College of Business

Department of Marketing

Organisational unit: Academic Departments

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Projects

  1. GRF: Are Smartphones Always Bad for Our Brain? The Positive Effect of Taking a Break with a Smartphone on Creativity

    SONG, C. E.

    1/01/24 → …

    Project: Research

  2. GRF: Biased Recommendation with Superior Knowledge and Implications of Data Compliance

    XU, Z., DUKES, A. & LU, M. Y.

    1/01/24 → …

    Project: Research

  3. GRF: Defensive Response to Negative Reviews in P2P Markets

    ZHAO, H. & Kumar, S.

    1/01/24 → …

    Project: Research

  4. GRF: It Is Too Early to Say "Thank You": Pre-Action Appreciation Backlashes Prosocial Behaviors

    SU, L.

    1/01/24 → …

    Project: Research

  5. GRF: Robust Dynamic Pricing for Multiple Perishable Products

    LI, Y. D. & Zhang, D.

    1/01/23 → …

    Project: Research

  6. REG: Research Enhancement Grant for RAE Impact Cases - Sub-project (MKT)

    LI, Y. D.

    1/12/22 → …

    Project: Research

  7. GRF: The Influence of Scheduling Styles on Consumers' Preference for Environmentally Friendly Products

    SU, L.

    1/12/22 → …

    Project: Research

  8. ECS: More Extreme on the Phone: Smartphone Use Leads to Extreme Opinion Expression

    SONG, C. E.

    1/08/22 → …

    Project: Research

  9. TDG(CityU): Role-based Leaning in the Metaverse: Integrating Virtual Reality to Teaching Marketing

    YANG, Z.

    1/06/22 → …

    Project: Research

  10. SIRG: The Role of Franchise Contracts in Optimizing Franchise Relationships Outcomes: A Data Science Approach

    ZHENG, X., LI, L., WANG, P. & Huang, J.

    1/05/22 → …

    Project: Research

  11. REG: Research Enhancement Grant for RAE (CB) - MKT

    LI, Y. D.

    1/03/22 → …

    Project: Research

  12. ECS: The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry

    DESPOTAKIS, S.

    1/01/22 → …

    Project: Research

  13. GRF: When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations

    ZHENG, X. & LI, J. J.

    1/01/22 → …

    Project: Research

  14. ECS: Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value

    TAN, Y. C.

    1/09/21 → …

    Project: Research

  15. GRF: To Be Unified or Divergent? The Performance Implications of Information Variance across Multiple E-Sellers Offering an Identical Product

    DONG, C. M.

    1/08/21 → 29/06/22

    Project: Research

  16. CRF: Resilient PPE Supply Chains for Hong Kong Health Systems: Current and Post Covid-19 Pandemic

    YAN, H., CHEN, Y. F., DAI, T., FUNG, H., LI, Y. D., QIN, S. Z. J., SHUM, S. W. H., TSO, K. F. G., WONG, E. L. & ZHANG, Q.

    1/03/21 → …

    Project: Research

  17. GRF: Beyond Locations: The Contingent Effects of Governance Mechanisms in Regional Clustering of Franchised Outlets

    ZHENG, X.

    1/01/21 → …

    Project: Research

  18. GRF: Luring Customers on Search Platforms Using List Price: A Theoretical and Empirical Analysis

    YU, J. J.

    1/01/21 → 8/06/21

    Project: Research

  19. GRF: Online Assortment Planning with Ranking-based Choice Models

    LI, Y. D. & Chen, X.

    1/01/21 → …

    Project: Research

  20. GRF: When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets

    ZHAO, H., Gao, H. & TAN, Y. R.

    1/01/21 → …

    Project: Research

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