College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2020
  2. Published

    Corporate Heritage Management: An Empirical Study of Time-Honored Firm’s Brand and Performance

    YAN, Y., XIE, T. & ZHANG, H., 3 Sep 2020.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  3. Published

    Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms

    Zheng, X. V., Ji, L. J. & Su, C., Sep 2020, In: Journal of Retailing. 96, 3, p. 434-444

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 2
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  4. Published

    When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

    Wong, V. C., Su, L. & Lam, H. P., Sep 2020, In: Journal of Marketing. 84, 5, p. 137-153 17 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 2
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  5. Published

    A consensus-based decision model for assessing the health systems

    Xu, Y., Lai, K. K. & Leung, W. K. J., 18 Aug 2020, In: PLoS ONE. 15, 8, 14 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  6. Published

    An Unintended Spillover: Political Social Movement and Corporate Social Responsiveness

    CAI, Y., LIN, F. & YANG, H., 1 Aug 2020, Academy of Management Proceedings. Atinc, G. (ed.). Academy of Management, Vol. 2020 (No. 1).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  7. Published

    Supply chain distribution strategy

    Li, Y., Aug 2020, The Oxford Handbook of Supply Chain Management. Choi, T. Y., Li, J. J., Rogers, D. S., Schoenherr, T. & Wagner, S. M. (eds.). Oxford University Press

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)

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  8. Published

    Red heart to the party? Ceo Oversea Education Experience and Corporate Response to the Belt and Road Initiative

    Cai, Y. & Wang, P., 7 Jul 2020, Academy of International Business Annual Meeting 2020.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  9. Published

    Effects of Contract Ambiguity in Interorganizational Governance

    Zheng, X. V., Griffith, D. A., Ge, L. & Benoliel, U., Jul 2020, In: Journal of Marketing. 84, 4, p. 147-167

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 9
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  10. Published

    Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms

    Zeng, F., Ye, Q., Dong, M. C., Huang, Z. & Liu, Z., Jul 2020, In: Industrial Marketing Management. 88, p. 163-172

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 1
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  11. Published

    Toward a Process-Transfer Model of the Endorser Effect

    Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 4
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  12. Published

    Gratefulness

    Ruiz Serrano, A., May 2020, HALFWAY HOME X: Hong Kong Writing. City University of Hong Kong, p. 7

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 41_Authored play, poem, novel, story

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  13. Published

    To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention

    Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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  14. Online published

    "Be myself" or "Be friends"? Exploring the mechanism between self-construal and sales performance

    Zang, Z., Wang, X., Yang, H. & Chen, C., 24 Apr 2020, (Online published) In: Asian Business and Management.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  15. Published

    When is the Supplier’s Message “Loud and Clear”? Mixed Signals from supplier-Induced Disruptions and the Response

    Cheng, L., Craighead, C. W., Wang, Q. & Li, J. J., Apr 2020, In: Decision Sciences. 51, 2, p. 216-254

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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  16. Published

    The Influence of Product Anthropomorphism on Comparative Judgment

    Huang, F., Wong, V. C. & Wan, E. W., Feb 2020, In: Journal of Consumer Research. 46, 5, p. 936-955 20 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 10
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  17. Published

    Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

    Li, X., Ren, X., Qian, L. & Su, C., Feb 2020, In: Industrial Marketing Management. 85, p. 254-268

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 3
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  18. Published

    Transparency of Behavior-Based Pricing

    Li, X., Li, K. J. & Wang, X. (., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 9
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  19. Published

    Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

    Shen, L., Su, C., Zheng, X. (. & Zhuang, G., Jan 2020, In: Industrial Marketing Management. 84, p. 183-193

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 13
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  20. Published

    “Boss ceiling effect”: brand downgrading consumption of workplace employees

    Jia, F., Yang, Z., Ji, L. & Xu, S., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  21. Published

    How and when AR technology affects product attitude

    Xu, L., Zhang, L., Cui, N. & Yang, Z., 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 6, p. 1226-1241

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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