College of Business

Department of Marketing

Organisational unit: Academic Departments

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Projects

  1. GRF: Teaching Agents to Buy (TAB): An Incentive Aligned Decision Rule Elicitation Method

    SU, C. (Principal Investigator / Project Coordinator), Ding, M. (Co-Investigator) & YANG, Z. (Co-Investigator)

    1/01/09 → 20/09/12

    Project: Research

  2. GRF: Consumer Online Search Strategy and Its Implications for Search Engine Marketing

    DOU, W. (Principal Investigator / Project Coordinator), CHEN, Y. (Co-Investigator) & WEI, L. (Co-Investigator)

    1/09/08 → 26/11/10

    Project: Research

  3. SRG: Consumer Online Search Strategy and Its Implications for Search Engine Marketing

    DOU, W. (Principal Investigator / Project Coordinator), WEI, L. (Co-Principal Investigator) & CHEN, Y. (Co-Investigator)

    1/04/08 → 30/06/08

    Project: Research

  4. SRG: Dependence Asymmetry, Structural Trust, and Relational Behaviors in Chinese Seller-Buyer Relationships

    SU, C. (Principal Investigator / Project Coordinator), YANG, Z. (Co-Principal Investigator) & ZHOU, N. (Co-Principal Investigator)

    1/04/08 → 3/02/12

    Project: Research

  5. SRG: Exploring the Governance Mechanisms of Quasi-integration in Marketing Channels

    YANG, Z. (Principal Investigator / Project Coordinator), SU, C. (Co-Principal Investigator) & CAI, A. S. (Co-Investigator)

    1/04/08 → 16/07/10

    Project: Research

  6. SRG: Market Knowledge Acquisition in Supplier-Buyer Relationships: The Effects of Social Capital and Contracts

    LI, J. J. (Principal Investigator / Project Coordinator)

    1/04/08 → 30/06/08

    Project: Research

  7. Ger/HKJRS: Antecedents and Consequences of Trust in Relational Service Exchange: Individualistic vs. Collectivisitic Cultures

    YANG, Z. (Principal Investigator / Project Coordinator), Fam, K.-S. (Co-Investigator) & Wangenheim, F. V. (Co-Investigator)

    1/01/08 → 28/04/09

    Project: Research

  8. GRF: Motion Pictures from a Matching Perspective (1) Empirically Estimating the Matching Value between Movie Scripts and Cast (2) Estimating the Value of Movie Scripts

    WEI, L. (Principal Investigator / Project Coordinator) & SHI, M. (Co-Investigator)

    1/01/08 → 4/09/12

    Project: Research

  9. SRG: Contextual Factors of Branding in Search Engine Marketing for Small- and Medium Sized Enterprises

    DOU, W. (Principal Investigator / Project Coordinator), LIM, K. H. (Co-Investigator), WANG, G. W. (Co-Investigator) & ZHOU, N. (Co-Investigator)

    1/04/07 → 23/04/09

    Project: Research

  10. SRG: Exploring the Mechanism of Relational Governance: Its Structures, Processes, and Effects on Buyer’s Costs

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & SU, C. (Co-Investigator)

    1/04/07 → 8/04/10

    Project: Research

  11. SRG: Internationalized ‘Chameleon’ Organizations: An analysis of Market Orientation, Firm-specific Assets, Capabilities and Performance of Hi-tech Firms in China

    YAN, M. Y. (Principal Investigator / Project Coordinator), DING, Z. Q. D. (Co-Investigator), FOXALL, G. R. (Co-Investigator) & TSENG, C. S. (Co-Investigator)

    1/04/07 → 1/04/10

    Project: Research

  12. SRG: Managerial Networks versus Market Orientation: How do They Matter in Emerging Economies

    LI, J. J. (Principal Investigator / Project Coordinator) & Poppo, L. (Co-Investigator)

    1/04/07 → 4/06/09

    Project: Research

  13. GRF: Institutional Distance, Governance Strategy, and Performance in Marketing Channels

    YANG, Z. (Principal Investigator / Project Coordinator), HYMAN, M. R. (Co-Investigator) & ZHOU, N. (Co-Investigator)

    1/01/07 → 4/03/10

    Project: Research

  14. GRF: Interfirm and Interpersonal Influence as Two Communication Behaviors in Marketing Channels

    SU, C. (Principal Investigator / Project Coordinator), YANG, Z. (Co-Investigator), ZHOU, N. (Co-Investigator) & Zhuang, G. (Co-Investigator)

    1/01/07 → 25/02/10

    Project: Research

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