College of Business

Department of Marketing

Organisational unit: Academic Departments

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Projects

  1. NSFC-SRI: 嵌入关系作为营销渠道中企业间治理机制：对其成因及后果的双边动态研究

    YANG, Z. (Principal Investigator / Project Coordinator)

    1/01/12 → 31/12/15

    Project: Research

  2. TDG(CityU): Analyzing Ageing Societies: A Discovery and Cross-disciplinary Approach

    CHONG, M. L. A. (Principal Investigator / Project Coordinator), FOK, S. C. V. (Co-Investigator), LEUNG, M.-Y. (Co-Investigator) & YEUNG, D. (Co-Investigator)

    1/09/11 → 30/11/12

    Project: Research

  3. SRG: Is Information Aesthetics Always Better? Effects of Aesthetic Elements on Consumer Decision-making

    WEN, N. (Principal Investigator / Project Coordinator) & LURIE, N. (Co-Investigator)

    1/05/11 → 29/12/14

    Project: Research

  4. SRG: Relationship Capability, Creation of Trust and Control: Differing Perspectives on International Strategic Alliances

    YAN, M. Y. (Principal Investigator / Project Coordinator) & DING, Z. Q. D. (Co-Principal Investigator)

    1/05/11 → 7/03/14

    Project: Research

  5. SRG: Strength of Social Network Ties and Knowledge Transfer: The Role of Guanxi Orientation in China

    YANG, Z. (Principal Investigator / Project Coordinator) & CAI, A. S. (Co-Investigator)

    1/05/11 → 31/10/13

    Project: Research

  6. GRF: Partner Noncooperation and Relationship Recuperation in Buyer-Supplier Relationships: A Longitudinal Examination

    LI, J. J. (Principal Investigator / Project Coordinator) & Zhang, C. (Co-Investigator)

    1/01/11 → 26/02/14

    Project: Research

  7. GRF: How Do Businesspeople Get Embedded? A Longitudinal Study of the Influence of Economic, Institutional, and Social Forces on Embedded Ties in Interfirm Relationships

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator), Fam, K.-S. (Co-Investigator) & SU, C. (Co-Investigator)

    1/11/10 → 20/06/14

    Project: Research

  8. GRF: Addressing Carbon Emissions through Operational Excellence and Supply Chain Coordination

    LI, Y. D. (Principal Investigator / Project Coordinator) & Benjaafar, S. (Co-Investigator)

    1/10/10 → 27/05/14

    Project: Research

  9. GRF: Explaining Brand Website Design and Consumer Reaction toward Online Branding: A Web Perception-Reaction Model

    DOU, W. (Principal Investigator / Project Coordinator), CHEUNG, M. (Co-Investigator), LI, Q. (Co-Investigator) & LI, H. (Co-Investigator)

    1/08/10 → 24/04/14

    Project: Research

  10. GRF: Modeling Longitudinal E-commerce Sales Responses with Attribute-Level Consumer Review Scores Using Text Mining

    DOU, W. (Principal Investigator / Project Coordinator), CHEN, Y. (Co-Investigator) & LIU, W. (Co-Investigator)

    1/08/10 → 1/11/13

    Project: Research

  11. SRG: Creating a Competitive Landscape for Resource Investment: Bilateral Analyses of Capability Deployment and Control in Sino-Foreign Firms

    YAN, M. Y. (Principal Investigator / Project Coordinator), DING, Z. Q. D. (Co-Investigator) & FOXALL, G. R. (Co-Investigator)

    1/04/10 → 3/04/13

    Project: Research

  12. SRG: Modeling Longitudinal E-Commerce Sales Responses with Attribute-Level Consumer Review Scores Using Text Mining

    DOU, W. (Principal Investigator / Project Coordinator), CHEN, Y. (Co-Investigator) & LIU, W. (Co-Investigator)

    1/04/10 → 30/06/10

    Project: Research

  13. SRG: Robust Combinatorial Auctions for Transportation Service Procurement with Uncertain Demand

    LI, Y. D. (Principal Investigator / Project Coordinator)

    1/04/10 → 30/10/12

    Project: Research

  14. GRF: A Longitudinal Investigation of the Value Co-creation Process in Business-to-Business Market

    ZHOU, N. (Principal Investigator / Project Coordinator), DOU, W. (Co-Investigator) & WANG, G. W. (Co-Investigator)

    1/01/10 → 31/08/12

    Project: Research

  15. GRF: Fixed Price versus Bargaining: Competitive Implications of Asymmetric Pricing Formats

    ZENG, X. M. (Principal Investigator / Project Coordinator), Dasgupta, S. (Co-Investigator) & WEINBERG, C. B. (Co-Investigator)

    1/11/09 → 24/07/13

    Project: Research

  16. ITF: Use-IT-Easy: A Low Cost, High Performance Mobile RFID Platform

    LIM, L. C. A. (Principal Investigator / Project Coordinator), CHE, C. H. (Co-Investigator), FUNG, C. Y. (Co-Investigator), LI, Y. D. (Co-Investigator), Min, H. (Co-Investigator), REN, H. (Co-Investigator), Xu, D. (Co-Investigator), Xu, Z. (Co-Investigator), XUE, Q. (Co-Investigator) & YUNG, K. N. E. (Co-Investigator)

    1/10/09 → 30/09/11

    Project: Research

  17. ITF(CityU): Use-IT-Easy: A Low Cost, High Performance Mobile RFID Platform (CityU matching fund)

    LIM, L. C. A. (Principal Investigator / Project Coordinator), CHIANG, W. Y. K. (Co-Investigator) & LI, Y. D. (Co-Investigator)

    1/10/09 → 17/12/12

    Project: Research

  18. SRG: Response Strategies to Noncooperative Incidents in Distribution Partnerships

    LI, J. J. (Principal Investigator / Project Coordinator) & Zhang, C. (Co-Investigator)

    1/04/09 → 15/02/12

    Project: Research

  19. SRG: Synergetic Effects of Advertising and Interpersonal Communications in Social Networking Media: Theory and Field Experiments

    DOU, W. (Principal Investigator / Project Coordinator), CHEN, Y. (Co-Investigator), LI, H. (Co-Investigator) & WANG, G. W. (Co-Investigator)

    1/04/09 → 7/05/12

    Project: Research

  20. GRF: Social Capital, Legal Contracts, and Market Knowledge Acquisition in Supplier-Buyer Relationships

    LI, J. J. (Principal Investigator / Project Coordinator) & SU, C. (Co-Investigator)

    1/01/09 → 2/02/12

    Project: Research

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