College of Business

Department of Marketing

Organisational unit: Academic Departments

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Latest Publications

  1. Published
    The quest for valuable inventions: Knowledge search and the value of patented inventions
    Hou, T., Zhang, L., Li, J. J., Chong, B. & Wu, Y., Dec 2024, In: Technological Forecasting and Social Change. 209, 123794.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  2. Published
    Nonparametric data-driven learning algorithms for multilocation inventory systems
    Zhong, Z. & He, Z., Nov 2024, In: Operations Research Letters. 57, 107163.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  3. Published
    Recovering the Anchoring of Economic Valuations
    GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  4. Published
    The Voice of Customers in Customization
    Guo, L., Nov 2024, In: Management Science. 70, 11, p. 7579-7596

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  5. Published
    Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies
    Ma, Y. M., Dai, X. & Deng, Z., 30 Sept 2024, In: Internet Research. 34, 5, p. 1679-1713 35 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3

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Most downloaded

  1. Downloads 421
    Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
    Liang, Y., Huang, Z. & Su, L., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 812-833

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3
  2. Downloads 286
    “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
    Su, L., Sengupta, J., Li, Y. & Chen, F., 11 May 2023, (Online published) In: Journal of Consumer Research. ucad033.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
  3. Downloads 251
    Understanding the differences between Chinese and Western business practices: insights into Confucian philosophy
    Zhu, N., Yang, Z., Cai, S. & Sun, H., 2022, In: European Journal of International Management. 17, 2-3, p. 180-197

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 6
  4. Downloads 156
    Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation
    Shi, J., Huang, F., Jia, F., Yang, Z. & Rui, M., 26 May 2023, In: Asia Pacific Journal of Marketing and Logistics. 35, 6, p. 1366-1382

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
  5. Downloads 137
    Marketing Professionals’ Perceptions of Marketing Journals/Publications
    Jiang, L., Yang, Z. & Carlson, D., Mar 2012, In: African Journal of Business Management. 6, 11, p. 4317-4327 F9B01C036021.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Most Cited

  1. The effects of business and political ties on firm performance: Evidence from China
    Sheng, S., Zhou, K. Z. & Li, J. J., Jan 2011, In: Journal of Marketing. 75, 1, p. 1-15

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 975
  2. The geographic distribution of Big Five personality traits: Patterns and profiles of human self-description across 56 nations
    Schmitt, D. P., Allik, J., McCrae, R. R., BENET-MARTÍNEZ, V., Alcalay, L., Ault, L., Austers, I., & 117 othersBennett, K. L., Bianchi, G., Boholst, F., Borg Cunen, M. A., Braeckman, J., Brainerd Jr., E. G., Caral, L. G. A., Caron, G., Martina Casullo, M., Cunningham, M., Daibo, I., De Backer, C., De Souza, E., Diaz-Loving, R., Diniz, G., Durkin, K., Echegaray, M., Eremsoy, E., Euler, H. A., Falzon, R., Fisher, M. L., Foley, D., Fry, D. P., Fry, S., Arif Ghayur, M., Golden, D. L., Grammer, K., Grimaldi, L., Halberstadt, J., Haque, S., Herrera, D., Hertel, J., Hoffmann, H., Hooper, D., Hradilekova, Z., Hudek-Kene-evi, J., Jaafar, J., Jankauskaite, M., Kabangu-Stahel, H., Kardum, I., Khoury, B., Kwon, H., Laidra, K., Laireiter, A., Lakerveld, D., Lampert, A., Lauri, M., Lavallée, M., Lee, S., Luk, C. L., Locke, K. D., Locke, V., Luksik, I., Magaisa, I., Marcinkeviciene, D., Mata, A., Mata, R., McCarthy, B., Mills, M. E., Mkhize, N. J., Moreira, J., Moreira, S., Moya, M., Munyae, M., Noller, P., Opre, A., Panayiotou, A., Petrovic, N., Poels, K., Popper, M., Poulimenou, M., P'yatokh, V., Raymond, M., Reips, U., Reneau, S. E., Rivera-Aragon, S., Rowatt, W. C., Ruch, W., Rus, V. S., Safir, M. P., Salas, S., Sambataro, F., Sandnabba, K. N., Schulmeyer, M. K., Schütz, A., Scrimali, T., Shackelford, T. K., Shaver, P. R., Sichona, F., Simonetti, F., Sineshaw, T., Speelman, T., Spyrou, S., Canan Sümer, H., Sümer, N., Supekova, M., Szlendak, T., Taylor, R., Timmermans, B., Tooke, W., Tsaousis, I., Tungaraza, F. S. K., Vandermassen, G., Vanhoomissen, T., Van Overwalle, F., Vanwesenbeeck, I., Vasey, P. L., Verissimo, J., Voracek, M., Wan, W. W. N., Wang, T., Weiss, P., Wijaya, A., Woertman, L., Youn, G., Zupanèiè, A. & Sharan, M. B., Mar 2007, In: Journal of Cross-Cultural Psychology. 38, 2, p. 173-212

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 848
  3. Do managerial ties in China always produce value? Competition, uncertainty, and domestic vs. foreign firms
    Li, J. J., Poppo, L. & Zhou, K. Z., Apr 2008, In: Strategic Management Journal. 29, 4, p. 383-400

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 651
  4. Development and validation of an instrument to measure user perceived service quality of information presenting Web portals
    Yang, Z., Cai, S., Zhou, Z. & Zhou, N., May 2005, In: Information & Management. 42, 4, p. 575-589

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 574
  5. Fast fashion, sustainability, and the ethical appeal of luxury brands
    Joy, A., Sherry, Jr., J. F., Venkatesh, A., Wang, J. & Chan, R., Sept 2012, In: Fashion Theory - Journal of Dress Body and Culture. 16, 3, p. 273-295

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 485

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