College of Business

Department of Marketing

Organisational unit: Academic Departments

Research Output

  1. 2025
  2. Published

    What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects

    Ma, C., Wang, B. W., Dai, L., Guan, X. & Yang, Z., Feb 2025, In: Journal of Business Research. 189, 115170.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  3. Published

    Optimal Contracts for Time-Inconsistent Consumers with Heterogenous Beliefs

    Gao, B. & Guo, L., Jan 2025, In: Management Science. 71, 1, p. 861–878 18 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  4. Published

    How does AI surpassing humans influence public innovativeness? A multi-method empirical study

    Ma, Y. M. & Deng, Z., 2025, In: Behaviour & Information Technology. 44, 1, p. 102–119 18 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  5. 2024
  6. Online published

    Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products

    Wang, P. X., Liang, C. & Wang, Q., 11 Dec 2024, (Online published) In: Journal of Marketing.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  7. Published

    The quest for valuable inventions: Knowledge search and the value of patented inventions

    Hou, T., Zhang, L., Li, J. J., Chong, B. & Wu, Y., Dec 2024, In: Technological Forecasting and Social Change. 209, 123794.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  8. Published

    Nonparametric data-driven learning algorithms for multilocation inventory systems

    Zhong, Z. & He, Z., Nov 2024, In: Operations Research Letters. 57, 107163.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  9. Published

    Recovering the Anchoring of Economic Valuations

    GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  10. Published

    The Voice of Customers in Customization

    Guo, L., Nov 2024, In: Management Science. 70, 11, p. 7579-7596

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 2
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  11. Published

    Unifying Procedure-Dependent Preference Reversals: Theory and Experiments

    Guo, L., Nov 2024, In: Management Science. 70, 11, p. 8163–8186

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  12. Online published

    Leveraging large language models for daily tourist demand forecasting

    He, K., Zheng, L., Wu, D. & Zou, Y., 28 Oct 2024, (Online published) In: Current Issues in Tourism. 18 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  13. Published

    The Delicate Equilibrium: Unveiling the Curvilinear Nexus Between Supply Concentration and Organizational Resilience

    Ren, Y., Li, J. J., Zhao, W. & Zhang, L., Oct 2024, In: British Journal of Management. 35, 4, p. 1935–1960 26 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  14. Published

    Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies

    Ma, Y. M., Dai, X. & Deng, Z., 30 Sept 2024, In: Internet Research. 34, 5, p. 1679-1713 35 p.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  15. Online published

    Buyer-seller interaction dynamics: a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms

    Yuan, J., Ahmad, B., Yang, Z. & Ye, Q., 6 Sept 2024, (Online published) In: Journal of Research in Interactive Marketing.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  16. Online published

    Analysis of Travel Mode Choice Behavior between High-Speed Rail and Air Transport Utilizing Large-Scale Ticketing Data

    Cao, W., Chen, Z., Shi, F. & Xu, J., 22 Aug 2024, (Online published) In: Transportation Research Record: Journal of the Transportation Research Board.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  17. Published

    The Credibility of Communication in a Pandemic

    Guo, L., Aug 2024, In: Journal of Marketing Research. 61, 4, p. 638-658

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  18. Online published

    The Dark Side of Voluntary Data Sharing

    Li, X., Li, B. & Yang, Z., 25 Jul 2024, (Online published) In: MIS Quarterly.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  19. Published

    A reductionistic or holistic approach? The impacts of fit patterns of supplier and customer integration on company and supply chain performance

    Wang, Q., Liu, X., Hu, M. & Huo, B., Jul 2024, In: International Journal of Production Economics. 273, 109265.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 2
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  20. Published

    Dual network configurations and invention renewals within the pharmaceutical industry

    Hou, T., Wang, W., Zhang, L., Li, J. J. & Chong, B., 21 Jun 2024, In: Management Decision. 62, 6, p. 2029-2054

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  21. Published

    From Second-Hand to Third-Hand: Reuse and Resale Cycle

    HUANG, F. & WONG, V. C., Jun 2024, In: Journal of Consumer Research. 51, 1, p. 104–113

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  22. Online published

    Conceptual underpinnings: theory selection in strategic management research

    Hou, T. & Li, J. J., 29 May 2024, (Online published) In: Management Decision.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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