Department of Marketing

1. Published
   Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms

   Zeng, F., Ye, Q., Dong, M. C., Huang, Z. & Liu, Z., Jul 2020, In : Industrial Marketing Management. 88, p. 163-172

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

2. Accepted/In press/Filed
   A Model of Brand Architecture Choice: A Branded House vs. A House of Brands

   YU, J. J., 14 May 2020, (Accepted/In press/Filed) In : Marketing Science.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

3. Accepted/In press/Filed
   Expert Reviewers’ Restraint From Extremes and Its Impact on Service Providers

   Nguyen, P., Wang, X. (., LI, X. & Cotte, J., 8 May 2020, (Accepted/In press/Filed) In : Journal of Consumer Research.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

4. Published
   To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention

   Zhao, H., Jiang, L. & Su, C., May 2020, In : Journal of Interactive Marketing. 50, p. 45-64

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

5. Accepted/In press/Filed
   Contract Unobservability and Downstream Competition

   LI, X. & Liu, Q., 26 Apr 2020, (Accepted/In press/Filed) In : Manufacturing and Service Operations Management.

   Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

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