College of Business

Department of Marketing

Organisational unit: Academic Departments

Official website
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Latest Publications

  1. Online published
    The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
    Meng, L. M., Zhang, E. Y., Duan, S. & Liang, C., 10 Apr 2025, (Online published) In: Journal of Business Ethics.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  2. Published
    A Comparison of Europe Indexes and Emerging Markets Indexes on ESG Activities
    Leung, W.-F. & Cheung, F. S., 12 Mar 2025, In: Journal of Capital Market and Securities Law. 8, 1, p. 8-20

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  3. Published
    THE DARK SIDE OF VOLUNTARY DATA SHARING
    Li, X., Li, B. & Yang, Z., Mar 2025, In: MIS Quarterly. 49, 1, p. 155-178

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  4. Online published
    Selling Data to Marketers
    Guo, L., 18 Feb 2025, (Online published) In: Management Science.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  5. Online published
    VR and AR research in the hospitality and tourism industry: a systematic review utilizing the theory-context-characteristics-methodology (TCCM) framework
    Zhang, Z., Wu, D., Wan, Y. K. P. & Cheng, W. L. A., 4 Feb 2025, (Online published) In: Asia Pacific Journal of Tourism Research.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Most downloaded

  1. Downloads 539
    Understanding the differences between Chinese and Western business practices: insights into Confucian philosophy
    Zhu, N., Yang, Z., Cai, S. & Sun, H., 2022, In: European Journal of International Management. 17, 2-3, p. 180-197

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
  2. Downloads 487
    Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
    Liang, Y. (Co-first Author), Huang, Z. (Co-first Author) & Su, L. (Co-first Author), Aug 2023, In: Journal of Marketing Research. 60, 4, p. 812-833

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 4
  3. Downloads 445
    “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
    Su, L. (Co-first Author), Sengupta, J. (Co-first Author), Li, Y. (Co-first Author) & Chen, F., 11 May 2023, (Online published) In: Journal of Consumer Research. ucad033.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 10
  4. Downloads 196
    Consumer Perception of e-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives
    Yang, Z. & Jun, M., 2002, In: Journal of Business Strategies. 19, 1, p. 19-41

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  5. Downloads 193
    Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation
    Shi, J., Huang, F., Jia, F., Yang, Z. & Rui, M., 26 May 2023, In: Asia Pacific Journal of Marketing and Logistics. 35, 6, p. 1366-1382

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2

Most Cited

  1. The effects of business and political ties on firm performance: Evidence from China
    Sheng, S., Zhou, K. Z. & Li, J. J., Jan 2011, In: Journal of Marketing. 75, 1, p. 1-15

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1023
  2. The geographic distribution of Big Five personality traits: Patterns and profiles of human self-description across 56 nations
    Schmitt, D. P., Allik, J., McCrae, R. R., BENET-MARTÍNEZ, V., Alcalay, L., Ault, L. & Austers, I. & 117 others, Bennett, K. L., Bianchi, G., Boholst, F., Borg Cunen, M. A., Braeckman, J., Brainerd Jr., E. G., Caral, L. G. A., Caron, G., Martina Casullo, M., Cunningham, M., Daibo, I., De Backer, C., De Souza, E., Diaz-Loving, R., Diniz, G., Durkin, K., Echegaray, M., Eremsoy, E., Euler, H. A., Falzon, R., Fisher, M. L., Foley, D., Fry, D. P., Fry, S., Arif Ghayur, M., Golden, D. L., Grammer, K., Grimaldi, L., Halberstadt, J., Haque, S., Herrera, D., Hertel, J., Hoffmann, H., Hooper, D., Hradilekova, Z., Hudek-Kene-evi, J., Jaafar, J., Jankauskaite, M., Kabangu-Stahel, H., Kardum, I., Khoury, B., Kwon, H., Laidra, K., Laireiter, A.-R., Lakerveld, D., Lampert, A., Lauri, M., Lavallée, M., Lee, S.-J., Luk, C. L., Locke, K. D., Locke, V., Luksik, I., Magaisa, I., Marcinkeviciene, D., Mata, A., Mata, R., McCarthy, B., Mills, M. E., Mkhize, N. J., Moreira, J., Moreira, S., Moya, M., Munyae, M., Noller, P., Opre, A., Panayiotou, A., Petrovic, N., Poels, K., Popper, M., Poulimenou, M., P'yatokh, V., Raymond, M., Reips, U.-D., Reneau, S. E., Rivera-Aragon, S., Rowatt, W. C., Ruch, W., Rus, V. S., Safir, M. P., Salas, S., Sambataro, F., Sandnabba, K. N., Schulmeyer, M. K., Schütz, A., Scrimali, T., Shackelford, T. K., Shaver, P. R., Sichona, F., Simonetti, F., Sineshaw, T., Speelman, T., Spyrou, S., Canan Sümer, H., Sümer, N., Supekova, M., Szlendak, T., Taylor, R., Timmermans, B., Tooke, W., Tsaousis, I., Tungaraza, F. S. K., Vandermassen, G., Vanhoomissen, T., Van Overwalle, F., Vanwesenbeeck, I., Vasey, P. L., Verissimo, J., Voracek, M., Wan, W. W. N., Wang, T.-W., Weiss, P., Wijaya, A., Woertman, L., Youn, G., Zupanèiè, A. & Sharan, M. B., Mar 2007, In: Journal of Cross-Cultural Psychology. 38, 2, p. 173-212

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 876
  3. Do managerial ties in China always produce value? Competition, uncertainty, and domestic vs. foreign firms
    Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2008, In: Strategic Management Journal. 29, 4, p. 383-400

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 667
  4. Development and validation of an instrument to measure user perceived service quality of information presenting Web portals
    Yang, Z., Cai, S., Zhou, Z. & Zhou, N., May 2005, In: Information & Management. 42, 4, p. 575-589

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 585
  5. Fast fashion, sustainability, and the ethical appeal of luxury brands
    Joy, A., Sherry, Jr., J. F., Venkatesh, A., Wang, J. & Chan, R., Sept 2012, In: Fashion Theory - Journal of Dress Body and Culture. 16, 3, p. 273-295

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 519

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