Department of Marketing

1. E-pub ahead of print
   Is Collaboration a Better Way to Develop Trust after Opportunism? Distinguishing Firm and Boundary Spanner Opportunism

   Zhang, C., Zheng, X. & Li, J. J., 17 Apr 2019, In : Industrial Marketing Management.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

2. Published
   Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption

   Chun, H. H., Park, J. & Thomas, M., Apr 2019, In : Journal of the Association for Consumer Research. 4, 2, p. 125-135

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

3. Published
   The role of sales representatives in cross-cultural business-to-business relationships

   Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In : Industrial Marketing Management. 78, p. 227-238

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

   Scopus citations: 2
4. E-pub ahead of print
   Video Mining: Measuring Visual Information Using Automatic Methods

   Li, X., Shi, M. & Wang, X. (., 25 Mar 2019, In : International Journal of Research in Marketing.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

5. Published
   Culture and Consumer Behavior

   Shavitt, S., Cho, H. & Barnes, A. J., 27 Feb 2019, Handbook of Cultural Psychology. Cohen, D. & Kitayama, S. (eds.). Second ed. Guilford Press, p. 678-698

   Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › Not applicable

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