Department of Marketing
Organisational unit: Academic Departments
Research Output
- 2025
- Published
What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects
Ma, C., Wang, B. W., Dai, L., Guan, X. & Yang, Z., Feb 2025, In: Journal of Business Research. 189, 115170.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Optimal Contracts for Time-Inconsistent Consumers with Heterogenous Beliefs
Gao, B. & Guo, L., Jan 2025, In: Management Science. 71, 1, p. 861–878 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
How does AI surpassing humans influence public innovativeness? A multi-method empirical study
Ma, Y. M. & Deng, Z., 2025, In: Behaviour & Information Technology. 44, 1, p. 102–119 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 2024
- Online published
Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
Wang, P. X., Liang, C. & Wang, Q., 11 Dec 2024, (Online published) In: Journal of Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The quest for valuable inventions: Knowledge search and the value of patented inventions
Hou, T., Zhang, L., Li, J. J., Chong, B. & Wu, Y., Dec 2024, In: Technological Forecasting and Social Change. 209, 123794.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Nonparametric data-driven learning algorithms for multilocation inventory systems
Zhong, Z. & He, Z., Nov 2024, In: Operations Research Letters. 57, 107163.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
Recovering the Anchoring of Economic Valuations
GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The Voice of Customers in Customization
Guo, L., Nov 2024, In: Management Science. 70, 11, p. 7579-7596Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Unifying Procedure-Dependent Preference Reversals: Theory and Experiments
Guo, L., Nov 2024, In: Management Science. 70, 11, p. 8163–8186Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
Leveraging large language models for daily tourist demand forecasting
He, K., Zheng, L., Wu, D. & Zou, Y., 28 Oct 2024, (Online published) In: Current Issues in Tourism. 18 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The Delicate Equilibrium: Unveiling the Curvilinear Nexus Between Supply Concentration and Organizational Resilience
Ren, Y., Li, J. J., Zhao, W. & Zhang, L., Oct 2024, In: British Journal of Management. 35, 4, p. 1935–1960 26 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 1 - Published
Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies
Ma, Y. M., Dai, X. & Deng, Z., 30 Sept 2024, In: Internet Research. 34, 5, p. 1679-1713 35 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Online published
Buyer-seller interaction dynamics: a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms
Yuan, J., Ahmad, B., Yang, Z. & Ye, Q., 6 Sept 2024, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Online published
Analysis of Travel Mode Choice Behavior between High-Speed Rail and Air Transport Utilizing Large-Scale Ticketing Data
Cao, W., Chen, Z., Shi, F. & Xu, J., 22 Aug 2024, (Online published) In: Transportation Research Record: Journal of the Transportation Research Board.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
The Credibility of Communication in a Pandemic
Guo, L., Aug 2024, In: Journal of Marketing Research. 61, 4, p. 638-658Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Online published
The Dark Side of Voluntary Data Sharing
Li, X., Li, B. & Yang, Z., 25 Jul 2024, (Online published) In: MIS Quarterly.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
A reductionistic or holistic approach? The impacts of fit patterns of supplier and customer integration on company and supply chain performance
Wang, Q., Liu, X., Hu, M. & Huo, B., Jul 2024, In: International Journal of Production Economics. 273, 109265.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - Published
Dual network configurations and invention renewals within the pharmaceutical industry
Hou, T., Wang, W., Zhang, L., Li, J. J. & Chong, B., 21 Jun 2024, In: Management Decision. 62, 6, p. 2029-2054Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- Published
From Second-Hand to Third-Hand: Reuse and Resale Cycle
HUANG, F. & WONG, V. C., Jun 2024, In: Journal of Consumer Research. 51, 1, p. 104–113Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Online published
Conceptual underpinnings: theory selection in strategic management research
Hou, T. & Li, J. J., 29 May 2024, (Online published) In: Management Decision.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review