Projects per year
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Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Researchers
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Ms. Miao BAI, 擺淼
- College of Business - P/T Research Assistant
- Department of Marketing
Person: P/T Research Assistant, Doctor of Philosophy (Student)
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TDG(CityU): Students' AI Partner: Creating a Large Language Model-Based Platform for Marketing Education
YANG, Z. (Principal Investigator / Project Coordinator)
16/06/25 → …
Project: Research
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SSF-CityUHK: The Role of Supply Chain Relationships in Driving Firm ESG Performance: An Institutional and Social Network Perspective
YANG, Z. (Principal Investigator / Project Coordinator), Wang, W. (Co-Principal Investigator), JIANG, D. (Co-Investigator) & MA, Y. M. (Co-Investigator)
1/06/25 → …
Project: Research
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GRF: Return it! How Infinite Scrolling versus Pagination Influence Online Product Return
SU, L. (Principal Investigator / Project Coordinator) & SENGUPTA, J. (Co-Investigator)
1/01/25 → …
Project: Research
Research output
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A Comparison of Europe Indexes and Emerging Markets Indexes on ESG Activities
Leung, W.-F. & Cheung, F. S., 12 Mar 2025, In: Journal of Capital Market and Securities Law. 8, 1, p. 8-20Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
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Creating Shared Value: A Social Semiotic Analysis of ESG Discourse on Social Media
Nervino, E., K. Choi, K. C. & Wang, J., 2025, Framing Sustainability in Language and Communication. Kosatica, M. & Smith, S. P. (eds.). New York, NY: Taylor & Francis, p. 106-123 (Routledge Research in Language and Communication).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
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Designing Information to Engage Customers
Guo, L., 20 Jan 2025, (Online published) In: Management Science.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile3 Downloads (CityUHK Scholars)
Prizes
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Best Marketing Paper Award in Management Science, Finalist
GUO, L. (Recipient), 2024
Prize: 64B_Prizes and awards
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Stanford's top 2% most highly cited scientists 2024
GUO, L. (Recipient), Sept 2024
Prize: 64B_Prizes and awards
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Stanford's top 2% most highly cited scientists 2024
LI, J. J. (Recipient), Sept 2024
Prize: 64B_Prizes and awards
Activities
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The Un(consciousness) of Decision Making
GUO, L. (Speaker)
18 Oct 2024 → 19 Oct 2024Activity: Talk/lecture or presentation › Presentation
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Summer Institute in Competitive Strategy
GUO, L. (Advisory Chair)
10 Jun 2024 → 14 Jun 2024Activity: Organizing or Participating in a conference / an event › Exhibition
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Bargaining Timing and Price Transparency in Supply Chains
GUO, L. (Speaker)
28 May 2024Activity: Talk/lecture or presentation › Presentation
Press/Media
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CityUHK’s UN-backed project drives global sustainability through affordable innovations
SHUM, A. H. C., LI, J. J., TSO, C. Y., LEUNG, M. Y. K., JEN, A., YUAN, Z., XU, C., YIP, H. L. & LIN, S. K. C.
12/05/25 → 6/06/25
6 items of Media coverage
Press/Media: Press / Media
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Species identification of meat biotechnology
27/03/13 → 1/01/14
15 items of Media coverage
Press/Media: Press / Media
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Building a Quality, Efficiency-driven Healthcare Delivery System
24/02/21
1 item of Media coverage
Press/Media: Press / Media
Student theses
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Adoption of retail technology in China: innovation characteristics, organizational characteristics, and Chinese cultural values
SHA, Z. (Author), YAU, O. H. M. (Supervisor), 3 Oct 2001Student thesis: Doctoral Thesis
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Alliance Network and Knowledge Network: The Effect of Network Memory, Density Asymmetry, and Alliance Ambidexterity on Firm Innovation
YU, C. (Author), YANG, H. (Supervisor), 1 Aug 2019Student thesis: Doctoral Thesis
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An investigation of factors influencing employee service performance from a multi-dimension perspective: a study of Chinese service industries
LI, J. (Author), DING, Z. Q. D. (Supervisor), 2 Oct 2007Student thesis: Master's Thesis