College of Business

Department of Marketing

Organisational unit: Academic Departments

Activities and conferences

Activities

  1. 2020
  2. Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

    Huazhong ZHAO (Speaker)

    7 Nov 2020

    Activity: Talk/lecture or presentationPresentation

  3. 2019
  4. A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Jung Ju YU (Speaker)

    25 Jun 2019

    Activity: Talk/lecture or presentationTalk/lecture

  5. International Academic Conferences in Prague 2019: Economics, Management and Marketing

    Sau Lan Fanny CHEUNG (Presenter) & Wing Fai Leung (Participant)

    24 Jun 2019

    Activity: Participating in or organising a conference / an eventParticipation in conference

  6. Targeted Advertising and Consumer Inference

    Jung Ju YU (Speaker)

    17 May 2019

    Activity: Talk/lecture or presentationTalk/lecture

  7. Targeted Advertising: How Consumers Make Inferences

    Jung Ju YU (Speaker)

    13 Feb 2019

    Activity: Talk/lecture or presentationTalk/lecture

  8. Games and Economic Behavior (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  9. Marketing Science (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  10. Quantitative Marketing and Economics (Journal)

    Jung Ju YU (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work (RGC: 61)Publication peer-review

  11. 2018
  12. 10th Biennial Conference of Hong Kong Economic Association

    Wing Fai Leung (Presenter) & Sau Lan Fanny CHEUNG (Participant)

    14 Dec 2018

    Activity: Participating in or organising a conference / an eventParticipation in conference

  13. Status Leaders, Hubs and Their Social Influence

    Huazhong ZHAO (Speaker)

    16 Jun 2018

    Activity: Talk/lecture or presentationPresentation

  14. 40th Annual ISMS Marketing Science Conference

    Huazhong ZHAO (Presenter)

    13 Jun 201816 Jun 2018

    Activity: Participating in or organising a conference / an eventParticipation in conference

  15. Neuro-Linguistic Programming in sales

    Andres RUIZ SERRANO (Participant)

    8 Jan 20188 Feb 2018

    Activity: Participating in or organising a conference / an eventParticipation in workshop, seminar, course

  16. 2017
  17. Foundations of Digital Marketing

    Andres RUIZ SERRANO (Participant)

    20 Jun 201728 Jul 2017

    Activity: Participating in or organising a conference / an eventParticipation in workshop, seminar, course

  18. The Competitiveness of Social Interactions as a Marketing Variable in Social Gaming

    Huazhong ZHAO (Speaker)

    8 Jun 2017

    Activity: Talk/lecture or presentationPresentation

  19. 39th Annual ISMS Marketing Science Conference

    Huazhong ZHAO (Presenter)

    7 Jun 201710 Jun 2017

    Activity: Participating in or organising a conference / an eventParticipation in conference

  20. 2016
  21. China Business Culture Research Conference

    Zhilin YANG (Co-Chair)

    16 Oct 201617 Oct 2016

    Activity: Participating in or organising a conference / an eventParticipation in conference

  22. Social Norms, Social Change

    Andres RUIZ SERRANO (Participant)

    19 Jul 201624 Sep 2016

    Activity: Participating in or organising a conference / an eventParticipation in workshop, seminar, course

  23. China Marketing International Conference 2016

    Zhilin YANG (Co-Chair)

    8 Jul 201611 Jul 2016

    Activity: Participating in or organising a conference / an eventParticipation in conference

  24. Asian Journal of Business Research (Journal)

    Zhilin YANG (Editor-in-Chief)

    1 Jul 201630 Jun 2017

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

  25. Industrial Marketing Management (Journal)

    Zhilin Yang (Editorial Board Member)

    1 Jul 201630 Jun 2017

    Activity: Publication peer-review and editorial work (RGC: 61)61_Journal editor

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