College of Business

Department of Marketing

Organisational unit: Academic Departments

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Projects

  1. GRF: Between Contracts and Trust: Disentangling the Safeguarding and Coordination Effects over the Relationship Lifecycle

    SU, C. (Principal Investigator / Project Coordinator)

    1/01/17 → 15/06/20

    Project: Research

  2. NSFC-SRI: 市场演变与品牌竞争动态：制度分析

    YANG, Z. (Principal Investigator / Project Coordinator)

    1/01/17 → 31/12/20

    Project: Research

  3. GRF: Being Secure While Being Dependent: Dependence Balancing Strategies for Weaker Partners in Channel Relationships

    DONG, C. M. (Principal Investigator / Project Coordinator) & SU, C. (Co-Investigator)

    1/01/16 → 27/12/19

    Project: Research

  4. GRF: Unnatural Relationship Dissolution in Franchise Relationships: A Dual-Agency Perspective

    ZHENG, X. (Principal Investigator / Project Coordinator), GRUNHAGEN, M. (Co-Investigator) & WANG, J. J. (Co-Investigator)

    1/01/16 → 18/06/19

    Project: Research

  5. NSFC-SRI: 道歉还是否认？ 企业如何选择危机响应策略：基于稳定性归因视角

    JIANG, L. (Principal Investigator / Project Coordinator)

    1/01/16 → 31/12/18

    Project: Research

  6. GRF: The Determinants and Benefits of Inter-organization Performance Measurement Alignment among Chinese Suppliers

    YANG, Z. (Principal Investigator / Project Coordinator), BLISS, M. A. G. (Co-Investigator) & O'CONNOR, N. G. (Co-Investigator)

    1/11/15 → 4/04/19

    Project: Research

  7. GRF: The Confluence of Exchange Hazards and Institutional Forces on Opportunism in an Emerging Market

    LI, J. J. (Principal Investigator / Project Coordinator)

    1/10/15 → 2/10/18

    Project: Research

  8. ECS: Do Mobile Messaging Apps Decrease the Revenue of Wireless Carriers?

    WANG, K. Y. (Principal Investigator / Project Coordinator)

    1/09/15 → 6/01/16

    Project: Research

  9. GRF: Knowledge Co-Creation in Marketing Channel

    WANG, J. J. (Principal Investigator / Project Coordinator)

    1/08/15 → 3/07/19

    Project: Research

  10. GRF: A Longitudinal Examination of the Roles of Project Designs and Social Engagement in a Dynamic Crowdfunding Process

    LI, Y. S. (Principal Investigator / Project Coordinator), Chan, K. W. (Co-Investigator) & Zhu, J. J. (Co-Investigator)

    1/01/15 → 18/12/18

    Project: Research

  11. GRF: Consumption in the Context of Positive and Negative Social Interactions

    ZENG, X. M. (Principal Investigator / Project Coordinator), Chen, X.-P. (Co-Investigator) & Zhang, C. (Co-Investigator)

    1/01/15 → 19/12/17

    Project: Research

  12. GRF: How Can I Trust You? Trust Ambivalence and Governance Complexity in Intreorganizational Relationships

    SU, C. (Principal Investigator / Project Coordinator)

    1/01/15 → 12/06/18

    Project: Research

  13. GRF: Strategic Intertemporal Pricing with Heterogeneous Risk Attitudes for Efficient Product Evaluation, Learning, and Adoption

    CHIANG, W. Y. K. (Principal Investigator / Project Coordinator) & WEI, L. (Co-Investigator)

    1/01/15 → 3/07/18

    Project: Research

  14. TBRS: Delivering 21st Century Healthcare in Hong Kong - Building a Quality-and-Efficiency Driven System

    CHEN, Y. F. (Principal Investigator / Project Coordinator), YAN, H. (Co-Principal Investigator), YAU, K. W. K. (Co-Principal Investigator), HU, Q. (Co-Investigator), HUI, Y. V. (Co-Investigator), KIM, J. B. (Co-Investigator), LAI, K. K. (Co-Investigator), LEUNG, E. (Co-Investigator), LI, Y. D. (Co-Investigator), LIN, K. Y. C. (Co-Investigator), PANG, Z. (Co-Investigator), YU, Y. (Co-Investigator) & ZHAO, J. L. (Co-Investigator)

    1/11/14 → 12/11/20

    Project: Research

  15. GRF: Managerial Ties, Knowledge Acquisition, and Institutional Environment

    WANG, J. J. (Principal Investigator / Project Coordinator), YANG, H. (Co-Investigator) & ZHONG, W. (Co-Investigator)

    1/09/14 → 14/02/18

    Project: Research

  16. GRF: ”Too hurry to decide” : A “ Big Data” Investigation of Antecedents and Consequences of Bidder Decision Quality in Fast Live Auctions

    DOU, W. (Principal Investigator / Project Coordinator), LI, H. (Co-Investigator), MA, L. (Co-Investigator) & Qin, K. (Co-Investigator)

    1/08/14 → 14/02/18

    Project: Research

  17. GRF: Tap Into Product Cocreation Model-Crowd, Idea, Product Development, and Market Performance In Crowdsourcing

    LI, Y. S. (Principal Investigator / Project Coordinator), Chan, K. W. (Co-Investigator) & Zhu, J. J. (Co-Investigator)

    1/07/14 → 2/10/18

    Project: Research

  18. ResCtrs: China Business and Economic Development Research Centre

    YANG, H. (Principal Investigator / Project Coordinator), DAVISON, R. M. (Co-Investigator), LI, Y. D. (Co-Investigator), LI, K. W. (Co-Investigator) & MO, L. L. P. (Co-Investigator)

    8/05/14 → 24/01/16

    Project: Research

  19. GRF: An Examination of Trust Repair upon Supply Chain Disruptions: The Role of Organizational Justice

    LI, J. J. (Principal Investigator / Project Coordinator) & Wang, Q. (Co-Investigator)

    1/01/14 → 28/06/17

    Project: Research

  20. ECS: Does Thinking "Outside of the Box" Make People Feel "Full"?: The Influence of Consumer Creativity on Satiation for Unhealthy Foods

    WEN, N. (Principal Investigator / Project Coordinator)

    1/01/14 → 22/03/18

    Project: Research

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