Department of Marketing

1. Published
   Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation

   Yan, Y. & Xie, T., Sep 2019, BAM2019 Conference Proceedings. British Academy of Management (BAM)

   Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › Not applicable › peer-review

2. E-pub ahead of print
   When is the Supplier's Message “Loud and Clear”? Mixed Signals from Supplier-Induced Disruptions and the Response

   Cheng, L., Craighead, C. W., Wang, Q. & Li, J. J., 30 Aug 2019, In : Decision Sciences.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

3. Published
   Short-form infomercial: an empirical test

   Cheung, F. S. L., Guo, G. & Leung, W., Aug 2019, Proceedings of AC 2019 in Prague. MAC Prague consulting Ltd., p. 43-49

   Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › Not applicable › peer-review

4. Published
   The fit between firms’ open innovation and business model for new product development speed: A contingent perspective

   Zhu, X., Xiao, Z., Dong, M. C. & Gu, J., Aug 2019, In : Technovation. 86-87, p. 75-85

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

   Scopus citations: 1
5. E-pub ahead of print
   Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement

   Jia, F. & Yang, Z., 23 Jul 2019, In : Asian Business and Management. 27 p.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

View all