Department of Marketing
Organisational unit: Academic Departments
Projects
GRF: Dynamic Pricing and Channel Management: Substitutes or Complements?
LI, Y. D. (Principal Investigator / Project Coordinator) & Zhang, D. (Co-Investigator)
1/01/25 → …
Project: Research
GRF: Return it! How Infinite Scrolling versus Pagination Influence Online Product Return
SU, L. (Principal Investigator / Project Coordinator) & SENGUPTA, J. (Co-Investigator)
1/01/25 → …
Project: Research
GRF: Trustless Advertising Auctions with Asymmetric Information
DESPOTAKIS, S. (Principal Investigator / Project Coordinator)
1/01/25 → …
Project: Research
TDG(CityU): Team-based Learning: Student-led Social Media Promotion of CityUHK Brand
ZHAO, H. (Principal Investigator / Project Coordinator)
1/11/24 → …
Project: Research
RIF: Integrating ChatGPT with Search Engine, Recommender System and Online Advertising to Enhance User Experience on Online Service Platforms
ZHAO, X. (Principal Investigator / Project Coordinator), KING, I. K. C. (Co-Investigator), LI, Y. D. (Co-Investigator), Li, Q. (Co-Investigator), QIN, S. Z. J. (Co-Investigator) & Xu, J. (Co-Investigator)
1/06/24 → …
Project: Research
GRF: Are Smartphones Always Bad for Our Brain? The Positive Effect of Taking a Break with a Smartphone on Creativity
SONG, C. E. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
GRF: Biased Recommendation with Superior Knowledge and Implications of Data Compliance
XU, Z. (Principal Investigator / Project Coordinator), DUKES, A. (Co-Investigator) & LU, M. Y. (Co-Investigator)
1/01/24 → …
Project: Research
GRF: Defensive Response to Negative Reviews in P2P Markets
ZHAO, H. (Principal Investigator / Project Coordinator) & Kumar, S. (Co-Investigator)
1/01/24 → …
Project: Research
GRF: It Is Too Early to Say "Thank You": Pre-Action Appreciation Backlashes Prosocial Behaviors
SU, L. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
DON_RMG: Stay or Leave? Drivers and Consequences of MNCs' Strategic Choice When Facing Exogenous Events - RMGS
YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)
1/01/24 → …
Project: Research
SCGov-CRI: 用户数据监管法规下的营销模型： 人工智能算法推荐与数据披露
XU, Z. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
NSFC-SRI: 页面布局设计如何影响消费者的购买行为
SU, L. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
SZGov-SRI: 供应链关系在推动深圳企业ESG绩效方面的作用：组织和社会网络的视角
YANG, Z. (Principal Investigator / Project Coordinator)
24/11/23 → …
Project: Research
GRF: Robust Dynamic Pricing for Multiple Perishable Products
LI, Y. D. (Principal Investigator / Project Coordinator) & Zhang, D. (Co-Investigator)
1/01/23 → …
Project: Research
GRF: The Influence of Scheduling Styles on Consumers' Preference for Environmentally Friendly Products
SU, L. (Principal Investigator / Project Coordinator)
1/12/22 → …
Project: Research
ECS: More Extreme on the Phone: Smartphone Use Leads to Extreme Opinion Expression
SONG, C. E. (Principal Investigator / Project Coordinator)
1/08/22 → …
Project: Research
TDG(CityU): Role-based Leaning in the Metaverse: Integrating Virtual Reality to Teaching Marketing
YANG, Z. (Principal Investigator / Project Coordinator)
1/06/22 → 25/02/25
Project: Research
GRF: A Structural Model of Assortment Choice: Theory and Empirical Analysis
GUO, L. (Principal Investigator / Project Coordinator)
1/01/22 → …
Project: Research
ECS: The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry
DESPOTAKIS, S. (Principal Investigator / Project Coordinator)
1/01/22 → …
Project: Research
GRF: When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations
ZHENG, X. (Principal Investigator / Project Coordinator) & LI, J. J. (Co-Investigator)
1/01/22 → 27/12/24
Project: Research
