College of Business

Department of Marketing

Organisational unit: Academic Departments

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Research Output

  1. 2015
  2. Published

    Trust and Control and its Interdependent Effects on the Development of Inter-organizational Social Capital

    Yan, Y., Sep 2015, BAM 2015: The Value of Pluralism in Advancing Management Research, Education and Practice. 34 p.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  3. Published

    Knowing Your Role: The Effect of Status Presentation on Participation Intentions in an Online Community

    Hanson, S., Jiang, L. & Dahl, D., 16 Aug 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  4. Published

    Technological Capabilities, Marketing Capabilities and Innovation Ambidexterity

    ZANG, J., 7 Aug 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  5. Published

    Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2015, In: Journal of Interactive Marketing. 31, p. 42-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 57
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  6. Published

    Transparency for Crisis Communications in the Digital Age: Cases from Food Safety Scandals

    Cheung, F. S. & Leung, W., Aug 2015, Proceedings of 10th Annual London Business Research Conference. World Business Institute

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

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  7. Published

    Use of Pictures and Interactive Posts in Facebook Marketing

    LAU, E. K. W., 24 Jul 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  8. Published

    在綫品牌社群的控制性氛圍、社會資本與品牌社群承諾研究

    ZHANG, N., ZHOU, Z. M., SU, C. & ZHOU, N., 11 Jul 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)

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  9. Published

    Application of Integrated Model of Persuasion to Social Media

    Leung, W. & Cheung, F. S., 7 Jul 2015. 10 p.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  10. Published

    How does organizational learning matter in strategic business performance? The contingency role of guanxi networking

    Chung, H. F. L., Yang, Z. & Huang, P., Jun 2015, In: Journal of Business Research. 68, 6, p. 1216-1224

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 109
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  11. Published

    The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness

    Chang, J., Bai, X. & Li, J. J., Jun 2015, In: Journal of International Marketing. 23, 2, p. 73-93

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 46
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  12. Published

    Tú

    RUIZ SERRANO, A., Jun 2015, Un mismo vuelo. Díaz, O. M. (ed.). Valparaíso: Ediciones Universitarias de Valparaiso, p. 147

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 41_Authored play, poem, novel, story

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  13. Published

    Network Embeddedness as a Dependence Balancing Strategy for Weaker Channel Partners in Emerging Markets

    DONG, C., 13 May 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  14. Published

    The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China

    Liu, Z., Yang, Z., Zeng, F. & Waller, D., May 2015, In: Journal of Business Ethics. 128, 2, p. 411-432

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 20
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  15. Published

    Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels

    Zhou, Y., Zhang, X., Zhuang, G. & Zhou, N., Apr 2015, In: Industrial Marketing Management. 46, p. 147-159

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 76
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  16. Published

    Understanding distributor opportunism in a horizontal network

    Zeng, F., Chen, Y., Dong, M. C. & Zheng, J., Apr 2015, In: Industrial Marketing Management. 46, p. 171-182

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 32
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  17. Published

    制度互補性如何影響跨國企業的海外經營績效: 基於比較制度優勢理論視角

    汪濤, 金珞欣 & 周南, 10 Mar 2015, In: 學術論壇. 38, 3, p. 42 - 47

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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  18. Published

    Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers

    Wei, L. & Xiao, J., Mar 2015, In: Marketing Letters. 26, 1, p. 99-114

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 7
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  19. Published

    Under what institutional conditions do business groups enhance innovation performance?

    Wang, C., Yi, J., Kafouros, M. & Yan, Y., Mar 2015, In: Journal of Business Research. 68, 3, p. 694-702

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 60
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  20. Published

    Mitigating customer distrust in e-commerce: A stability attribution perspective

    JIANG, L., 13 Feb 2015.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

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  21. Published

    An exploratory study on school childrens intent attributions for parental structuring behaviors

    Zhang, L., Tam, V. C. W., Wan, W. W. N., Wu, P. & Luk, C., Feb 2015, In: Psychological Reports. 116, 1, p. 249-273

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 4
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