College of Business

Department of Marketing

Organisational unit: Academic Departments

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Projects

  1. ECS: Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value

    TAN, Y. C. (Principal Investigator / Project Coordinator)

    1/09/21 → …

    Project: Research

  2. GRF: To Be Unified or Divergent? The Performance Implications of Information Variance across Multiple E-Sellers Offering an Identical Product

    DONG, C. M. (Principal Investigator / Project Coordinator)

    1/08/21 → 29/06/22

    Project: Research

  3. CRF: Resilient PPE Supply Chains for Hong Kong Health Systems: Current and Post Covid-19 Pandemic

    YAN, H. (Principal Investigator / Project Coordinator), CHEN, Y. F. (Co-Principal Investigator), DAI, T. (Co-Principal Investigator), FUNG, H. (Co-Principal Investigator), LI, Y. D. (Co-Principal Investigator), QIN, S. Z. J. (Co-Principal Investigator), SHUM, S. W. H. (Co-Principal Investigator), TSO, K. F. G. (Co-Principal Investigator), WONG, E. L. (Co-Principal Investigator), ZHANG, Q. (Co-Principal Investigator) & LAU, M. Y. P. (Collaborator)

    1/03/21 → …

    Project: Research

  4. GRF: Beyond Locations: The Contingent Effects of Governance Mechanisms in Regional Clustering of Franchised Outlets

    ZHENG, X. (Principal Investigator / Project Coordinator)

    1/01/21 → 25/06/24

    Project: Research

  5. GRF: Luring Customers on Search Platforms Using List Price: A Theoretical and Empirical Analysis

    YU, J. J. (Principal Investigator / Project Coordinator)

    1/01/21 → 8/06/21

    Project: Research

  6. GRF: Online Assortment Planning with Ranking-based Choice Models

    LI, Y. D. (Principal Investigator / Project Coordinator) & CHEN, X. (Co-Investigator)

    1/01/21 → 25/06/24

    Project: Research

  7. GRF: When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets

    ZHAO, H. (Principal Investigator / Project Coordinator), Gao, H. (Co-Investigator) & TAN, Y. R. (Co-Investigator)

    1/01/21 → 27/12/24

    Project: Research

  8. NSFC-SRI: 外部突发事件对本土企业及跨国公司的市场战略影响

    YANG, Z. (Principal Investigator / Project Coordinator) & 刘雨梦 (Co-Investigator)

    1/01/21 → …

    Project: Research

  9. GRF: New and Short-life-cycle Product Procurement Decisions: Machine Learning and Risk Control

    CHEN, Y. F. (Principal Investigator / Project Coordinator) & LI, Y. D. (Co-Investigator)

    1/11/20 → 29/04/24

    Project: Research

  10. ECS: Personalized Pricing and Consumer Deliberation

    LI, X. (Principal Investigator / Project Coordinator)

    1/11/20 → 1/07/21

    Project: Research

  11. ECS: Mind Your Friends and Family: When Feeling Socially Connected Leads to Cognitive Laziness

    PARK, J. J. (Principal Investigator / Project Coordinator)

    1/09/19 → 16/02/23

    Project: Research

  12. ECS:  The Value of Information in Targeted Advertising

    YU, J. J. (Principal Investigator / Project Coordinator)

    1/08/19 → 23/06/21

    Project: Research

  13. GRF: Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations

    YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)

    1/01/19 → 21/06/23

    Project: Research

  14. GRF: Inharmonious Reseller Rewards: The Impact of the Social Comparison of Rewards on Reseller Performance within Marketing Channels

    DONG, C. M. (Principal Investigator / Project Coordinator) & GU, F. F. (Co-Investigator)

    1/01/19 → 14/12/22

    Project: Research

  15. ECS: Perspective Flexibility Matters: The Effects of Cultural Syndromes on Attribution of Service Failure

    WONG, C. (Principal Investigator / Project Coordinator)

    1/01/19 → 22/06/22

    Project: Research

  16. GRF: Robust Dual Sourcing with Two Spot Market Supplies

    LI, Y. D. (Principal Investigator / Project Coordinator) & CHEN, Y. F. (Co-Investigator)

    1/01/19 → 27/06/22

    Project: Research

  17. NSFC-SRI: “一带一路”企业市场导向战略和领导力对价值共创的影响：政府支持、文化差异、资源差异和制度差异的调节作用

    LI, J. J. (Principal Investigator / Project Coordinator)

    1/01/19 → 31/12/22

    Project: Research

  18. NSFC-SRI: 差异化的分销商激励:营销渠道中社会比较对分销商绩效的影响研究

    DONG, C. M. (Principal Investigator / Project Coordinator)

    1/01/19 → 31/12/21

    Project: Research

  19. TDG(CityU): Developing CEM Simulations as a Powerful Courseware for Students to Learn CustomerExperience Management

    YANG, Z. (Principal Investigator / Project Coordinator)

    31/03/18 → …

    Project: Research

  20. GRF: Governance Mechanisms and Opportunism at the Top and Operating Hierarchical Levels in Marketing Channels

    LI, J. J. (Principal Investigator / Project Coordinator)

    1/01/18 → 24/12/20

    Project: Research

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