College of Business

Department of Marketing

Organisational unit: Academic Departments

Activities and conferences

Activities

  1. 2022
  2. Journal of Business-to-Business Marketing (Journal)

    Zhilin YANG (Editor-in-Chief)

    Jul 2022 → …

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  3. Frontiers in Artificial Intelligence (Journal)

    Zhilin YANG (Editor-in-Chief)

    2022 → …

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  4. Sustainability (Journal)

    Zhilin YANG (Editor-in-Chief)

    20222023

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  5. Young Consumers (Journal)

    Zhilin YANG (Editor-in-Chief)

    20222023

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  6. 2021
  7. International Journal of Emerging Markets (Journal)

    Zhilin YANG (Editor-in-Chief)

    20212022

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  8. 2020
  9. Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

    Huazhong ZHAO (Speaker)

    7 Nov 2020

    Activity: Talk/lecture or presentationPresentation

  10. 2019
  11. A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Jung Ju YU (Speaker)

    25 Jun 2019

    Activity: Talk/lecture or presentationTalk/lecture

  12. International Academic Conferences in Prague 2019: Economics, Management and Marketing

    Sau Lan Fanny CHEUNG (Presenter) & Wing Fai Leung (Participant)

    24 Jun 2019

    Activity: Participating in or organising a conference / an eventParticipation in conference

  13. Targeted Advertising and Consumer Inference

    Jung Ju YU (Speaker)

    17 May 2019

    Activity: Talk/lecture or presentationTalk/lecture

  14. Targeted Advertising: How Consumers Make Inferences

    Jung Ju YU (Speaker)

    13 Feb 2019

    Activity: Talk/lecture or presentationTalk/lecture

  15. Games and Economic Behavior (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  16. International Marketing Review (Journal)

    Zhilin YANG (Editor-in-Chief)

    20192020

    Activity: Publication peer-review and editorial work (RGC: 61)Editorial membership and others

  17. Marketing Science (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  18. Quantitative Marketing and Economics (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  19. 2018
  20. 10th Biennial Conference of Hong Kong Economic Association

    Wing Fai Leung (Presenter) & Sau Lan Fanny CHEUNG (Participant)

    14 Dec 2018

    Activity: Participating in or organising a conference / an eventParticipation in conference

  21. Status Leaders, Hubs and Their Social Influence

    Huazhong ZHAO (Speaker)

    16 Jun 2018

    Activity: Talk/lecture or presentationPresentation

  22. 40th Annual ISMS Marketing Science Conference

    Huazhong ZHAO (Presenter)

    13 Jun 201816 Jun 2018

    Activity: Participating in or organising a conference / an eventParticipation in conference

  23. Neuro-Linguistic Programming in sales

    Andres RUIZ SERRANO (Participant)

    8 Jan 20188 Feb 2018

    Activity: Participating in or organising a conference / an eventParticipation in workshop, seminar, course

  24. 2017
  25. Foundations of Digital Marketing

    Andres RUIZ SERRANO (Participant)

    20 Jun 201728 Jul 2017

    Activity: Participating in or organising a conference / an eventParticipation in workshop, seminar, course

  26. The Competitiveness of Social Interactions as a Marketing Variable in Social Gaming

    Huazhong ZHAO (Speaker)

    8 Jun 2017

    Activity: Talk/lecture or presentationPresentation

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