College of Business

Department of Marketing

Organisational unit: Academic Departments

Official website
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Research Output

  1. 2025
  2. Online published

    The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food

    Meng, L. M., Zhang, E. Y., Duan, S. & Liang, C., 10 Apr 2025, (Online published) In: Journal of Business Ethics.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  3. Online published

    How Do Institutional Forces Promote Social Actions in Life-Threatening Events?

    Cai, S. (Co-first Author), Wang, X. (Co-first Author), Zhou, X. & Yang, Z., 2 Apr 2025, (Online published) In: Journal of Service Research.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  4. Online published

    Technological opportunism on green innovation and the ambivalent effect of atmospheric quality perception

    Ruiz Serrano, A., Li, J. J. & Wang, Q., Jun 2025, In: International Journal of Innovation Studies. 9, 2, p. 129-143

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  5. Published

    A Comparison of Europe Indexes and Emerging Markets Indexes on ESG Activities

    Leung, W.-F. & Cheung, F. S., 12 Mar 2025, In: Journal of Capital Market and Securities Law. 8, 1, p. 8-20

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  6. Online published

    How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation

    Li, H., Li, R., Yang, Z. & Jin, L., 10 Mar 2025, (Online published) In: Psychology and Marketing.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  7. Published

    THE DARK SIDE OF VOLUNTARY DATA SHARING

    Li, X., Li, B. & Yang, Z., Mar 2025, In: MIS Quarterly. 49, 1, p. 155-178

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  8. Online published

    Selling Data to Marketers

    Guo, L., 18 Feb 2025, (Online published) In: Management Science.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  9. Online published

    VR and AR research in the hospitality and tourism industry: a systematic review utilizing the theory-context-characteristics-methodology (TCCM) framework

    Zhang, Z., Wu, D., Wan, Y. K. P. & Cheng, W. L. A., 4 Feb 2025, (Online published) In: Asia Pacific Journal of Tourism Research.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  10. Published

    What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects

    Ma, C., Wang, B. W., Dai, L., Guan, X. & Yang, Z., Feb 2025, In: Journal of Business Research. 189, 115170.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  11. Online published

    Designing Information to Engage Customers

    Guo, L., 20 Jan 2025, (Online published) In: Management Science.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  12. Published

    Optimal Contracts for Time-Inconsistent Consumers with Heterogeneous Beliefs

    Gao, B. & Guo, L., Jan 2025, In: Management Science. 71, 1, p. 861-878

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  13. Published

    How does AI surpassing humans influence public innovativeness? A multi-method empirical study

    Ma, Y. M. & Deng, Z., 2025, In: Behaviour & Information Technology. 44, 1, p. 102–119 18 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  14. 2024
  15. Online published

    Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products

    Wang, P. X., Liang, C. & Wang, Q., 11 Dec 2024, (Online published) In: Journal of Marketing.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  16. Published

    The quest for valuable inventions: Knowledge search and the value of patented inventions

    Hou, T., Zhang, L., Li, J. J., Chong, B. & Wu, Y., Dec 2024, In: Technological Forecasting and Social Change. 209, 123794.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  17. Published

    Nonparametric data-driven learning algorithms for multilocation inventory systems

    Zhong, Z. & He, Z., Nov 2024, In: Operations Research Letters. 57, 107163.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  18. Published

    Recovering the Anchoring of Economic Valuations

    GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1
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  19. Published

    The Voice of Customers in Customization

    Guo, L., Nov 2024, In: Management Science. 70, 11, p. 7579-7596

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 4
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  20. Published

    Unifying Procedure-Dependent Preference Reversals: Theory and Experiments

    Guo, L., Nov 2024, In: Management Science. 70, 11, p. 8163–8186

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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  21. Online published

    Leveraging large language models for daily tourist demand forecasting

    He, K., Zheng, L., Wu, D. & Zou, Y., 28 Oct 2024, (Online published) In: Current Issues in Tourism. 18 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
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  22. Published

    The Delicate Equilibrium: Unveiling the Curvilinear Nexus Between Supply Concentration and Organizational Resilience

    Ren, Y., Li, J. J., Zhao, W. & Zhang, L., Oct 2024, In: British Journal of Management. 35, 4, p. 1935–1960 26 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1
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