of Conferences; vol. 169).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- 2022
- Published
The impact of the number of participants and platform transparency on prosumers’ creative performance
Zeng, F., Song, Y., Song, Y. A., Zuo, S. & Yu, J., 28 Nov 2022, In: European Journal of Marketing. 56, 10, p. 2749-2773Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
Wang, X., He, J., Curry, D. J. & Ryoo, J. H., Nov 2022, In: Journal of Marketing. 86, 6, p. 155-175Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - Published
Board Group Faultlines, Slack Resource, and Corporate Carbon Performance
Qi, B. & Yang, Z., Oct 2022, In: Sustainability (Switzerland). 14, 20, 13053.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 5 - Published
On Scarcity, Self-threat, and the Avoidance of Financial Advice
So, J. & Agrawal, N., Oct 2022, Advances in Consumer Research. Association for Consumer Research, Vol. 50. p. 140-141Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
When and how virus anthropomorphism intensifies consumer stigma toward patients
Liao, J., Huang, J. & Su, L., Oct 2022, Advances in Consumer Research. Association for Consumer Research, Vol. 50. p. 78 (Advances in Consumer Research).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
食品信息边界对健康性感知及购买意愿的影响
李瑞芹, 郭国庆 & 张秀兰, Oct 2022, In: 营销科学学报. 2, 4 (总第6), p. 37-55Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
Gao, H., Kumar, S., Tan, Y. & Zhao, H., Sept 2022, In: Information Systems Research. 33, 3, p. 935-953Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 18 - Published
Underpinnings of Conceptual Development: How to Select a Theory to Address a Research Question
Hou, T. & LI, J. J., 1 Aug 2022, Academy of Management Proceedings. (Academy of Management Proceedings; vol. 2022, no. 1).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands
Talukdar, N., Yu, S. & Nervino, E., Aug 2022, 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. Flynn, A. G., Mehta, R. P. & Satornino, C. (eds.). American Marketing Association, p. 371-374 (AMA Proceedings; vol. 33).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Order Matters: Rating Service Professionals Reduces Tipping Amount
Chen, J., Xu, A. J., Rodas, M. A. & Liu, X., Aug 2022, 2022 AMA Summer Academic Conference - Light in the Darkness: Marketing’s Role in Driving Positive Change: PROCEEDINGS. Flynn, A. G., Mehta, R. P. & Satornino, C. (eds.). American Marketing Association, p. 437-441 (AMA Proceedings; vol. 33).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
From the “happy few” to the “happy many”: a social semiotic analysis of luxury branding discourse in the social media
Nervino, E., 25 Jul 2022.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
FOOD, EVENT AND PLACE: THE ROLE OF AUTHENTICITY IN BUILDING FOOD TOURISM IMAGE
Wu, C. W., Tan , X., Xu , Y. & Ng , Y. N., 6 Jul 2022, Proceedings of the 27th Annual Conference of the Asia Pacific Tourism Association. Asia Pacific Tourism Association (APTA), p. 392-398Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Love in the 21st century: a social semiotic analysis of 'About Love' by Tiffany & Co.
Nervino, E. & Veloso, F. O. D., 19 Jun 2022.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
A practice unpacked: Unboxing as a consumption practice
Vaudrey, R. K., Jun 2022, In: Journal of Business Research. 145, p. 843-852Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 6 - Published
Unequal participation in joint new product development: The roles of information opportunism concern and contract binding force
Wang, Q., Li, J. J. & Yang, D., Jun 2022, In: Journal of Business Research. 145, p. 21-34Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Competition or spillover? Effects of platform-owner entry on provider commitment
Chi, Y., Qing, P., Jin, Y. J., Yu, J., Dong, M. C. & Huang, L., May 2022, In: Journal of Business Research. 144, p. 627-636Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 8 - Published
Marketing luxury goods in a post-covid world: ESG is the new glam
Nervino, E., May 2022.Research output: Conference Papers › RGC 31B - Invited conference paper (non-refereed items) › Yes
